Sony Marketing Corporation (2024.10.02) Sony Marketing Co., Ltd. “PLAY the MUSIC” is a new project between Sony and Sony Music that proposes new ways to enjoy music with the theme “Let’s play more with music.” Event “JUST ONE” where Tatsuya Kitani and participants challenge themselves to a one-song LIVE performance PLAY” Participant entry starts from October 2nd (Wednesday)! A new WEBCM featuring Tatsuya Kitani facing the project will also be released on the same day. “PLAY the MUSIC” special site: https://www.sony.jp/headphone/special/PlaytheMusic/
https://www.sony.jp/headphone/special/LinkBuds_Fit/ Sony Marketing Co., Ltd., in collaboration with Sony Music Labels Co., Ltd., has launched a new project called “PLAY the MUSIC,” which proposes new ways to enjoy music, with the theme of “Let’s play more with music.” It will start from the 2nd of the month (Wednesday). To promote the newly released LinkBuds Fit, completely wireless earphones with an excellent fit that will naturally blend in with your everyday music, we have teamed up with singer-songwriter Tatsuya Kitani to solicit participants from the public. In conjunction with the event, “JUST ONE PLAY” will be held, where you will be challenged to perform a LIVE performance of just one song. Participant entry will begin at 10:00 on Wednesday, October 2nd. Furthermore, from the same day, a new web commercial featuring Tatsuya Kitani facing this project will be released.
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https://prcdn.freetls.fastly.net/release_image/401/451/401-451-787e65636db42918fd5377b896bf5288-1920×1440.jpg ■ Let’s play more with music. “PLAY the MUSIC” started. “JUST ONE PLAY” is an event in which Tatsuya Kitani challenges participants to perform a LIVE performance of just one song. The ways to enjoy music are diversifying from just listening to music to creating and dancing. “PLAY the MUSIC” proposes new ways to enjoy music in line with the free era. Events of this project 『JUST ONE PLAY』 Teaming up with this is singer-songwriter Tatsuya Kitani. Based on the concept of “Music will always be close to you,” we will take on the challenge of performing a LIVE performance of just one song with participants who have been recruited from the general public. The song is a new song “Whisper” written by Tatsuya Kitani especially for this project. Entries are open to all people involved in a wide range of activities related to music, from playing musical instruments and singing to dance and other performance fields. Apply by uploading a video of your performance based on part of the new song “Whisper”, which will be released at the same time as the entry starts, to SNS with the tag “#JUSTONEPLAY” or by sending it via email to the PLAY the MUSIC secretariat. It will be completed. It is on the day of the LIVE event that the participants, who have practiced a lot, learn the full meaning of the song. With a sense of tension and excitement, we will create a LIVE performance of just one song together with the artist himself. Additionally, a new web commercial will be released on October 2nd (Wednesday) to coincide with the launch of the project and the announcement of “LinkBuds Fit.” Please take a look at Tatsuya Kitani as he faces the project. ■ Tatsuya Kitani Comment Music has a softness and depth that allows for various words, self-expression, and imagination. I have been saved as a listener by music, which is a vessel that contains a wide variety of lives, and I have also been saved as a creator by presenting music that contains my life to others. I think it would be great if we could all approach music in this way, rather than alone. ■ “LinkBuds Fit” completely wireless earphones with an excellent fit that allows your everyday music to blend in naturally “LinkBuds Fit”, newly released on Friday, November 15th, is a completely wireless earphone with a new wearing feeling that achieves both stability and a lightweight fit. With its advanced external sound capture performance, you can freely switch between noise canceling mode and external sound capture mode, and it is also equipped with various convenient functions such as a sound quality personalization function.
Furthermore, it is possible to customize with accessories available in 5 colors, allowing you to express your individuality and get close to each individual. Please try it in store. Also, from October 2nd (Wednesday) to December 1st (Sunday), 1,000 people who purchased “LinkBuds Fit” will be randomly selected to receive a Kitani Tatsuya collaboration case cover for “LinkBuds Fit”. We will carry out a campaign to For more information, please see the special campaign site. Campaign special site:
https://www.sony.jp/headphone/campaign/2024_case_present/ Let’s play more with music. “PLAY the MUSIC” overview “PLAY the MUSIC” special site: https://www.sony.jp/headphone/special/PlaytheMusic/ -What is “PLAY the MUSIC”- Music is no longer just something to listen to. We live in an age of diversity in the way we enjoy music. You can also make it yourself from scratch. Even dancing to someone’s song is all about the love of music. “PLAY the MUSIC” has the theme “Let’s play more with music.” With Sony Marketing Co., Ltd., which proposes new ways to enjoy music, This is a collaborative project with Sony Music Labels Inc.
https://prcdn.freetls.fastly.net/release_image/401/451/401-451-a18558b623b5afe0d6888664cde2e9ca-1350×672.png Overview of “JUST ONE PLAY”, an event where you can try a LIVE performance of just one song Event 『JUST ONE PLAY』 Teaming up with this is singer-songwriter Tatsuya Kitani. Based on the concept of “Music will always be close to you,” we will take on the challenge of performing a LIVE performance of just one song with participants who have been recruited from the general public. The song is a new song “Whisper” written by Tatsuya Kitani especially for this project. -Entry for performance participants starts from October 2nd (Wednesday)- Entries are open to all people who want to enjoy “music” with Kitani Tatsuya, from playing instruments and singing to dance and other performances. Based on some of the song information of the new song “Whisper” that will be released at the same time as the entry starts, please upload a video of yourself performing in your own way, such as using instruments, singing, dancing, etc., on SNS with the tag “#JUSTONEPLAY”. Your application will be completed by sending an email to the PLAY the MUSIC secretariat. -Challenge a LIVE performance of one song with the person himself- Participants who passed the selection will be held at the first event 『JUST ONE PLAY』 We will continue to practice towards this. The participants will learn the full details of the song on the day of the LIVE performance. As the tension and excitement rise, we will create a LIVE performance of just one song together with the artist himself. -Application summary- ■Entry period: October 2nd (Wednesday) 10:00 to October 14th (Monday/holiday) 23:59 ■Entry target: Those who can perform well ■Entry method: Post the performance on SNS (TikTok/Instagram/X) with “#JUSTONEPLAY”. Alternatively, please send an email to the PLAY the MUSIC office at info@sonyplaythemusic.com. ■Schedule: Selection results: Expected to be around mid-October. LIVE event day: October 27th (Sat) *For details, please check the event summary on the “PLAY the MUSIC” special website. A new commercial will be released in conjunction with the start of the “PLAY the MUSIC” project! “LinkBuds Fit” × Tatsuya Kitani “PLAY the MUSIC Start” edition: https://youtube.com/shorts/5Xd2W0Krd38
https://prcdn.freetls.fastly.net/release_image/401/451/401-451-261ca4bb280c5d04e825bc10aeddb5da-2017×612.png -Artist Profile- ■Tatsuya Kitani He started posting songs online around 2014, and around the same time, he also started his career as a writer who provides songs to other artists. In 2023, they released the opening theme song “Ao no Sumika” for the TV anime “Jujutsu Kaisen” and “Kaitama/Tamaori”, and participated in the 74th Kouhaku Uta Gassen. WEST., Hoshimachi Suisei, SUPER EIGHT, LiSA and many other artists have provided their songs.In April 2024, Nippon Broadcasting System’s “Tatsuya Kitani’s All Night Nippon He continues to be active across genres, including his activities as “GEMN.”
https://prcdn.freetls.fastly.net/release_image/401/451/401-451-54591770962f956a8f78e4cfb638b6c3-1250×833.jpg Product overview ■ “LinkBuds Fit” completely wireless earphones with an excellent fit that allows your everyday music to blend in naturally Special site:
https://www.sony.jp/headphone/special/LinkBuds_Fit/ Color: White/Green/Black/Violet Release date: Friday, November 15, 2024 Price: Open price
https://prcdn.freetls.fastly.net/release_image/401/451/401-451-429a9129a8434b8e02830fa1fca42a94-2087×429.png ■ Accessories that can be customized to your liking *1 Color: Ash Blue/Ash Green/Ash Pink/Ash Violet/Pure Black Release date: Friday, November 15, 2024 Price: Open price
https://prcdn.freetls.fastly.net/release_image/401/451/401-451-e51bec2b149d79611fc0a6004eeb2ebf-2245×475.png “LinkBuds Fit” uses earpieces and fitting supporters that provide both a comfortable fit and a low pressure feeling, and the small and light body weight of 4.9g (including fitting supporters) prevents ear fatigue. We realize the design. Additionally, by increasing the amount of external sound taken in compared to previous models, Sony’s completely wireless headphones achieve the best external sound intake performance in history*2. It is also possible to automatically adjust the level of external sound taken in according to the surrounding noise level. In addition, the wind noise reduction structure combines the “Integrated Processor V2” and “Dual Noise Sensor Technology” to achieve high noise canceling performance in any scene. You can always optimize noise canceling performance according to the environment. In terms of sound quality, it uses the same dynamic driver as the WF-1000XM5, achieving high sound quality reproduction from low to high frequencies. This is a high-quality model that also supports high-resolution wireless. In addition, noise reduction achieved using AI-based machine learning algorithms provides high call quality. It is packed with functions suitable for everyday use, such as being able to operate it by simply tapping the area around your ear, and the vibrations to your ears are quieter when you operate it. In addition, the supporter and case are easy to replace and enjoy, allowing you to customize it to suit your tastes and mood to fit any occasion. In addition, from October 2nd (Wednesday) to December 1st (Sunday), 1,000 people who purchased “LinkBuds Fit” will be selected by lottery to receive a Kitani Tatsuya collaboration case cover for “LinkBuds Fit”. will be carried out. For more information, please see the special campaign site. Campaign special site:
https://www.sony.jp/headphone/campaign/2024_case_present/ ■ Main features of “LinkBuds Fit” 1.Light fit with low-height earpieces and supporters 2.Easily switch between high-performance noise canceling and natural external sound intake 3. Customize both the supporter and case to your liking 4.High quality sound with Hi-Res Wireless & DSEE Extreme 5. Full of features suitable for everyday use, such as high connectivity, high quality calls, and wide area taps *1 Ash Blue Ash Green Ash Pink Ash Purple Pure Black When purchasing, a fitting supporter of the same color as the main unit is included by default. A case cover is not included with the main unit. *2 As of October 2, 2024, open types are excluded.