[Long-awaited] Miyagi Imoni Soup will be released for winter only from October 3rd! Miyagi vs Yamagata! Imoni battle campaign without humanity will also be held at the same time
Nishiki Foods Co., Ltd. Press release: October 3, 2024 [Long-awaited] Miyagi Imoni Soup will be released for winter only from October 3rd! Miyagi vs Yamagata! An imoni battle campaign without humanity will also be held at the same time. Campaign will be held from October 3rd to October 14th at Nishikiya Kitchen Official X
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Prefecture, Representative Director: Kikuchi) From October 3, 2024 (Thursday), we will be releasing the long-awaited “Miyagi Imo-ni Soup” from our Japanese-style soup series that allows you to enjoy local hotpots from all over Japan for “winter only.” Nishikiya Kitchen’s winter-only Japanese-style soup is a soup with a lot of ingredients, just like a handmade hotpot made for one person, and you can eat it just by heating it up, without the hassle of making a hotpot dish. So far, we have sold 5 types, and including the newly released “Miyagi Imoni Soup”, there are 6 types in total. The five products that were released last year, “Yamagata Potato Soup”, “Hokkaido Ishikari Nabe Soup”, “Hakata Mizutaki Soup”, “Hakata Motsunabe Soup”, and “Hiroshima Oyster Nabe Soup”, will also be available for winter only from October 3rd. Start. “Yamagata Imoni Soup” has been on sale since 2022, but as a company in Miyagi Prefecture, we wanted to add it to the Miyagi Imo-nimo series, and we wanted to use local Miyagi ingredients to create a more Miyagi-like feel. , the long-awaited new release. Furthermore, to commemorate the release of Miyagi Imoni Soup, Nishikiya Kitchen Official Click here for the sales page Click here to post X’s campaign “Miyagi vs Yamagata! Imoni Battle without Humanity” Campaign [New release] “Miyagi Imoni Soup” with lots of ingredients using ingredients from Miyagi Prefecture A rich soup modeled after Miyagi’s sweet potato stew. Miyagi prefecture Japanese pork mochibuta and five kinds of ingredients are simmered in a flavorful miso-flavored soup. We use miso made in Miyagi. [Contents 200g Price 590 yen (tax included)]
https://prcdn.freetls.fastly.net/release_image/79206/110/79206-110-83b7a935a9c9422bfadbb069646f62d7-1200×800.png ■What is Miyagi’s Imoni? It is a local dish from Miyagi Prefecture that is made with ingredients such as taro, pork, radish, and carrots simmered together and seasoned with miso. Imoni is popular not only in Miyagi Prefecture but also in the Tohoku region, and the ingredients and seasoning vary depending on the region. In Miyagi, from September to October, imo-ni parties are held on riverbanks. It is held as an event at schools, workplaces, and local communities to deepen friendships, and has become an autumn tradition.
https://prcdn.freetls.fastly.net/release_image/79206/110/79206-110-f40dd24661529962c4f728c52ac76230-1296×864.jpg Imoni party image ■Using ingredients from Miyagi Prefecture ・Miyagi prefecture Japanese pork mochibuta Mochibuta, a Japanese pork that has been raised in a special environment, has little odor typical of pork, and is characterized by sweet fat and finely textured, soft meat. By using it in boiled potatoes, the flavor of Japanese pork mochibuta melts into the soup, giving it a rich and rich flavor. ・Miso made in Miyagi We use miso made from soybeans (Miyagi Shirome) and rice from Miyagi Prefecture. Miso, which has a rich and mellow taste, brings out the deliciousness of Miyagi’s sweet potato soup. ■Soup with lots of ingredients It takes advantage of the characteristics of Miyagi’s potato stew, in which ingredients such as pork and taro are simmered in a miso-flavored soup, and combines ingredients that are as satisfying as a handmade hotpot. The more ingredients there are, the more the flavor of the pork and vegetables will blend into the soup, giving it a deeper flavor. Ingredients: radish, carrot, taro, pork, burdock, braised shimeji mushrooms ■Soup based on kelp and bonito stock In order to give the soup a strong and umami flavor, we use kelp and bonito stock as the base. The simple formulation brings out the deliciousness of ingredients such as pork and the flavor of miso. [Winter only] What is Japanese-style soup where you can enjoy local hotpot?
https://prcdn.freetls.fastly.net/release_image/79206/110/79206-110-03df78f9c696f96ecd4f68f6c9baed35-1560×998.jpg Winter limited hot pot soup series Hot pot dishes that warm your cold body are perfect for dining during the cold season. If you try to make hot pot dishes yourself, it will take a lot of time to prepare the soup stock and gather the ingredients. Nishikiya Kitchen’s [Winter Limited] Japanese-style soup is a soup with a lot of ingredients, as if it were handmade in a hot pot with plenty of ingredients for one person. It is also a great gift for people who want to easily enjoy local hotpots from all over Japan, and for family and friends who live alone away from their hometown.
“Miyagi vs Yamagata! Imoni Battle without Humanity” campaign will be held at Nishikiya Kitchen Official X!
https://prcdn.freetls.fastly.net/release_image/79206/110/79206-110-e2050e2c1aaaea53751601f9451eb4e7-2000×2667.png To commemorate the release of Miyagi Imoni Soup, we will be holding a “Miyagi vs Yamagata! Imoni Battle Without Honor” on X where you can win a set of Imoni tastings. Imoni is a local autumn dish that is representative of Tohoku, but the ingredients and seasoning vary depending on the region. Nishikiya Kitchen also sells two types of imo-ni: “Miyagi imo-ni soup,” which is modeled after Miyagi’s imo-ni, and “Yamagata imo-ni soup,” which is modeled after Yamagata’s imo-ni. Imoni in Miyagi is generally made with pork in a miso-based soup, and various vegetables such as taro, konnyaku, burdock, carrots, and daikon radish are added to the soup, while imoni in Yamagata is generally made with pork in a miso-based soup. It is said that toppings such as taro, konnyaku, and green onions are often added to the beef and soy sauce-based soup. *It may vary depending on the region even within the same prefecture. Therefore, we are holding a campaign where you can tell us about your love for imoni from each region, including whether you like imoni from Miyagi or Yamagata, and which imoni you would like to eat! We would love to hear about your love for imoni. ・Follow Nishikiya Kitchen Official X (@nishikiya) ・ Applicable post Quote and repost with the words “#imoni battle without humanity” and either “#Miyagi imoni” or “#Yamagata imoni” Please vote by writing in the quote whether you like Miyagi Imoni or Yamagata Imoni, and which one you would like to eat. From those who meet the conditions, 10 people will be selected by lottery to receive the “Nishikiya Kitchen Imoni Tasting Comparison Set” where you can enjoy both Miyagi Imoni Soup and Yamagata Imoni Soup. Thursday, October 3, 2024 – Monday, October 14, 2024, 23:59
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About NISHIKIYA KITCHEN ■What is NISHIKIYA KITCHEN Based on the concept of “making the world’s cuisine ‘easy,”’ we are a specialty brand that offers approximately 120 types of retort food, including curry, soup, and pasta sauce. We are particular about ingredients, such as water and salt, and carefully select ingredients that match the dish to create flavors that bring out the natural flavors of the ingredients. In addition to selling at 5 directly managed stores in Tokyo and Miyagi Prefecture and the official online shop, we have also opened pop-up shops at Shibuya Scramble Square and NEWoMan Shinjuku. The predecessor brand, “Nishikiya,” was born in 2011. Approximately 10 years after the brand’s launch, as life has changed dramatically, we have reconsidered the brand’s mission and created “Nishiki” in 2021, with the hope of becoming a presence similar to your kitchen. ‘Ya’ was reborn as ‘NISHIKIYA KITCHEN’. We deliver the food that we have taken the time and effort to prepare for you in small pots called retort packs. I hope that the burden of cooking will become lighter and you will have more precious time.
https://prcdn.freetls.fastly.net/release_image/79206/110/79206-110-7c598b9ad4e675b3c01df9f0fa41632a-3900×2592.jpg Some of Nishikiya Kitchen’s products
https://prcdn.freetls.fastly.net/release_image/79206/110/79206-110-80fcbd2e136b2ad81a773a892d970840-1200×800.jpg Approximately 120 types of retort food are lined up in the store (Sendai Parco store) NISHIKIYA KITCHEN has been featured in numerous media outlets. (Partial excerpt) ・TV Tokyo “Cambrian Palace” ・MBS/TBS series “Tokoro-san Delivery Mono!” ” ・TBS “Sakurai/Ariyoshi THE Night Party” ・Winner of 2nd prize in MBS/TBS’s “Saturday Plus” “Just try it ranking (pork curry category)” ■Nishiki Foods Company Profile Image
URL: https://prcdn.freetls.fastly.net/release_image/79206/110/79206-110-7d7f63d902994c0b0cbce31cfbced654-2500×1667.jpg Company name: Nishiki Foods Co., Ltd. Head office location: 265-1 Shinsekimugi, Shimonogo, Iwanuma City, Miyagi Prefecture
Representative Director: Hiroshi Kikuchi Established: March 1952 Capital: 30 million Homepage: https://www.nishiki-shokuhin.jp/ Online shop: https://nishikiya-shop.com X ： https://x.com/nishikiya Instagram ： https://www.instagram.com/nishikiyakitchen_official/ SHOP LIST ： https://nishikiya-shop.com/shop/list What is Nishiki Foods, a manufacturer specializing in retort food? [Nishikiya Kitchen] https://img.youtube.com/vi/vgCdXU0gUng/sddefault.jpg
https://www.youtube.com/watch?v=vgCdXU0gUng ■Contact information for inquiries from customers regarding this content NISHIKIYA KITCHEN mail order department TEL: 0120-19-2498 (Weekdays 10:00-17:00)