Daiichi Sankyo Healthcare Co., Ltd. (2024.10.03) Daiichi Sankyo Healthcare Co., Ltd. ~ “Minon” TV-CM latest work! Toshi and Aki’s children appear ~ Pay attention to the gentle appearance of the couple played by Yukino Kishii and Yuta Koseki Minon’s new TV commercial “Omoitaru” edition starts airing from October 5th (Saturday) There are also episodes with the two families that you can’t usually hear! Mr. Koseki: “I went to buy a present.” Daiichi Sankyo Healthcare Co., Ltd. (Headquarters: Chuo-ku, Tokyo) has released a new TV commercial titled “Omotiteru” for the body care series “Minon” for sensitive skin, starring actors Yukino Kishii and Yuta Koseki. The series will begin airing nationwide from Saturday, October 5, 2024.
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https://youtu.be/RMzBzt3K3po “Making & Interview” YouTube URL: https://youtu.be/lp71Kw1VArU About TV-CM This TV-CM has an impressive content that depicts families admiring the skin of their loved ones through bath time. This work is a story that depicts the daily life of a family of three, including Aki, played by Yukino Kishii, and Natsuki, the son born to Toshi, played by Yuta Koseki. Throughout the commercial, the key theme is “Thinking about my family’s skin is connected to my happiness,” and the focal point is the expressions on the faces of Mr. Kishii and Mr. Koseki, who feel warm as they are supported by the kindness of Minon and his family. I’m here. Please take a look at the friendly atmosphere and natural smiles of the three. TV-CM story This is the fifth year that Yukino Kishii and Yuta Koseki have appeared in the TV commercial for the “Minon Body Care Series.” The film begins with a bath scene between Mr. Koseki, who plays Toshi, and Natsuki, who plays his son Natsuki. Kishii, who plays Aki, can’t help but smile when she hears the voices of Toshi and Natsuki having a friendly conversation while washing their bodies using “Minon Full Body Shampoo Foam Type.” Toshi watches over Natsuki with warm eyes after taking a bath, and Aki and Natsuki’s conversation as they promise to take a bath the next day spreads a chain of feelings, feelings, and kindness. The final scene where the three interact is filled with the tenderness of a family. Please take a look at the heartwarming story woven by these three people. TV-CM overview Title: “Thinking” edition Cast: Yukino Kishii, Yuta Koseki Broadcast start date: Saturday, October 5, 2024 CM gallery page URL:
https://www.daiichisankyo-hc.co.jp/site_minon-body/cm/ *In addition to the main commercial, a making-of movie will be released on the “Minon Body Care Series” brand site CM Gallery after 9:00 AM on Thursday, October 3rd. Minon Body Care Series “Thinking” Edition (30 seconds) Storyboard
https://prcdn.freetls.fastly.net/release_image/5551/130/5551-130-55286f7885fc60e49e98e754b7688fac-2472×2173.jpg Shooting episode ◇Pay attention to the harmonious interactions that make you feel like a real family This is the fifth year that Kishii and Koseki have appeared in TV commercials. This was the first time a family scene was filmed with child actors. Mr. Kishii and Mr. Koseki couldn’t help but smile at the energetic appearance of Natsuki-kun (hereinafter referred to as “Nakkun”), who plays the role of their son, running around the studio. During the actual
performance, the scene was filled with a peaceful atmosphere as they interacted in harmony, as if they were a real family. Even when the cameras weren’t rolling, it was very impressive to see the three of them communicating and playing together so well in the end. Both Mr. Kishii and Mr. Koseki took on the director’s detailed instructions, such as their gentle expressions and careful attention to the family, and took on the challenge many times. A wonderful heart-warming TV commercial that fully conveys Minon’s gentle image has been completed.
https://prcdn.freetls.fastly.net/release_image/5551/130/5551-130-6dfe9f1662868416c24999d7c0452daa-2795×519.jpg ◇In the making, there are also episodes by Mr. Kishii and Mr. Koseki with their important family and friends Since the theme of this work is “thinking about people close to you,” we asked Mr. Kishii and Mr. Koseki about their experiences with family and friends, and what they have done recently while thinking about someone. Ta. Mr. Koseki told us that the whole family celebrated his father’s 60th birthday. Mr. Kishii told me that his friend’s child gave him a picture book that he liked as a gift. I was very impressed by the kind and happy expressions on the faces of these two people as they talked about their families, friends, and other important people. Interview with Yukino Kishii and Yuta Koseki Q: The keyword in this commercial is “thinking about the other person.” In relation to this, could you tell us about any recent episodes in which the two of you acted while thinking about someone? Mr. Koseki) This year, my father turned 60, and my sister worked hard to prepare a restaurant at the hotel, and I also helped out in various ways, went out to buy presents, etc., and everyone’s feelings for my father were gathered around him. I really felt that this was delivered to me. Mr. Kishii) I met a friend the other day, and her child was only 7 months old, and I wanted to give her something, so I gathered together all the picture books I had loved growing up. But since it’s something I like and remember, the (target) age group is 6 years old and above, but I still think about this and that…so many things. It’s a very mature picture book for a 7-month-old, but wrapping it made me think of the child, or rather, reflect on myself. So, how was it? When I asked my friend about this, he seemed to listen to everything quietly. That made me very happy. I thought it was a good idea to choose a picture book. Q: Please give a message to the viewers. Mr. Kishii) The new commercial for the “Minon Body Care Series” in which we are appearing has been completed. Mr. Koseki) And Toshi and Aki, who we play, had a child. This commercial depicts me taking a bath with my son. Mr. Kishii) I play the role of a mother who watches over these two people warmly. I would be happy if you could feel warm and happy in your casual daily life. Mr. Koseki) Between skin and gentleness, Minon. Mr. Kishii) Please give it a try. Mr. Kishii, Mr. Koseki) thank you. Profile YUKINO KISHII
https://prcdn.freetls.fastly.net/release_image/5551/130/5551-130-9856fac4c181b93a3d5418fed2134b26-2126×2132.jpg Born in 1992. Born in Kanagawa Prefecture. Debuted in 2009. His main appearances include “Grandpa is dead.” ” (2017), the movies “What is Love” (2019), “Keiko Clear Your Eyes” (2022), etc. She won the Best Actress Award at the 46th Japan Academy Awards for Keiko: Clear Your Eyes. In dramas, he has appeared in the drama “Koisenu Futari”, “Farewell Hospital” (NHK), “Pandora’s Fruit” (Nippon Television), and “Sunday Night Goriwa…” (ABC/TV Asahi). The movie “Young Strangers” is scheduled to be released in October. Yuta Koseki
https://prcdn.freetls.fastly.net/release_image/5551/130/5551-130-52d4f9457c49ae2a5a1c18b2bda5f241-1121×1280.jpg Born on June 8, 1995. Born in Tokyo. Started his acting career as a child actor. After that, he has been active in a wide range of dramas, movies, and stage plays. Major appearances in recent years include the dramas “I’ll do it right in the next life,” “My Healing Neighbor Has a Secret,” “Ooku,” “There’s a Limit to Inappropriateness!,” “Wonderful Ya, Sensei!” The musical “Your Lie in April”, the stage play “Joan of Arc”, the musical “Romeo and Juliet”, etc. From October, she has appeared on the TBS Tuesday drama “I Want to Punch That Scum”. Campaign information
https://prcdn.freetls.fastly.net/release_image/5551/130/5551-130-6bad73a98b491d6359417749ba13217e-2365×779.jpg A follow and repost campaign will be held on X (formerly Twitter) where 10,000 people will receive the Minon sample set. Additionally, if you add “#HappyMinon” to your campaign post and repost your own happiness story, your chances of winning will double. The stories of three people who applied using the above method will be illustrated by the popular illustrator Chicchi Mama (@chicchi__mama), and will be introduced in Minon’s digital advertisements and official account at a later date. [Details] Campaign name: #Feel happy gift campaign Application period: October 3, 2024 (Thursday) – October 14, 2024 (Monday) 23:59 Prize: ●Minon sample set: Minon whole body shampoo moist type (trade name: Minon whole body shampoo) 10mL/1 dose, Minon medicated moisturizing bath salts (trade name: Minon bath salts) 40mL/1 dose, Minon whole body moisturizing milk (trade name: DS Milk z) 2.5mL/1 serving All [quasi-drugs] ●Illustration and introduction of happy episodes: We will create illustrations of the episodes and plan to introduce them on Minon’s digital advertisements and official account from early December 2024. The illustration will be made into an original wallpaper for smartphones and will be sent to the winner via direct message. *Contents, delivery methods, and publication methods are subject to change. How to apply: For more information, please visit Minon’s official X account. Minon official X account URL: https://x.com/minon_dshc [Inquiries regarding this campaign] #HappyMinon Present Campaign Secretariat Please contact us by phone: 0120-358-346 or email info@minon-cp.com. Reception hours: 10:00-17:00 (excluding Saturdays, Sundays, and holidays) Opening period: Until Friday, December 27, 2024 *We accept emails 24 hours a day, but it may take some time for us to respond. *We are unable to provide individual support via direct message to Minon’s official account. Please contact us by phone or email above. What is “Minon” MINON was born in 1973 with the desire to eliminate skin problems caused by cosmetic allergies. Even before the term “sensitive skin” became popular, Minon has been committed to being gentle on the skin. Minon’s brand message, “Between skin and gentleness.” embodies the desire to “be a brand that continues to intervene between skin and the feelings of caring for your loved ones,” and is aimed at those who suffer from sensitive skin problems. I have continued to look at the feelings of those close to me who are close to me and who care for me.
https://prcdn.freetls.fastly.net/release_image/5551/130/5551-130-2a5afc1598dd2b4bc635c8164611176c-3900×1850.png The brand name is derived from the three “Non” characters that we have been aiming for since the beginning of development: “Non allergic (cuts allergy-causing substances as much as possible)”, “Non toxic” (hypoallergenic), and “Non alkaline (weakly acidic)”. It has become. We continue to adhere to this philosophy in order to continue to create products that can be used by everyone from babies to the elderly. Brand site URL:
https://www.daiichisankyo-hc.co.jp/site_minon/ Click here for the “-A shout out to skin and gentleness” project that creates a healthy future for everyone’s skin and heart. Project site URL:
https://www.daiichisankyo-hc.co.jp/site_minon/project/hada_yell/top/ Minon Body Care Series Product Introduction
https://prcdn.freetls.fastly.net/release_image/5551/130/5551-130-74ac6cef2d8eea55b6c5013d79a71d26-1685×2700.jpg Minon whole body shampoo foam type (Sales name: Minon Whole Body Shampoo W) [Quasi-drug] Removes dirt with moderate cleaning power that does not strip away too much moisture, leaving skin moist after washing Medicinal prescription to prevent rough skin. Foam type for those who want to wash gently with their palms without rubbing their body Product features: ・Contains vegetable amino acid cleaning ingredients ・For children who have graduated from baby shampoo
https://prcdn.freetls.fastly.net/release_image/5551/130/5551-130-f4ff6ad20acf949632af399a6a33c349-1685×2700.jpg Minon whole body moisturizing milk (Sales name: DS Milk z)
[Quasi-drug] Milk that melts and spreads, perfect for a wide range of dry care Medicinal prescription to prevent rough skin (contains stearyl glycyrrhetinate) Product features: ・Protects the barrier function of sensitive skin with unique formulations including SPL*1 ・Paraben free・Alcohol free *1 Self Protection Lipid (cholesterol: moisturizing) Fragrance-free, color-free, weakly acidic, hypoallergenic formula. Can be used by everyone from babies to the elderly About Daiichi Sankyo Healthcare Co., Ltd. Based on the corporate philosophy of the Daiichi Sankyo Group* of “providing pharmaceuticals that meet diverse medical needs,” Daiichi Sankyo Healthcare provides over-the-counter (OTC) pharmaceutical products that consumers can choose and purchase on their own. We are expanding our business. Currently, we are expanding our business scope beyond OTC medicines to include functional skin care, oral care, and foods, and are working to realize our corporate slogan, “Fit for You: Be your partner in creating a healthy lifestyle.” Masu. Through these businesses, we promote “self-care,” where everyone protects and takes care of their own health, and contribute to the realization of a society where everyone can stay healthy and beautiful. * Daiichi Sankyo Group is engaged in the business of innovative medicines (new drugs), vaccines, and OTC medicines.