VIVID CACAO, a bean-to-bar chocolate that is good for your body, created by freelance announcer Rio Hirai, is now available!
angeles Co., Ltd. Press release: October 2, 2024 VIVID CACAO, a bean-to-bar chocolate that is good for your body, created by freelance announcer Rio Hirai, is now available! A release commemorative pop-up will be held at Isetan Shinjuku store from October 31, 2024 (Thursday)!
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-d9cd91b2e0b3893fe2a65e3a86a92291-3900×2601.jpg
URL: https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-000e1b24b08d95420701ca53d9be472d-3900×2601.jpg Launch POP UP will be held at Isetan Shinjuku store! VIVID CACAO EC site: https://vividcacao.com/ (Sales start from October 31, 2024) ・Opportunity for development of VIVID CACAO According to a survey of working people in their 20s to 60s, when it comes to snacks eaten during breaks from work, whether working in the office or working from home, chocolate sweets were the most popular snack, accounting for 30-40% of the total. (2024 “Survey on snacking at work” researched by Asmark Co., Ltd.) VIVID CACAO’s representative freelance announcer Rio Hirai also loves chocolate. Since my days at a television station, chocolate has been something special that I’ve enjoyed during breaks from hard work. “The piece of chocolate I ate one night after a busy day enriched my soul and gave me a fleeting feeling of happiness.” (Hirai) The small joy I felt at that time became the impetus for developing VIVID CACAO. I want everyone who works hard at their daily work, housework, childcare, etc. to feel the “brief happiness in everyday life”. As Hirai herself struggled to balance work and childcare, this feeling became stronger day by day, and she began to commercialize chocolate that would support a variety of lifestyles. Masu. This was the moment when my dream of creating “chocolate that makes you shine” began to take shape. ・VIVID CACAO’s three
commitments
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-c73a04910860ff5426bd502e917da814-1406×514.png VIVID CACAO’s three commitments 1. Commitment to deliciousness The raw material, cacao beans, is carefully selected from Lampang, Thailand, with a focus on cultivation environment and quality, with the desire to use cacao beans that show the face of the creator. Hirai himself went to the site and observed the process from cacao harvesting to fermentation and drying in collaboration with partner factories. Using directly purchased cacao beans, each piece is carefully processed by hand at our factory in Okusawa, Tokyo. With fresh acidity and a clean taste, you can enjoy a refreshing flavor without any bitterness. Image
URL: https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-0c0590fb145bed70ead6b880c14aaa63-1109×1479.jpg Eating cacao pulp (cacao fruit) at a cacao farm, I realized that cacao is a fruit.
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-cabe14f8c1d0af0e024d3f428607b9a1-1109×1479.jpg With everyone at Thai Coffee and Cacao. On the far left is Ei Fukumura, representative of our partner factory, Foods Cacao. Image
URL: https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-d534c28f13034554ea44aaf46f918859-1109×1479.jpg Once harvested, the cacao is wrapped in banana leaves to ferment and then dried in the sun. The process of selecting crushed beans etc.
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-24c5c562bbc4eadcad1351e223751d0c-1109×1479.jpg In this state, it is transported to Japan, where it is roasted and crushed into chocolate at a factory in Tokyo. 2. Commitment to lactic acid bacteria Chocolate is originally a fermented food and contains abundant dietary fiber. Helper lactic acid bacteria was added to this product with the idea that it would be more useful in daily life. Helper lactic acid bacteria are nano-sized lactic acid bacteria that allow you to ingest a large amount of lactic acid bacteria even in small amounts, are resistant to digestion, and reach the intestines. VIVID CACAO uses this helper lactic acid bacteria in its entire lineup. 3. Commitment to vitamins Under the supervision of Mr. Takeshi Sakata (CEO of Sam Life Co., Ltd.), a pharmacist and preventive medicine doctor who does not recommend medicine, we have selected high-quality nutrients that support modern dietary habits. The water-soluble vitamins contained in this product are not stored in the body and are excreted, so it is said to be best to take them frequently, such as with snacks. We pursued a balance between nutrition and deliciousness while retaining the joy of eating chocolate.
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-da1b87b2e1fae9fec4224bff14d12329-3262×944.png ・“VIVID CACAO” that supports diverse lifestyles With the slogan “Heal your body, shine your mind,” we propose products that enrich a variety of lifestyles, and support the desire to live each day with
positivity.VIVID CACAO’s chocolates can support your daily life in even the slightest way. Aiming to exist. ・VIVID CACAO 3 types of special chocolate [Product overview]
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-8e65d2184e757b88c9181b68e46e1e6e-3900×3900.jpg 001 RELAX 001 RELAX 2160 yen (tax included) 70% cacao dark chocolate 100 billion lactic acid bacteria 70% high cacao dark chocolate with a fresh sour taste that gently spreads in your mouth. We use carefully selected ingredients, including cocoa beans from Lampang, Thailand, which are popular worldwide. Furthermore, it contains approximately 100 billion nano-level helper lactic acid bacteria that are resistant to digestion and reach the intestines. It is a standard flavor that is easy to eat even with 70% high cacao and has a refreshing aftertaste.
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-4418f92d1e3dabbc7b8dc1d34fa398f8-3900×2601.jpg VIVID CACAO is chocolate that fits your lifestyle.
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-ef1bb920e33223351549dad8bcc94ba1-3900×3900.jpg 002 REFRESH 002 REFRESH 2376 yen (tax included) 70% cacao dark chocolate 100 billion lactic acid bacteria Vitamin C 850mg combination Dark chocolate made with 70% high cacao chocolate containing about 100 billion helper lactic acid bacteria and 850mg of high-quality American-produced vitamin C. It has a refreshing sour taste that will please even women who are conscious of their daily health and beauty. Recommended for a short break between work or as a gift for a friend.
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-2d3d961cdb45e4ab872b8c41d1f2b829-3900×2600.jpg The penetrating acidity you’ve never experienced before will change your mood.
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-1b123e072e0697fa352754555c3c9adb-3900×3900.jpg 003 BEAUTY 003 BEAUTY 2376 yen (tax included) 50% cacao oat milk chocolate 100 billion lactic acid bacteria Multivitamin 50% cacao oat milk chocolate containing multivitamins to support modern lifestyles. It has a pleasant flavor with a gentle and mild taste, and a gorgeous berry sweetness. Please enjoy the specialty chocolate brought to you by VIVID CACAO.
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-2e5e08f26587125a74f30e353095d4af-3900×2600.jpg A bag with a zipper that is convenient to carry around. The functional design allows you to carry the package around even if you open the bag. ・Release commemorative pop-up event held at Isetan Shinjuku store To commemorate the release, a pop-up will be held from October 31st (Thursday) to November 12th (Tuesday) at Beauty Apothecary on the 2nd basement floor of the main building of Isetan Shinjuku store. The e-commerce site will also be open from 10am on October 31st
(Thursday), the first day of the pop-up, and you can purchase online. During the pop-up period, brand representative Hirai will also be at the store to directly explain the appeal of the products. (Please note that we will not be available at all times during the exhibition period.) [Isetan Shinjuku store pop-up overview] Date: October 31st (Thursday) – November 12th (Tuesday) Location: Isetan Shinjuku Store Main Building B2F Beauty Apothecary/Park Books & Promotion Time: 10am to 8pm
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-82880e45af10ab36d7aac5fef842b904-3900×2600.jpg POPUP held at Isetan Shinjuku store! In addition to the three types of tablet chocolate, we also have an assortment box where you can enjoy all the flavors, as well as almond chocolate and pecan nut chocolate made with 001 RELAX dough containing lactic acid bacteria. Limited to Isetan Shinjuku store!
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-ca08c0b1c438475b80bb5de806271266-3900×2601.jpg Isetan Shinjuku store limited assortment BOX VIVID assortment BOX 001-003 2700 yen (tax included) To commemorate the launch pop-up at Isetan Shinjuku store, we are releasing a limited quantity assortment box where you can enjoy three different flavors little by little! Enjoy all the flavors to find your favorite as a gift for a loved one. Limited quantity!
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-80eed466266a5b4a9fde3bbd69151685-3900×3900.jpg Limited quantity/Amand Chocolat VIVID CACAO Amando Chocolat 2484 yen (tax included) Almond chocolate for adults coated with 70% high cacao dark chocolate, which is rich in vitamin E, which promotes health. For the almonds, we carefully select the Marcona variety from Spain, which is known as the “Queen of Almonds.” Enjoy the aroma and deep flavor of bean-to-bar chocolate. VIVID CACAO Pecan nut chocolate 2484 yen (tax included) Pecan nut chocolate is made by coating large, soft-textured pecan nuts with 70% cacao chocolate. The sweetness of the pecan nuts enhances the taste of dark chocolate. It is
characterized by its satisfying texture, even just one grain. HP & SNS VIVID CACAO EC site: https://vividcacao.com/ (Sales start from October 31, 2024) VIVID CACAO Instagram: https://x.gd/HrhAW VIVID CACAO LINE： https://lin.ee/AtGOc7Z Profile
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-8a68831f0cbdd134496ee57ef27318bd-3900×2601.jpg VIVID CACAO Representative Rio Hirai Rio Hirai Profile After working as an announcer at Fuji TV for seven and a half years, he currently works as a freelance announcer/parasports journalist, working on TV, radio, and events. While balancing childcare and work, I wanted to be conscious of health and beauty even if I didn’t have time, so I teamed up with a preventive medicine doctor and developed VIVID CACAO. Takeshi Sakata Profile Samlife Co., Ltd. Representative Director Representative Director, Japan Preventive Medicine Meister Association Pharmacist Preventive Medicine Specialist (R) Preventive Medicine Meister (R) After working in the medical and nursing care fields as a pharmacist for 10 years, he realized the importance of preventive medicine and anti-aging care, and established Sam Life Co., Ltd. in 2009. In 2019, he established the Japan Preventive Medicine Meister Association, a general incorporated association, and issues preventive medicine qualifications nationwide. From preventive medical tests, we pursue the causes of illnesses and indefinite complaints, propose effective countermeasures and specific practices, and provide ongoing follow-up.As a pharmacist who does not recommend medicines, we recommend a way of life that does not lead to illness or
bedriddenness. are. His publications include “A Book to Remove Only Fat in 4 Days” (Gakken) and “Medication-Free Health Method” (Subarusha). Company profile angeles Co., Ltd. He joined Fuji TV at the same time and has been a friend for 20 years, and they both love chocolate. Established angeles Co., Ltd. in October 2023. With the slogan “Heal your body, brighten your mind,” we will continue to propose products that enrich a variety of lifestyles.
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-811d761e2983c682242826d5aad80407-3900×2601.jpg angeles Co., Ltd. STAFF Profile Rio Hirai (photo left) Mayu Nishikiori (photo right) Joined Fuji Television in 2005. Worked at the news bureau and information bureau before leaving the company. After that, I was in charge of the back office of an educational publishing company. Together with Hirai, he serves as the representative of VIVID CACAO. angeles Co., Ltd. 150-0021 5th floor, EX Ebisu Nishi Building, 2-8-4 Ebisu Nishi, Shibuya-ku Customer inquiries: hello@vividcacao.com
https://prcdn.freetls.fastly.net/release_image/148123/1/148123-1-c7e2cb602819550c5d744396c5dc8373-2480×1754.png angeles Co., Ltd. We are a company that proposes products that enrich the lifestyles of a wide variety of women, with the mission of “healthy bodies and bright minds.” “VIVID CACAO” chocolates support “the desire to live each day positively” and aim to be a presence that can support daily life even a little.
