[Ezaki Glico Co., Ltd.] [Event Report] Actor Keita Machida will try his hand at becoming a barista on October 1st “Coffee Day”! World barista champion Tetsu Kasuya also proposes an arrangement using almond milk!
Ezaki Glico Co., Ltd. Press release: October 2, 2024 [Event Report] Actor Keita Machida takes on the challenge of becoming a barista on “Coffee Day” on October 1st! World barista champion Tetsu Kasuya also proposes an arrangement using almond milk! How to enjoy coffee with almond milk!
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https://prcdn.freetls.fastly.net/release_image/1124/488/1124-488-a52ca7ab0bb21780a5b79c9140f8ab92-3900×2600.jpg Mr. Machida learned the “4:6 method” of making coffee directly from world barista champion Tetsu Kasuya, and took on the challenge of becoming a barista for the first time in his life! Mr. Machida has several unique qualifications such as “aviation special radio,” and as expected, he thrilled the audience with his dexterity. Mr. Kasuya, who drank the coffee brewed by Mr. Machida, praised the coffee and said, “It was delicious enough to be a professional!” He
demonstrated skills that are recognized even by professionals. Mr. Machida was also impressed with the 4:6 method, saying, “It was only because of the 4:6 method that we were able to get so close!” ■“4:6 Method” how to brew the best taste of authentic coffee at home The “4:6 method” is a brewing method invented by Mr. Kasuya, who won the championship at the “World Brewers Cup”, a competition for coffee extraction techniques, and reduces the total amount of hot water used by 40% and 60%. This is an innovative hand drip method that allows you to adjust the taste and concentration of each. This is an innovative method that makes it possible for anyone to easily adjust the taste by looking at numbers, such as the amount of hot water poured, rather than adjusting the taste by techniques such as pouring hot water as in the past. It was created with the concept of “brewing delicious coffee.” In addition, this extraction method is not only easy to use, but also allows for the creation of a very good taste, which is why it is used and supported by coffee lovers, including top baristas around the world. [Barista Tetsu Kasuya] He became the first Asian to win the world championship at the World Brewers Cup 2016, and holds seminars and workshops both domestically and internationally, actively training the next generation of baristas and promoting the appeal of coffee to general consumers. Operates four home-roasted specialty coffee shops called PHILOCOFFEA in Funabashi City, Chiba Prefecture, and other locations. There are also many books about coffee. ■Machida-san also takes on the challenge! Show off your professional skills
https://prcdn.freetls.fastly.net/release_image/1124/488/1124-488-b4cefb35e57ba2b13456ef10f738bc88-3900×2600.jpg Mr. Machida tried making “almond milk au lait” for the first time as an introduction to baristas. Mr. Machida seemed nervous as Mr. Kasuya gave him a lecture, but Mr. Machida loves coffee so much that he regularly drinks coffee and carries it around in a tumbler. Even in one lecture, he showed off his skillful dripping skills, and Kasuya-san was surprised, saying, “It’s really good!” In the scene where he smelled the aroma of the finished coffee, he saw Mr. Kasuya’s professional manners and said, “It’s so professional! That’s so cool,” and even imitated him with his eyes closed, which excited the audience. Mr. Machida, who compared the almond milk au lait made by Mr. Kasuya with the almond milk au lait he made himself, was surprised and said, “Even though the ingredients and procedures are the same, the taste is completely different. Why!? It’s so mellow…” Mr. Machida asked, “What makes the difference?” and Mr. Kasuya simply said, “Because it’s the best in the world…” The venue was filled with laughter.
https://prcdn.freetls.fastly.net/release_image/1124/488/1124-488-1b53f732c6bc6eba0ac925fc4fdd0aa2-1000×666.jpg Furthermore, in the second half, there will be a talk related to coffee. Coffee lover Machida says, “When I went to Italy, I found espresso delicious, and that’s when I started drinking coffee.Perhaps I have a unique constitution that helps me sleep better when I drink coffee.” An episode related to this event will be presented. Regarding his method for enjoying every day, he said, “If you keep your antenna up, fun and interesting things will come your way every day, so I want to cherish encounters and discoveries and always catch up on new information.” ■AI diagnosis 95.5 points! Coffee and almond milk go perfectly together In recent years, changing milk to plant-based milk has become popular among major cafe chains, and an increasing number of people are enjoying custom-made plant-based milks such as almond milk lattes and oat milk lattes. In a survey conducted in 2023, more than 80% of cafe users answered that they found the option of replacing milk with other milks “attractive.” *1 Therefore, we conducted a taste survey on the compatibility of coffee and almond milk using OISSY Corporation’s AI taste sensor “Leo”. The AI taste sensor “Leo” is a taste sensor that reproduces human taste using AI technology, and comprehensively measures the five basic tastes perceived by humans: sweetness, umami, saltiness, sourness, and bitterness. It’s a tool that can. In this diagnosis, a product with a compatibility score of 95 or higher was judged to be very delicious, and the results showed that “Almond Effect” sold by Ezaki Glico has a very high compatibility with coffee. The result of the compatibility test between “Almond Effect No Sugar” and coffee was 95.5 points, and the result between “Almond Effect For Barista and Chef” and coffee was even better at 97.0 points. The bitterness and sourness of coffee and the sweetness and umami of almonds work synergistically to bring out the deliciousness. It has been proven that coffee and the “almond effect” go well together.
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https://prcdn.freetls.fastly.net/release_image/1124/488/1124-488-68a58edd3b8d3e4c05c90ab68101c75c-1280×720.jpg *1 Almond Milk Study Group “Survey of cafe users” (September 16-18, 2023) ■About the “Almond Effect” brand Glico’s founder, Riichi Ezaki, first encountered almonds in 1930, and in 1955 he released Almond Glico, which offers “two delicious flavors in one”, and the Glico Group has a deep connection with almonds. “Almond Effect” is an almond milk brand with the No. 1 share in the domestic market *2, focusing on the nutritional value of almonds and developing it as a “drinking almond.” One glass (200ml) has the advantage of providing you with vitamin E (1 day’s worth*3) and plenty of dietary fiber, and is currently available in 8 different flavors. “Almond Effect Rich (No Sugar)” also has a 125ml product content, but you can still get vitamin E (1 day’s worth*3) and plenty of dietary fiber. Almond milk, which first appeared in Japan in 2013, has continued to expand in the domestic market (sales volume) against the backdrop of increasing health awareness among consumers, and is expected to expand
approximately 30 times its original size by 2023. *4. The Glico Group aims to contribute to improving health through food by proposing new eating habits to consumers around the world through the “almond effect”. Furthermore, they will start selling each in the Philippines in 2023. In the future, we will continue to propose initiatives for a healthy daily life together with almonds through the “Almond Effect” series, which allows you to enjoy the nutrition of almonds on a daily basis. *2 INTAGE SRI Almond Milk domestic market cumulative sales amount from April 2014 to December 2023 (Almond Effect Drink Series) *3 From “Nutritional Labeling Standard Values” *4 Estimated by Almond Milk Research Group