Business Guide Co., Ltd. (2024.10.02) Business Guide Co., Ltd. It’s finally happening next week! “70th Premium Incentive Show Autumn 2024”, a trade fair specializing in sales promotion, marketing, and corporate gifts / Disseminating future sales promotions and sales promotion tools and services that will lead the times! Duration: October 9th (Wednesday) to October 11th (Friday), 2024 /Venue: Sunshine City Cultural Center Building Business Guide Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and CEO: Nobuyuki Haga) will hold Japan’s largest
international sales promotion, corporate gift, and marketing event from October 9th (Wednesday) to October 11th (Friday). The specialized trade fair “70th International Premium Incentive Show Autumn 2024” (PI Show) will be held at the Sunshine City Bunka Kaikan Building Convention Center in Ikebukuro, Tokyo. The theme is “70th Anniversary: Originality and new ideas determine the success or failure of a company.” We will disseminate innovative sales promotion tools and services that will lead the way in future sales promotions. We are looking forward to your visit.
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Promotion/Sales Promotion Support Exhibition, Original Food & Beverage Exhibition, Sustainable Novelty Exhibition, and Special Exhibition Area/Osho-Katsu Goods Corner. We also have special programs to increase visitor satisfaction, such as special lectures, the Retail Promotion Award ceremony, and presentations of winners. ・Click here for the PI Show official website https://www.pishow.com/ ■Special exhibition area: Oshikatsu goods corner The “Oshikatsu” market is rapidly expanding. All kinds of products, from standard products to new ideas, are appearing on the market as popular products. In this special exhibition area, many goods that can be used for promotion will be on display.
https://prcdn.freetls.fastly.net/release_image/33104/230/33104-230-2c838f701b13e48d6d982abdba0f6d99-500×333.jpg ■Special exhibition event: SUSTAINABLE SELECTION AWARD We will be collecting wonderful promotional tools from exhibitors that are kind to people and the environment and will help solve social and global issues, and will hold an intensive exhibition. In addition, winning products will be selected through visitor voting and expert judges.
https://prcdn.freetls.fastly.net/release_image/33104/230/33104-230-f8951e54cf42baea1b1168b7cd75b3dc-500×333.jpg ■10th Retail Promotion Award We honor outstanding customer attraction and sales promotion support promotions at physical stores. This is a valuable opportunity to hear directly from the planners of successful promotion cases. ・Date, time and location: October 9th (Wednesday) 13:30-15:00 Special stage inside the PI show venue ・Click here for award-winning projects and details https://www.pishow.com/70pi/retail.htm ■Annual new product contest We will have an “SP Tools Contest” where currently popular premium novelties will be brought together, and a
“Sports/Entertainment-related Goods Contest”. This is a must-see as exhibitors’ highly recommended new products will be on display. ・New product contest award ceremony Date and time: October 11th (Friday) 11:30-12:00 Venue: Special stage inside the PI show venue ■Special lecture/stage event We have set up timely themes such as sales promotion using digital technology and sustainability, and we have prepared content that is a must-read for sales promotion and marketing personnel. ・October 9th (Wednesday) 11:30-12:30 Title: Information on the “latest” sales promotion methods using “LINE” Lecturer: Kazuki Osada (Manager, Promotion Architect Department 1, Digital Promotion Office, Platform Co-Creation Division, Dentsu Promotion Plus Inc.) ・October 9th (Wednesday) 13:30-15:00 Title: 10th Retail Promotion Awards Award Ceremony & Winner
Presentation ・October 10th (Thursday) 11:30-12:30 Title: WEB/SNS front line! What is the secret to sales promotion and customer attraction measures that achieved a 120% increase in sales? Lecturer: Yukimi Tani (Manager, Business Planning Department, Winas Co., Ltd.) ・October 10th (Thursday) 13:30-14:30 Title: The future of increasingly sophisticated in-store marketing Lecturer: Mr. Yoshiki Numano (Chairman, Japan Promotional Marketing Association) ・October 10th (Thursday) 15:30-16:30 Title: Interesting because it “communicates”! The secret to creating entertainment POP in time for the year-end sales season Lecturer: Mr. Takeshi Taguchi (Senior Manager, Popal Co., Ltd. VP Division) ・October 11th (Friday) 11:30-12:00 New product contest ~Award ceremony~ ・October 11th (Friday) 13:00-14:00 Title: Issues and efforts in corporate
sustainability communication Lecturer: Satoko Yokata (Chairperson, Sustainability Communication Committee, Japan Advertisers
Association/Toray International Inc.) ・October 11th (Friday) 15:00-16:00 Title: The power to sell ~How to talk to attract customers~ Lecturer: Maiko Toyooka (President, Toyooka Co., Ltd.) ・Click here for details of the special lecture
https://www.pishow.com/70pi/stage.htm ■70th International Premium Incentive Show Autumn 2024 Overview Sponsor: Business Guide Co., Ltd. Date: October 9th (Wednesday) – October 11th (Friday), 2024 Venue: Tokyo Ikebukuro/Sunshine City Bunka Kaikan Building Convention Center Theme: 70th anniversary Originality and new ideas determine the success or failure of a company Admission fee: Free Official website: https://www.pishow.com/ *This is a BtoB trade fair. ■Contact us Business Guide Co., Ltd. Premium Incentive Show Office TEL: 03-3847-9155 Email: premium@giftshow.co.jp