Saitama Prefecture Products and Tourism Association We will promote “Saitama Workation”

[Saitama Prefecture Products and Tourism Association] We will promote “Saitama Workation” ​
Saitama Prefecture Products and Tourism Association Press release: October 2, 2024 We will promote “Saitama Workation” ～October 4th, exhibited at a business meeting for corporate management departments～ The Saitama Prefecture Products and Tourism Association (Chairman: Shigeharu Asagiri) is promoting “new travel styles and ways of working,” such as telework, workdays, and leisure, with the aim of increasing the number of overnight guests and tourism spending in Saitama Prefecture. We are engaged in marketing work to formulate tourism strategies that correspond to the following. We would like to inform you that we will be participating in a business meeting to be held at Makuhari Messe on October 4th (Friday) in order to raise awareness of workations in Saitama Prefecture and attract workations to the Chichibu area.
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■About the business meeting The Japan Tourism Agency will have a booth at the 22nd [Tokyo] General Affairs, Human Resources, and Accounting Week [Autumn] (sponsored by RX Japan Co., Ltd.) to be held at Makuhari Messe from October 2nd (Wednesday) to 4th (Friday). Participate in a business meeting with the aim of further promoting the implementation of workation in companies and disseminating information about the effects and benefits that workation has on companies, along with local businesses and businesses involved in workation programs from all over Japan. It is something to do. [Date and time] October 4, 2024 (Friday) 10:00-17:00 [Venue] Makuhari Messe Exhibition Hall 4 (2-1 Nakase, Mihama-ku, Chiba City) [Contents] A joint exhibit with Office Plus Co., Ltd., which operates workation-related facilities in the Chichibu area, will include a workation plan planned by the company, including “Deepen your teamwork in Chichibu! Training camp-type workcation,” and a workation plan in Saitama Prefecture. We will handle PR and business negotiations regarding recommended areas. 22nd [Tokyo] General Affairs/Human Resources/Accounting Week [Autumn] Official website https://www.office-expo.jp/tokyo/ja-jp.html#/ Japan Tourism Agency “Workation & Leisure Site” special page
https://www.mlit.go.jp/kankocho/workation-bleisure/expo/ ■ Background of the initiative In our three-year project starting from FY2020, we will take into account new needs for accommodations due to “new travel styles and working styles” such as the penetration of telework and the spread of workation, and will aim to improve the effectiveness of our business. We are conducting marketing operations with the aim of expanding the initiative to all prefectures to increase the number of overnight guests and tourism spending. In the first year, we will select target groups that have an affinity for work in this
prefecture, as well as work environments and tourism content that are suitable for each group. In the second year, we created model courses and stay plans, created a special web page to raise awareness of them, presented a stay image assuming each target, created accommodation plans, and sold them to create a “Saitama-like work experience”. We worked to demonstrate this. This year as well, we plan to carry out a plan to disseminate information with the aim of further increasing awareness. Web page “Saitama Workation”
https://chocotabi-saitama.jp/feature/saitama-workcation/ ■About workation in the Chichibu area ・About Chichibu area, Saitama Prefecture Although it is a region rich in nature with mountains, rivers, and satoyama, it is a great place to visit on a work trip, just 77 minutes by limited express from the city center (Seibu Railway Ikebukuro Station to Seibu Chichibu Station). When you get off at Seibu Chichibu Station, which is the gateway to Chichibu, you will find a coworking space a few minutes from the station. The city center around Chichibu Shrine is within walking distance from the station, and if you go a little further you can visit Mitsumine Shrine, which is famous as one of the best power spots in Kanto, Nagatoro’s line rafting, rafting, and 34 other places. You can also enjoy visiting the temples while walking around the Kannon sacred place. In recent years, it has attracted attention as a region where sake brewing is popular, and in addition to traditional Japanese sake, shochu, and wine, there is also the excellent Japanese whiskey “Ichiro’s Malt” that continues to win awards at international contests, and is located in Chichibu City. Looking for something you can only drink at a bar can also be a purpose of your trip. ・Past workation initiatives of Office Plus Co., Ltd. We hold an event called Workation Week every February. While working remotely, I am able to attend seminars in my free time, creating new Chichibu fans. We accept about 10 companies a year in groups of about 10 people. We can provide a variety of workcations such as corporate team building, in-house workation plans, and parent-child workdays. Chichibu work site “Select work place” https://www.eraberushigotoba.com/
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https://prcdn.freetls.fastly.net/release_image/47262/154/47262-154-e87fd5b9b11b1c9fa12d5cc4c35303ab-396×330.jpg [Inquiries regarding this matter] Saitama Prefecture Products and Tourism Association Ishikawa TEL 048-647-0500 FAX 048-647-7745 Mail saitamadmo@saitamadmo.org