[Pigeon Co., Ltd.] “Nihonbashi Breast Milk Bank”, which Pigeon fully supported to open, is now in its 5th year and conducts an awareness survey. Approximately 30% of breast milk banks “know the language and contents” Remains flat
Pigeon Co., Ltd. Press release: October 1, 2024 The “Nihonbashi Breast Milk Bank”, which Pigeon fully supported in its opening, is now in its 5th year, and an awareness survey has been conducted.The percentage of people who know the words and content of the breast milk bank remains unchanged at about 30%. ~A donation campaign will be held from October 11th (Friday) with the aim of increasing awareness from the pregnancy period~
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(Representative Director, : Katsumi Mizuno) and started supporting the association in 2020. As a Gold Sponsor, we continue to provide full support for the opening of the Nihonbashi Breast Milk Bank (located on the 1st floor of our headquarters). In 2023, the number of babies using donor milk in Japan will exceed 1,000 for the first time, an increase of approximately 40% compared to last year, and demand is expected to continue to grow. On the other hand, in the “Awareness Survey on Breast Milk Banks” that we conduct every year, the percentage of respondents who answered that they “know both the words and contents” about breast milk banks has remained unchanged since 2022 at about 30%, It has become clear that awareness of pre-moms is low. In response to this result, and with the cooperation of Akachan Honpo Co., Ltd., we have launched a “Breast Milk Bank Donation Campaign” in which a portion of the sales of eligible products will be donated at Akachan Honpo and Akachan Honpo online shops nationwide, with the aim of further expanding awareness of breast milk banks. , will be held from October 11th (Friday) to December 31st (Tuesday), 2024, in conjunction with Akachan Honpo’s “Maternity Collection *”. *Akachan Honpo Maternity Collection will be held from October 11th (Friday) to October 23rd (Wednesday)
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-1847552ff140654df164e79d880db750-2273×1614.jpg View details ■Awareness survey regarding breast milk banks Main topics
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-8100c6ec7cc24e2e2be4e35db73c7035-1699×1446.png In this awareness survey, approximately 70% of respondents answered that they “knew the words and content” and “had heard of the word” regarding breast milk banks, and the percentage of respondents who answered “knew both the words and content” At about 30%, awareness of breast milk banks has remained roughly the same over the past three years. When comparing attributes, 31.0% of moms answered that they “knew both the words and the content,” while 24.8% of moms answered, about 6 points lower. Regarding the timing of awareness about breast milk banks, approximately 80% of respondents answered, “It is better to know about breast milk banks before or during pregnancy,” which is a discrepancy from the current state of awareness. The percentage of people who feel reluctant to use donor milk remains the same at 54.5% as last year. We will continue to carry out awareness-raising activities to help more people deeply and correctly understand breast milk banks.
■ Survey results details Survey target: 516 pregnant mothers and fathers (mothers who are currently pregnant, fathers with a spouse who is currently pregnant/20-49 years old) Moms and dads (mothers and fathers with babies under 3 years old/20-49 years old) 516 people, total 1,032 people Implementation period: June 27th to July 1st, 2024 Research entity: Pigeon Co., Ltd. Research method: Internet survey Research company: Macromill Co., Ltd. 1. Approximately 70% of pregnant mothers/mothers are aware of breast milk banks, and only approximately 30% know the words and content.
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-6767ec462e6ebcc02a2e3e5e8c50c68a-1569×1446.png Approximately 70% of respondents answered that they “know both the term and the content” and “have heard of the term” regarding breast milk banks, and of these, approximately 30% answered that they “knew both the term and the content.” , the results have been almost the same over the past three years, and awareness has remained flat. A comparison of mothers and mothers who have not yet completed their training revealed that 31.0% of mothers answered that they “knew the words and content,” while 24.8% of mothers who had not completed their training answered that they knew the words and content, while 24.8% of mothers who had not completed their training answered that they knew the words and content. Ta. 2. Approximately 80% of expectant mothers answered that it would be better to know about breast milk banks before giving birth
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-11ed27cb951040f96075cf89b51c3c5d-1861×1550.png When asked, “By what time do you think it is best to learn about breast milk banks?”, approximately 80% of respondents answered, “It would be better to know about breast milk banks before childbirth (before and during pregnancy).” Good.” We found that there is a gap between the current state of “low awareness of breast milk banks among pre-mothers” mentioned above and the period when “I think it would be better to know about it.” A family who actually used donor milk said, “Due to the sudden birth, I had to make decisions in a state of confusion because my heart and mind couldn’t catch up with various things, so I decided to use donor milk as much as possible in advance. I wish I had known about the breast milk bank,” and “I was shocked that I wasn’t producing much breast milk, so I think I would have felt better if I had known about donor milk in advance.” It is important to keep this in mind. 3. Regarding the use of donor milk, 54.5% answered that they “feel resistance”, and there is still a feeling of resistance. The percentage of pregnant women and mothers who answered that they “feel reluctant” to use donor milk was 54.5%, about the same as last year.
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-38388140f7f7d6a5437555c219b57491-2296×999.png 53.5% of those who were not aware of the breast milk bank answered, “I feel reluctant to use it,” while 53.5% of those who were aware of the breast milk bank (those who answered “I know the language and contents”) answered, “I feel reluctant to use it.” ” 32.6% of the respondents answered, the percentage of those who felt resistance decreased significantly. It is believed that improving awareness and understanding of breast milk banks will lead to a reduction in resistance when using donor milk.
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-f26d2d1f291f0cf08b2c9b4bb53d46a9-2509×944.png ■Breast milk bank donation campaign overview Approximately 6,000* extremely low birth weight babies are born in Japan each year, and approximately 5,000 babies require donor milk. In 2020, our company started a campaign to donate a portion of product sales to the Japan Breast Milk Bank Association, hoping for the healthy growth of small babies. Thanks to the support of many people, the total donation amount for this campaign from 2020 to the end of June 2024 was 10,663,210 yen. The donations raised through this campaign will be used to cover the costs of pasteurizing and testing breast milk to provide safe donor milk for babies. *2022 Vital Statistics 1. Akachan Honpo Breast Milk Bank Donation Campaign This year’s donation campaign will be held at Akachan Honpo and Akachan Honpo online shops nationwide, and the first campaign will be held at Akachan Honpo from April 26th (Friday) to June 30th (Sunday), 2024. , the donation amount was 266,510 yen. This year’s second breast milk bank donation campaign will start on October 11th (Friday) in conjunction with Akachan Honpo’s “Maternity Collection”.
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-d0cb83c08b8d6585e5c46ed1e9822c3b-2380×1632.jpg *Please check the campaign page for details on eligible products. ■Target period October 11th (Friday) – December 31st (Tuesday), 2024 *Donation will be made according to the quantity of eligible products purchased at Akachan Honpo during the period. ■Implementing stores Akachan Honpo nationwide and Akachan Honpo online shop *Product packaging may differ. *It may not be available at some stores. ■Implementation details For every eligible product purchased during the campaign period, we will donate 10 yen to the Japan Breast Milk Bank Association. View details 2. Pigeon Official X (formerly Twitter) Breast Milk Bank Donation Campaign At Pigeon Official ■Target period First round: October 11th (Friday) to November 8th (Friday) Part 2: November 15th (Friday) to December 13th (Friday) ■Implementation details We will donate to the Japan Breast Milk Bank Association according to the number of reposts related to this campaign sent by Pigeon Official X (@pigeoninfo) during the period (10 yen per repost). View details [Reference materials] ■What is “Little Birth Cry Support Project”
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-9c34a03db99b84125ad7dacfca5bf686-1650×1169.png Pigeon supports the healthy growth of each baby who requires specialized care, such as babies born prematurely, babies born with low birth weight, and babies who require medical treatment, and provides peace of mind and happiness to their families. We are conducting the “Small Birth Cry Support Project” in various countries so that you can experience it for yourself. As part of this project’s efforts, we are providing ongoing support, including support for the opening of the “Nihonbashi Breast Milk Bank” in September 2020, as well as educational activities to popularize breast milk banks in society. View details ■About Pigeon’s specific support Pigeon began supporting the Japan Breast Milk Bank Association as a Gold Sponsor in 2020, and in September of the same year, Pigeon opened the Nihonbashi Breast Milk Bank, the second domestic breast milk bank at the time (operated by the Japan Breast Milk Bank Association), as a full-scale company. With support, we opened it on the 1st floor of Pigeon’s headquarters. In addition, by leveraging our unique strength of contact with moms, dads, pre-moms, and pre-pas, we have included breast milk bank information on the packaging of our products, which have a domestic market share of over 80%. Conducted a campaign to donate to the association. Furthermore, in order to popularize breast milk banks in society and reduce resistance to using donor milk, we are creating awareness videos and providing information books free of charge.
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-e1026200159338527e5ada4d5b9ce670-1869×1384.png A “breast milk bank introduction leaflet” is included with the main product
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-1ad1f1ebed801ab0e3c349195eb6b145-1227×1227.png Used by donor Free breast milk freezer pack
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-385c1819a16d92927cad459d66a44a59-1387×791.png Holding a roundtable discussion for babies and their families using donor milk
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-f12df4845889df6b9e408835922aafcd-1002×1482.png Production of “Information Book for Families Using Donor Milk” Image
URL: https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-9cb5524c9fd005c5fe18f41873290852-1605×908.png Production of breast milk bank introduction video Long ver.： https://youtu.be/XMFCzYv3YrE Short version:
https://youtu.be/CddEKL7Bhwk
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-7fb76d0cd1cb6e99744fc21169c23b99-3072×570.png Donor milk starting guide for medical professionals (video) Produced a video summarizing information on breast milk banks and donor milk for medical workers at hospitals that introduce donor milk
https://www.pigeon.co.jp/csr/tinycry/hmb/medical/ [Reference material 2] ■Why is breast milk/donor milk necessary? Breast milk contains the nutrients your baby needs in a well-balanced and easily digestible form, and is said to be the “optimum nutritional food.” In particular, for preterm infants who are at high risk of contracting various infections and diseases, breast milk has a risk of contracting necrotizing enterocolitis (a disease in which part of the intestine dies), which can be life-threatening for the infant, by about 1/2 that of formula milk. It is known that breast milk has the effect of lowering the risk of breast cancer *1, and it is also said that “breast milk is medicine.” In addition, it contains substances that help prevent retinopathy of prematurity and chronic lung disease, which preterm infants are prone to.*2,3 There is also evidence that it is effective in improving long-term neurodevelopmental prognosis. *4・5. However, not all mothers produce enough breast milk immediately after giving birth, and if the baby is born prematurely, the mother may not be able to give the necessary amount of breast milk. Providing donor milk in such cases can reduce the incidence and severity of these diseases and improve long-term prognosis. *1 Quigley MA. Henderson G. Anthony MY. et al. Formula milk versus donor breast milk for feeding preterm or low birth weight infants. Cochrane Database Syst Rev. 2007; (4)：CD002971. *2 Patel AL et al. Influence of own mother’s milk on bronchopulmonary dysplasia and costs. Arch Dis Child Fetal Neonat Ed. 2017;102(3):F256-F261. *3 Zhou J et al. Human milk feeding as a protective factor for retinopathy of prematurity: a meta-analysis. Pediatrics. 2015;136(6):e1576-1586. *4 Lewandowski AJ et al. Breast milk consumption in preterm neonates and cardiac shape in adulthood. Pediatrics. 2016;138(1):pii:e20160050. *5 Vohr BR et al. Beneficial effects of breast milk in the neonatal intensive care unit on the developmental outcome of extremely low birth weight infants at 18 months of age. Pediatrics. 2006;118(1):e115-123. ■Current status of breast milk banks around the world and challenges faced by breast milk banks in Japan In 2002, the World Health Organization (WHO)
recommended that “if the mother’s breast milk is unavailable, donor milk is the first choice.” Since then, there are now more than 600 locations in more than 50 countries around the world. A breast milk bank has been established. In Japan, the Japan Breast Milk Bank Association was established in 2017, and as of 2019, the only breast milk bank in Japan at the time was Showa University Koto Toyosu Hospital. Compatible with the example. However, it is estimated that 5,000 babies need donor milk each year in Japan, and there is currently an overwhelming lack of facilities. On the other hand, in July 2019, the Nutrition Committee of the Japan Child Health Council stated, “If your own breast milk is insufficient or cannot be obtained, the next option is pasteurized donor milk from a licensed breast milk bank.” There are high expectations for the spread of breast milk banks. Against this background, in September 2020, “Nihonbashi After that, in April 2022, the Nippon Foundation Breast Milk Bank began operation, and in 2023, the Nippon Foundation Breast Milk Bank (donor milk stocking base) at Fujita Health University Hospital, the first of its kind outside of Tokyo, was established. With the opening of “Donor Milk,” the situation of overwhelming supply has been resolved, but as the demand for donor milk is expected to increase even more, it is necessary to maintain a stable supply system going forward. . ■Overview of the Breast Milk Bank Association The Japan Breast Milk Bank Association is a general incorporated association established in May 2017 with the main purpose of promoting the use of breast milk in neonatal care in Japan. This association is based on the “goodwill of breast milk donors” and is active in the following areas. ・Provider health check ・Various tests on donated breast milk (including screening tests using blood tests) ・Development of safe storage and preservation methods for donated breast milk ・Providing breast milk to low birth weight infants ・Breastfeeding support for mothers of low birth weight babies ・Research on effective “breast milk utilization” in perinatal medicine
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-7d87d97b017d9244bbe206f058fd012c-3400×973.jpg Japan Breast Milk Bank Association
https://prcdn.freetls.fastly.net/release_image/48454/173/48454-173-7cd44473476be3bc8e27a657343ab520-2099×781.png Pigeon Co., Ltd. Pigeon is a brand that handles childcare products, maternity products, nursing care products, childcare services, and more. Based on over 70 years of research, we aim to make the world a more baby-friendly place by providing products and services. Pigeon aims to nurture the wonderful powers that babies are born with and to create a world where all babies can shine as they are.
