[D2C R Co., Ltd.] Releases the 9th analysis report using Docomo data “Traveler User Profiling Report”
D2C R Co., Ltd. Press release: October 2, 2024 Release of the 9th analysis report using Docomo data “Traveler User Profiling Report” D2C R Co., Ltd. (Head office: Minato-ku, Tokyo, President and CEO: Masashi Toyonaga, hereinafter D2C R) and D2C Co., Ltd. (Head office: Minato-ku, Tokyo, President and CEO: Ryo Takada, hereinafter D2C) are NTT Corporation. A user profile analysis report using Docomo data (*2) based on Docomo’s approximately 100 million (*1) member base owned by Docomo (Headquarters: Chiyoda-ku, Tokyo, President: Yoshiaki Maeda, hereinafter referred to as “Docomo”). As the 9th installment, we have released the “Travel Love User Profiling Report”. *1 Number of d Point Club members as of the end of June 2024 *2 Data that can identify individuals is not included.
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advertising eight times in the past in the form of “User Profile Analysis Reports” either in-house or with the cooperation of third-party research companies, and has received feedback from many advertisers and advertising companies. We have provided it. ■ User profile analysis reports published so far Part 1: “d Point Club User Profiling Report by Rank” Part 2: “Consumption behavior and lifestyle seen from profile analysis of high-income users” Part 3: “Consumption behavior and lifestyle seen from profile analysis of drugstore high-spending users” 4th edition: “d menu user analysis report” Part 5: “Real estate interested user profiling report” Part 6: “Insurance Member Profiling Report” Part 7: “Credit Card Holder Profiling Report” Part 8: “Health food regular purchaser profiling report” This report, the 9th edition, is based on the press release released by D2C R in December last year, “Starting provision of advertising distribution menu for travel services using Docomo data” (https://www.d2cr.co.jp/ archives/4394) and the recovery of the consumer market, which had refrained from traveling since the coronavirus pandemic, has planned and released more detailed user profiling using Docomo data in order to make it useful for travel-related businesses. I did. ■ Report summary Purpose: Understand the characteristics of Docomo users who like to travel Data used: Docomo data (user contract information, carrier approval data, application usage logs, Location information data (Wi-Fi), d Point member store usage information, survey data Analysis method: Difference scores such as response rates between the above analysis axis and comparison axis for each data source Characteristic profiling analysis ■ Report contents ・About docomo data ・Travel enthusiast user profiling ・Consideration ・Appendix ■ How to download -You can download it for free from the link below.
https://canvas.d2cr.co.jp/whitepaperlist/d2cr_ddpreport_sightseeing_202410/ ■ Material excerpt
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https://prcdn.freetls.fastly.net/release_image/12117/49/12117-49-322777db01a49dc6fe585c45428ec3fc-1303×730.png Going forward, the D2C Group will continue to work on highly accurate targeting based on Docomo data and product development that takes advantage of Docomo Media’s characteristics to meet the diverse needs of advertisers. ■About “docomo data” D2C receives user data
(advertising identifiers, attribute information, location information, behavior history, etc.) provided by DoCoMo that has been agreed to be provided to a third party. It has a membership base of approximately 100 million (d Point Club members as of the end of June 2024) and holds not only attribute data (gender, age, etc.) but also actual behavior data such as location information and purchase history unique to carriers. . D2C R also handles industry-specific advertising products that utilize these Docomo data. Please note that these Docomo data do not include data that can identify individuals. ■ About D2C Co., Ltd. D2C is a digital advertising/marketing company established on June 1, 2000 as a joint venture of NTT Docomo, Inc., Dentsu Inc., and NTT Ad Inc. In D2C, we are developing advertising and marketing businesses centered on Docomo’s media and data. We also have a D2C group that operates advertising agency business, production/creative business, inbound business, etc., and the entire group promotes its business as an “integrated marketing partner.” URL:
https://www.d2c.co.jp/ ■ About D2C R Co., Ltd. D2C R is a digital marketing company that develops and provides effective advertising that matches the needs of all advertisers. D2C R enriches the lives of consumers by delivering information about high-quality content and services provided by companies to as many consumers as possible through data-based advertising and well-thought-out creatives. We also provide safe and effective digital marketing services to contribute to the healthy development of the market. D2C R Co., Ltd. (
https://www.d2cr.co.jp/ ) Representative Director and President: Masashi Toyonaga Head office location: Tokyo Shiodome Building, 1-9-1 Higashi-Shinbashi, Minato-ku, Tokyo Date of establishment: February 1, 2013 Capital: 50 million yen Business details: Internet advertising business/ad technology business Marketing media:
https://canvas.d2cr.co.jp/