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Heralbony Heralbony launches the first rental housing initiative where “tenants can choose art”

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[Heralbony] Heralbony launches the first rental housing initiative where “tenants can choose art” ​
Heral Bonnie Press release: October 2, 2024 Heralbony launches its first rental housing initiative where “tenants can choose art” Adopting a new model in which 1,000 yen per month is paid to artists with disabilities from the common area fee From late September 2024, Heralbony Co., Ltd. (Representative Director and Co-CEO: Takaya Matsuda, Futo Matsuda, hereinafter referred to as Heralbony) will become the owner of the rental housing “Loiseau” designed and constructed by Sekisui House Co., Ltd. Kawasaki Sha Maison Branch. The common areas are decorated with art by Heralbony’s contracted artists, and a system has been introduced in which each resident room can choose an art panel from a total of 29 works by 11 artists. We have also started a new rental housing initiative in which Heralbony pays contracted artists a portion of the common area fee of 1,000 yen as usage fees for artworks.
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-a64d5b0464db815d04bd3064e09484f4-1205×800.png

Background of the initiative Starting in February 2023, Sekisui House Co., Ltd. and Heralbony will hold the “Sekisui House Regional Art Exhibition” and “Sekisui House Regional Art Exhibition” as a regional revitalization-type art x town development project that uses temporary fences to protect construction sites as canvases and rethinks them as limited-time museums. WALL ART MUSEUM” has been held. In addition to the business model of paying a portion of the posted art usage fees to artists, this project also installs two-dimensional codes for each artwork so that viewers can purchase their favorite works on the spot. We have also devised ways to create economic benefits for artists.
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-79deffaf6696aa0005a16d8c0d712521-451×301.png Temporary fence for “Akasaka Green Cross”
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-e4259632e756317df378d0e2df2936ae-3900×2601.jpg Temporary enclosure for “Miyagi University of Education student dormitory new construction work” Based on our efforts to date, we have now designed and constructed a rental residence that adopts a new model in which a portion of the common area fee of 1,000 yen is paid to the contract artist as a usage fee for the artwork through Heralbony. In addition, in the rental housing that adopted the new model, the living room is decorated with art panels where you can choose from a total of 29 works by 11 Heralbony contract artists, and the common areas decorated with art are filled with colorful works of art that exude individuality. By adding color to the interior, we hope that people from children to adults can spend their days to the fullest by nurturing their sensibilities. About this initiative ■New rental housing model where artists are paid 1,000 yen every month At Loiseau, where you can choose an art panel for your room from a total of 29 pieces of art by 11 artists owned by the property owner, we collect 1,000 yen a month as a common service fee from rental residents, and we pay the artist through Heralbony. It has become. The average wage paid under the system that supports people with intellectual and physical disabilities who find it difficult to work under an employment contract to receive vocational training at a workplace is 17,031 yen* per month. Living and living here is an initiative that takes society one step further. *For continued employment support type B Source: Ministry of Health, Labor and Welfare Status of employment support measures for persons with disabilities (FY2020) ■Color your room with art pieces of your choice and cultivate your sensibilities At Loiseau, not only is the entrance wall of the common area decorated with art, but residents in each unit can freely choose art panels to decorate their rooms to brighten up the space. You can change the artwork at any time, so you can choose art that suits your lifestyle at the time, such as with the changing seasons, a slight change of mood, or as your child grows. By coming into contact with art in your daily life, you can enrich your days.
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-60d6647c2515bdc05eaf3b50a97c81f3-1560×1103.png Common area entrance image
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-f0a86bc7fc21a1bad4894538b6c90c75-1205×849.png Image of each dwelling unit Artist/work introduction ■Artworks and artists decorating the common area entrance
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-f553d63a5b6b7573c5543bdbfbf75c45-1920×959.jpg Author: Satoru Kobayashi ■Artworks and artists on art panels that decorate the living room
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-fc98b2c3f96c801e1210da2d956ad7d5-1920×959.jpg Author: Miyuki Higo
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-c16cbf59a21a5a219824b3cbc829accf-1920×959.jpg Author: fuco:
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-413b23bd98540b458b3aeeb3d3e3e0bc-1920×959.jpg Author: Yutaka Takahashi
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-5ca3b63cf49539339a45fe69a88ca351-1920×959.jpg Author: Uchiyama K
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-53cf24bba89792466f7d98637c69c1a2-1920×959.jpg Author: Toshio Katahira
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-f3a8e5cd5e236e48848048d74be336d3-1920×959.jpg Author: Mayumi Matsumoto
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-1fefceca5d119ad0c34db0e1c76ab801-1920×959.jpg Author: Asuka Tasaki
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-30a63378a75a389ae2cdb96e09d3b291-1920×959.jpg Author: Yasuhiro Kobayashi
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-65311061c2a9381cd06dc826d43ec010-1920×959.jpg Author: Masahiro Fukui
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-68e0d07b9f2e78f9a40f5ad6cabfa440-1920×959.jpg Author: Taisuke Kinugasa
https://prcdn.freetls.fastly.net/release_image/39365/318/39365-318-105cedc4baf64b69f4ee5624d73e513d-1920×959.jpg Author: GAMON 〈STAFF〉 Business Producer: Yuta Izumi (Heral Bonnie) Business Director: Takuma Ito, Daichi Nakayama (Heralbony) Planner: Shintaro Tanno (Heral Bonnie) [Overview of Heralbony Co., Ltd.] Heralbony is a company that creates a new culture together with unique artists, with the mission of “Unleash your uniqueness.” We manage the licenses of more than 2,000 pieces of art data drawn by domestic and international artists, mainly those with intellectual
disabilities, and are developing them into a variety of businesses. Rather than providing support, we work as equal business partners, respecting the artist’s wishes while proceeding with the project, and building a system to pay them fair royalties. In addition to HERALBONY, a brand that uses art to bring about social change, we also have an account business that supports companies in promoting DE&I through the planning and production of products and spaces, creative production that accurately conveys initiatives, and employee training programs, as well as new “common sense”. We are developing a multifaceted business, including an art business that operates Morioka’s art gallery “HERALBONY GALLERY,” which takes on the challenge of achieving new goals. By delivering “distinctness” to society in various forms, we aim to change the image of “disability” and create a society where 8 billion people with unique
characteristics can live as they are. Company name: HERALBONY Co.,Ltd. Location: 2-38 Kaiunbashi Dori, Morioka City, Iwate Prefecture (Head Office), 13F TOKIWA Bridge, 2-7-1 Otemachi, Chiyoda-ku, Tokyo (Tokyo Base) Representative: Takaya Matsuda, Futo Matsuda Corporate site: https://www.heralbony.jp Online store: https://store.heralbony.jp/

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