Michinoku Coca-Cola Bottling donates a portion of proceeds from the joint project with Maiya “Let’s protect Takada Matsubara Tsunami Reconstruction Memorial Park” campaign to Iwate Prefecture

Michinoku Coca-Cola Bottling donates a portion of proceeds from the joint project with Maiya “Let’s protect Takada Matsubara Tsunami Reconstruction Memorial Park” campaign to Iwate Prefecture ​
Michinoku Coca-Cola Bottling Co., Ltd. Press release: October 2, 2024 Michinoku Coca-Cola Bottling donates a portion of proceeds from the joint project with Maiya “Let’s protect Takada Matsubara Tsunami Reconstruction Memorial Park” campaign to Iwate Prefecture Used for maintenance and management of Takada Matsubara Tsunami Reconstruction Memorial Park Michinoku Coca-Cola Bottling Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture, President and CEO: Hirokazu Tanimura, hereinafter referred to as “the Company”) is a subsidiary of Maiya Co., Ltd. (Headquarters: Ofunato City, Iwate Prefecture, President and Representative Director: Yoshiyuki Ihara, hereinafter “Maiya”). ), we carried out the campaign “Let’s protect Takada Matsubara Tsunami Reconstruction Memorial Park.” On October 1st (Tuesday), we presented a list of donations to Iwate Prefecture Governor Takuya Tatsumasu.
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This campaign will run from May 20th (Monday) to June 30th (Sunday) with the aim of passing on the memories and lessons of the earthquake to future generations without letting them fade. This was developed as an in-store campaign. A portion of the sales of eligible products will be donated to Iwate Prefecture and used for the maintenance and management of Takada Matsubara Tsunami Reconstruction Memorial Park. Campaign overview Implementation details: Donate a portion of the proceeds from sales of eligible products (2 yen per bottle) to Iwate Prefecture Target products: “Coca-Cola” “Ayataka” “I Lohas” brands each 350-700ml PET Implementation period: May 20th (Monday) to June 30th (Sunday), 2024 Implementing stores: Maiya Bihan stores Purpose of use: Maintenance and management of Takada Matsubara Tsunami
Reconstruction Memorial Park
https://prcdn.freetls.fastly.net/release_image/77174/134/77174-134-955d202d3f5937a615f80b058d4c740e-1190×842.png ■Presentation ceremony overview [Date and time] October 1, 2024 (Tuesday) 15:30-15:45 [Location] Iwate Prefectural Office, 3rd floor, first reception room [Donation amount] 166,780 yen [Attendees] Governor Takuya Tatsumasu, Prefectural Land Development Director Kazuya Uesawa, Representative Director and President Yoshiyuki Ihara, Representative Director and President Hirokazu Tanimura
https://prcdn.freetls.fastly.net/release_image/77174/134/77174-134-6ec0a03c40ab42b1538e0f7c92c1e4c6-3900×2600.jpg Comment from Yoshiyuki Ihara, President and Representative Director of Maiya Co., Ltd. “Many natural disasters have occurred this year as well, starting with the Noto Peninsula earthquake in January.Even within Iwate Prefecture, a typhoon made landfall in Ofunato City in August, and there were road closures due to landslides, which affected our logistics. Although we feel that nature is scary, we believe that this campaign was a good opportunity for us to share with our customers the richness and importance of nature. We will work together with our business partners to address the issues faced by our customers.”
https://prcdn.freetls.fastly.net/release_image/77174/134/77174-134-54f3c970795febea9f14f56fa1798693-3900×2600.jpg Comment from Hirokazu Tanimura, President and Representative Director of our company “Customers who visited Maiya’s stores during the period purchased over 80,000 of our products in total, demonstrating the high level of interest in this initiative.In recent years, The natural disasters that hit various parts of Japan are becoming more diverse, and there is no end to the natural disasters that hit various parts of Japan.This campaign will serve as an opportunity to educate the citizens of the prefecture about disasters and to ensure that the Memorial Park continues to be a symbol of recovery. I hope.” Image
URL: https://prcdn.freetls.fastly.net/release_image/77174/134/77174-134-8265cc9775fb41be2659828e5a0ca0fe-3900×2600.jpg Comment from Takuya Tatsumasu, Governor of Iwate Prefecture “The Takada Matsubara Tsunami Reconstruction Memorial Park is visited by many people from Japan and abroad as a symbolic place to convey the lessons of the earthquake.This campaign is an opportunity for the prefecture’s citizens to learn more about this park. This donation will be used to preserve the beautiful scenery of the prefecture’s symbolic park, which conveys the recovery from the Great East Japan Earthquake and the legacy of the National Arbor Day, and to express our gratitude for the reconstruction and support provided to date. We will strive to pass on this information and preserve the diverse forest environment.”
https://prcdn.freetls.fastly.net/release_image/77174/134/77174-134-1a97af9378bed0c74194cbd39966ba92-3900×2600.jpg About Michinoku Coca-Cola Bottling
https://prcdn.freetls.fastly.net/release_image/77174/134/77174-134-1c8b32744968003236c398f5210f7872-1417×283.jpg Michinoku Coca-Cola Bottling Co., Ltd. manufactures and sells Coca-Cola products in Aomori, Iwate, and Akita prefectures. In addition to delivering soft drinks that enrich lifestyles, we aim to be a company that supports the positive and happy lifestyles of local residents by developing a variety of businesses closely related to daily life. While being a member of the Coca-Cola system, we are fulfilling our responsibilities as a local company operating in the Tohoku region, creating positive change and social value, and contributing sustainably to the development of local communities. We are working on this.