Sapporo Holdings “MottECO Promotion Campaign” will be held for one month from October 1st during “Food Loss Reduction Month” – Collaboration with demonstration project aiming to reduce food loss in the restaurant industry –

Sapporo Holdings press release (2024.10.01) Sapporo Holdings The “mottECO Promotion Campaign” will be held for one month starting October 1st during “Food Loss Reduction Month” – Collaboration with a demonstration project aiming to reduce food loss in the restaurant industry – Sapporo Lion Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Yuichiro Miyake), a group company of Sapporo Holdings, is collaborating with Kuradashi Co., Ltd. to sell products recommended by the Ministry of the Environment at three Ginza Lion stores in the Tokyo metropolitan area. A campaign promoting the food loss reduction action “mottECO” will be held for one month from October 1st (Tuesday) to October 31st (Thursday), 2024. mottECO promotion campaign
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Kuradashi Co., Ltd., which has been selected for the Ministry of the Environment’s “Model Project for Introduction of Measures to Reduce Food Loss Associated with Food Consumption Behavior in FY2020”, has introduced “mottECO” recommended by the Ministry of the Environment and is promoting the introduction of measures to reduce consumer losses. A demonstration project to raise awareness will begin on October 1st (Tuesday). Sapporo Lion is collaborating with this project as part of the “mottECO Promotion Campaign” to coincide with October’s Food Loss Month (*1), and by promoting the reduction of leftover food at stores and encouraging take-out at one’s own risk, Sapporo Lion will promote initiatives in the restaurant industry. We will work to reduce food loss. ▷ Kuradashi Co., Ltd. “mottECO Promotion Campaign” special page  
https://kuradashi.jp/pages/motteco2024/
https://prcdn.freetls.fastly.net/release_image/12361/2696/12361-2696-056f722dc2258ef68cef51cb3d06ad2f-1000×600.png ■ Implementation overview During the period from October 1st (Tuesday) to October 31st (Thursday), 2024, customers who have booked a course at a participating store will be eligible for a “complete meal” or “eat using a take-out box” when eating or drinking. We will carry out a campaign to encourage people to take action to reduce food loss by recommending one of the following food loss reduction actions: take home leftovers. In addition, customers who have taken any of the “food loss reduction actions” in the above campaign between October 1st (Tuesday) and October 15th (Tuesday) will receive a discount when shopping at the Social Good Market “Kuradashi”. You will receive a coupon (*2) that can be used. ■ Target stores ・Ginza Lion Atre Ebisu store (
https://www.ginzalion.jp/shop/brand/lion/shop22.html ) ・Ginza Lion Ueno Saigo Hall Store (
https://www.ginzalion.jp/shop/brand/lion/shop15.html ) ・Beer Restaurant Ginza Lion Kawasaki Station Store (
https://www.ginzalion.jp/shop/brand/lion/shop33.html ) ■ What is “mottECO”? “MottECO” is the name of a food loss reduction action recommended by the Ministry of the Environment, in which customers are responsible for taking home uneaten food from
restaurants. At participating stores, we will give a special take-out box free of charge to customers who request it.
https://prcdn.freetls.fastly.net/release_image/12361/2696/12361-2696-fb4ce4402c8e959456c2bccde8253af1-3900×2758.jpg “mottECO” logo
https://prcdn.freetls.fastly.net/release_image/12361/2696/12361-2696-f5ce4fd3828a8f4295df9cefbb5c3428-1761×1092.jpg Exclusive take-out box (*1) According to Article 9 of the “Act on Promotion of Food Loss Reduction” (abbreviation: Food Loss Reduction Promotion Act), October is the October 30th is designated as “Food Loss Reduction Month” and “Food Loss Reduction Day.” (*2) One ticket will be given for each transaction. Applicable to customers who spend 5,000 yen (tax included) or more. Ginza Lion Ginza Lion is a beer hall with a history of over a century since 1899. We have a wide variety of light and refreshing draft beers made using the traditional extraction technique of “one pour”, including “Sapporo Draft Beer Black Label”, and you can enjoy everything from snacks to meals that go well with the draft beer.
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https://prcdn.freetls.fastly.net/release_image/12361/2696/12361-2696-cd66d66110d5f3ad70c90cd309f8b579-367×366.jpg – Thanks to all of you, Sapporo Lion is celebrating its 125th anniversary this year. –  On August 4, 1899, “Ebisu Beer Hall” opened near Shinbashi in Ginza as a promotional store for Yebisu Beer. This is the origin of Sapporo Lion and the beginning of beer halls in Japan. Click here for 125th anniversary event information ( https://www.ginzalion.jp/event/2024/01/125th.html ) For inquiries regarding this matter, please contact us below. General public Customer consultation desk TEL: 0120-848-136