[Akachan Honpo Co., Ltd.] The 4th Pigeon “Breast Milk Bank Donation Campaign” is being held! Donate to the Japan Breast Milk Bank Association by purchasing eligible products at Akachan Honpo
Akachan Honpo Co., Ltd. Press release: October 1, 2024 The 4th Pigeon “Breast Milk Bank Donation Campaign” is being held! Donate to the Japan Breast Milk Bank Association by purchasing eligible products at Akachan Honpo Akachan Honpo Co., Ltd. (Headquarters: Chuo-ku, Osaka City https://www.akachan.jp
https://shop.akachan.jp ) will start on Friday, October 11, 2024. In this campaign, Pigeon Co., Ltd. will donate a portion of the sales of eligible products purchased at Akachan Honpo (breast milk pads, breast pumps, breast milk freezer packs, maternity creams, supplements) to the Japan Breast Milk Bank Association. Through this campaign, Akachan Honpo will engage in educational activities to increase understanding and awareness of breast milk banks for mothers and fathers during pregnancy and after childbirth.
https://prcdn.freetls.fastly.net/release_image/18863/473/18863-473-04041735ec875311a81ac2b26d9501df-1014×404.jpg https://pigeon.info/breastpad/campaign/pad2008.html [What is a breast milk bank] Premature/very low birth weight infants who require breast milk If a baby with a birth weight of less than 1,500 g is unable to receive breast milk from his or her own mother, at the request of a medical institution, donated breast milk is pasteurized and safe. A facility that provides “donor milk” is a “breast milk bank.” Breast milk banks are required to test and pasteurize breast milk based on international operational standards, and to store and preserve it safely. In addition, donor milk is provided free of charge based on the idea that it should be used according to the medical needs of the baby. ■About breast milk bank donation campaign The fourth campaign will be held at Akachan Honpo and Akachan Honpo online shops nationwide, and each eligible item purchased during the period from October 11th (Friday) to December 31st, 2024 (Tuesday) will be held at Akachan Honpo and Akachan Honpo online shops nationwide. Pigeon Co., Ltd. will donate 10 yen to the Japan Breast Milk Bank Association. The donations raised through this campaign will be used to cover the costs of pasteurizing and testing breast milk, and shipping donor milk in order to provide safe donor milk for babies. The previous campaign was held at Akachan Honpo and Akachan Honpo Online Shops nationwide from April 26, 2024 (Friday) to June 30, 2024 (Sunday), and the total donation amount was 266,510 yen. [Summary] ■Implementation details Pigeon Co., Ltd. will donate 10 yen for each eligible item purchased during the campaign period to the Japan Breast Milk Bank Association. ■Campaign target products
https://prcdn.freetls.fastly.net/release_image/18863/473/18863-473-23692d44abc6198f181a45d41177ae40-730×369.jpg *Product packaging may differ. *Some stores may not carry this item. ■Target period October 11th (Friday) – December 31st (Tuesday), 2024 *Donation will be made according to the quantity of eligible products purchased at Akachan Honpo during the period. ■Implementing stores Akachan Honpo nationwide and Akachan Honpo Online Shop ■Campaign URL Breast milk bank donation campaign
https://pigeon.info/breastpad/campaign/pad2008.html [General Incorporated Association Japan Breast Milk Bank Association Overview] The Japan Breast Milk Bank Association is a general incorporated association established in May 2017 with the main purpose of promoting the use of breast milk in neonatal care in Japan. This association is based on the “goodwill of breast milk donors” and is active in the following areas. ・ Donor health check ・ Various tests on donated breast milk (including screening tests using blood tests) ・ Safe storage and preservation of donated breast milk, and development of methods for doing so ・ Providing breast milk to low birth weight infants ・Breastfeeding support for mothers of low birth weight infants ・ Research on effective “breast milk utilization” in perinatal medicine Japan Breast Milk Bank Association URL: https://jhmba.or.jp/ [About Akachan Honpo] Akachan Honpo’s corporate message is “Smiley Childcare. Akachan Honpo,” and we aim to provide products, services, and information that are tailored to the needs of our customers. https://www.akachan.jp