[Asahi Soft Drinks] On “Wednesday”, the end of weekdays, many people are feeling tired! ? Conducted survey on awareness of “Wednesday”
Asahi Beverages Press release: October 2, 2024 On “Wednesday”, the end of weekdays, many people are feeling tired! ? Conducted a survey on awareness regarding “Wednesday” ~Developing a “carbonated Wednesday” strategy to get through the second half of the week with hearty meals and Wilkinson~ Wilkinson, the No. 1 selling carbonated water brand sold by Asahi Soft Drinks Co., Ltd. (Head Office: Tokyo, President: Taichi Yoneme), conducted a survey regarding the days of the week among working people in their 20s to 60s. *Investigated by INTAGE SRI Carbonated water market (including flavors) April 2023 to March 2024 Cumulative sales amount by brand The results of the survey revealed that on Wednesday, the middle day of the week, people are more likely to want to “take it easy” and “conserve their physical strength” rather than “spend time with friends” or “enjoy hobbies.” In this survey,
“Wednesday” was ranked number one in questions such as “What day of the week would be a good day to take a three-day weekend?” and “What day of the week would be a good day to take a day off?” . As a background, on Wednesday, the middle day of the week, rather than having fun with friends, there seems to be a need to slowly heal the fatigue accumulated from Monday and Tuesday, and to conserve physical strength for Thursday and Friday. On Wednesdays, there are negative feelings such as “I’m tired,” “I’m tired,” and “I still have to work two more days,” but on the other hand, I feel “now’s the time to push forward,” “I’m going to get fired up for the second half,” and “I’m motivated for the second half of the week.” There was also a positive comment, “It’s a day to confirm this.” Through this survey, we believe that Wednesday is an important day to face in order to get through a busy week, as there is a demand for people to spend time in their own way. [Survey overview] Survey name: Survey on days of the week Survey method: Internet survey (cross marketing survey monitor) Survey period: Thursday, May 30, 2024 Survey target: Working men and women in their 20s to 60s Number of people surveyed: 500 people [Survey results/summary] [Survey on Wednesday] ・Wednesday was ranked first in the questions “If you would take three days off a week” and “If you would take a day off” ・A total of over 60% of respondents answered that they “want to take it easy” and “want to conserve their physical strength” on Wednesdays ・While there was a negative attitude toward Wednesday, such as feeling tired, there was also a positive attitude towards Wednesday, saying it was a time to push forward into the second half of the week. [About the image of Wednesday] ・ “I’m starting to feel tired (I’m tired)” “I want to relax during the middle of the week” ・“I have to do my best” “I want to keep my spirits up” “I’m going to hold on” “This is the peak of the week. I have to keep my spirits up for the second half” [Survey on carbonated water and food] ・Unsweetened carbonated Wilkinson has the image of being compatible with a variety of meals compared to green tea drinks and sugared carbonated drinks ・While it is felt that “Wilkinson Tansan” is suitable for meal scenes, there is a large gap with the actual drinking situation.As a result of a survey on drinking with various meals, it was found that “Wilkinson Tansan” goes very well with “heavy meals”. High Q.If you were to take three days off a week, which day would you prefer?
https://prcdn.freetls.fastly.net/release_image/39153/795/39153-795-a89dc39a4c904225b5c4f09e3ebc32b6-1828×682.jpg
https://prcdn.freetls.fastly.net/release_image/39153/795/39153-795-2f344bd70f0e5937ad92cc40fc3cf4da-2048×724.jpg ・39.2% of the total answered “Wednesday”, ranking first ・The main reasons for those who answered “Wednesday” were “Because it’s the middle of the week” and “I take a day off in the middle of the week,” while other reasons include “Because it’s the middle day of the week and it’s when I feel tired.” Some of the answers were: “Drinking makes me feel tired in the second half of the week,” “My body is tired during the week,” and “I don’t feel like drinking in the middle of the week.”
https://prcdn.freetls.fastly.net/release_image/39153/795/39153-795-bc8501fa2701b531a1f6273d1374a3a7-2250×971.jpg ・32.4% of the total respondents answered, “I’m tired from working hard on Monday and Tuesday, so I want to take it easy,” and “I have Thursday, Friday, and weekdays left, so I want to conserve my stamina.” > ・Particularly, men across all ages answered, “I’m tired from working hard on Monday and Tuesday, so I want to take it easy.” Among women in their 40s and above, there are many who say, “I have wood and gold days left and weekdays, so I want to save them.” ・On Wednesday, which is the middle day of weekdays, rather than “enriching your hobbies” or “having fun with friends,” It became clear that people wanted to “spend a relaxing time” and “want to conserve their physical strength” ・On Wednesday, while I have negative feelings such as “I’m tired,” “I’m tired,” and “I still have two more days to work,” I also have negative feelings such as “Now is the time to push forward,” “Regain my enthusiasm for the second half,” and “I’m ready for the second half of the week.” There was also a positive comment, “It’s a day to check your motivation.” ・On the one hand, I have negative feelings such as being tired, tired, and that I still have to work for two more days, but on the other hand, I have a positive feeling that now is the time to push forward, to regain my strength for the second half of the week, and to confirm my motivation for the second half of the week. It turns out there are two sides. On Wednesday, the middle day of the week, spending the day feeling satisfied without overdoing it will change the way you approach the second half of the week. is possible. The carbonated water
“Wilkinson”, which celebrated its 120th anniversary this year, has been drunk by many people in a variety of situations, such as as an ingredient in alcoholic beverages, as a way to relax during work, and after taking a bath. In addition, a survey of beverage and meal pairings revealed that Wilkinson, a sugar-free carbonated product, has an image of going well with a variety of meals. In addition, while it is felt that Wilkinson is suitable for situations during meals, it has been found that there is a large gap between the actual drinking situation and the drinking situation. Therefore, “Wilkinson” will develop various initiatives with the aim of further expanding the drinking scene of carbonated drinks. We found that unsweetened carbonated “Wilkinson” has the image of being compatible with a variety of meals compared to green tea drinks and sugared carbonated drinks.
https://prcdn.freetls.fastly.net/release_image/39153/795/39153-795-96f81c9905d32094564395a71b549b11-1280×720.jpg Source) May 2024 in-house survey N = 240 each, experienced drinking each product within 1 year *Scores are average values for menus in each category While it was felt that “Wilkinson Tansan” would be suitable for the meal scene, it was found that there was a large gap between it and the actual drinking situation.
https://prcdn.freetls.fastly.net/release_image/39153/795/39153-795-8b73e621669f34906a45bb1658c11070-1280×720.jpg Source) May 2024 in-house survey N=120 Wilkinson Tansan users (drinking 1 or more bottles per week) As a result of a study on the combination of drinking with various meals, it was found that it goes very well with “hearty meals”. ■Evaluation of compatibility with Wilkinson (out of 9 points)
https://prcdn.freetls.fastly.net/release_image/39153/795/39153-795-fd67733de2bd5abdc99c6c35a1f30cd5-1280×720.jpg Source) August 2024 in-house food survey N=70 Users with a preference for sugar-free carbonated drinks As a result of the “image
(awareness) of Wednesday”, it was found that “spending Wednesday, the middle day of the week, as a satisfying day without pushing yourself too hard will change the way you approach the second half of the week.” Ta. Based on data such as Wilkinson’s compatibility in meal scenes and gaps in drinking scenes, we believe that there is demand for it in meal scenes. Therefore, we created the term “Carbonated Wednesday” by combining the fact that carbonated water and a hearty meal go well together, and the needs of “Wednesday” that we found through our research. We will strengthen our proposals for enjoying carbonated water together and work to expand the opportunities for drinking carbonated water.