[Marketing Research Services Co., Ltd.] Which famous person comes to mind when you think of colors such as beige or pink? ｜Questionnaire about celebrity image colors
Marketing Research Service Co., Ltd. Press release: October 3, 2024 Which famous person comes to mind when you think of colors such as beige and pink? ｜Survey on celebrity image colors
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“questionnaire survey on the image color of celebrities” and published it on the marketing information media “digmar” (https://digmar.jp). /) We have published the survey results. For details on the survey results, please see “digmar”. View details What do you think of when you hear the word color? For example, when you think of a red carbonated drink, you think of Coca-Cola, or when you think of a blue convenience store, you think of Lawson.There are products (brands) that come to mind based on color. In addition, not only products and services, but also people such as celebrities and athletes may be associated with specific colors. Therefore, this time we conducted an open-ended questionnaire to find out what kind of celebrities (celebrities, athletes, etc.) people associate with color. I think there are many celebrities who always wear the same color and are recognized as “this person when you think of this color.” [Survey overview] Research method: Internet research Survey target: Men and women aged 20 to 59 (Internet monitor) Survey period: August 23rd to August 28th, 2024 Number of valid responses: 404 people (equal distribution of gender and age) Research entity: Our company (Marketing Research Service Co., Ltd.) Speaking of celebrities that come to mind with the color beige Question: For each color below, please answer the names of famous people (celebrities, athletes, etc.) that come to mind (please enter up to 3 names for each) *Similar questions below
https://prcdn.freetls.fastly.net/release_image/55750/12/55750-12-bd83f5172db64c19c70b8512d2b22760-960×720.jpg 1st place in beige was Shingo Murakami of SUPER EIGHT with 4 votes. Beige has fewer votes compared to the other five colors, and it seems that people are not associating the color with others. There was a tie for second place, with 19 people including Matsuko Deluxe and Tamori. When you think of famous people who come to mind with the color pink
https://prcdn.freetls.fastly.net/release_image/55750/12/55750-12-5b90010681c703bf203074c6166d780b-960×720.jpg First place in pink went to Pae and Pako Hayashiya. The number of votes obtained was 112, which was the highest result among the six colors. It also ranks high in individual votes, indicating that it has a very strong pink image. Second place went to Audrey Kasuga with 17 votes, and third place went to Momoiro Clover Z with 10 votes. Speaking of famous people who come to mind with the color red Image
URL: https://prcdn.freetls.fastly.net/release_image/55750/12/55750-12-089db5ab68d529a8ce8a9fdb43315b1b-960×720.jpg The first place in red was Kazureza with 80 votes. He always wears red clothing, which seems to be widely recognized as his trademark. Second place went to Shohei Otani, and third place was tied for Shuzo Matsuoka and Kanako Momota of Tomimoiro Clover Z. Speaking of famous people who come to mind with the color blue
https://prcdn.freetls.fastly.net/release_image/55750/12/55750-12-9e612203a7713a2f7ae6da8bdf502f60-960×720.jpg First place in blue was Shohei Otani. It is thought that the uniform color of the Los Angeles Dodgers, which he currently belongs to, has a strong image of blue. 2nd place went to Arashi’s Satoshi Ohno, and 3rd place went to Japan National Soccer Team. Speaking of famous people who come to mind with the color yellow
https://prcdn.freetls.fastly.net/release_image/55750/12/55750-12-9da08ad12d83f228ceb7901482075be6-960×720.jpg The first place in yellow was Mr. Dandy Sakano, who is famous for “Gets!”. The yellow suit he always wears seems to be his trademark. 2nd place went to Akihiro Miwa with 11 votes, and 3rd place went to Arashi’s Kazunari Ninomiya with 9 votes. Also, in this survey, we asked about “celebrity,” but the “Hanshin Tigers” team came in 4th place, which proves that the team color is that strong. Speaking of celebrities who come to mind with the color green
https://prcdn.freetls.fastly.net/release_image/55750/12/55750-12-862ed7a59aaa7dfddcdacde789a35bfd-960×720.jpg The first place green winner with 20 votes was Tokyo Governor Yuriko Koike. Next, Arashi’s Masaki Aiba came in 2nd place with 11 votes, and Gachapin came in 3rd place with 7 votes. All members of Arashi who had the corresponding color in the survey were ranked. In addition to the 3rd place gachapin, the name of Mook was also listed in red, and there were several characters in other colors as well. Summary The first place winners for all six colors were people who regularly wear those colors. Other common features among the ranked people include idols whose member colors are the same, and athletes whose team uniforms they belong to. Also, people whose names have a color in them, such as Hidekazu Akai and Midori Satsuki, were also mentioned. Looking at each color, beige has not received as many votes as primary colors such as red, blue, and yellow, but colors that do not yet have a strong fixed image may be suitable for becoming a trademark in the future. I don’t know. ●What is marketing information media “digmar”
https://prcdn.freetls.fastly.net/release_image/55750/12/55750-12-716be460f3dd0f35aced87b5b1187e2b-858×230.jpg Marketing information media “digmar” “digmar” is a marketing information media created by a marketing research company. With the theme of “Bringing Marketing Closer to You,” we deliver a wide range of marketing-related information, including know-how related to market research and research, independent research reports, and trend information. We provide a lot of useful content that is easy to read and useful not only for those involved in marketing, but also for those who are not, so please take a look. https://digmar.jp/ ●About Marketing Research Service Co., Ltd. Marketing Research Services Co., Ltd. supports the business and marketing of various companies such as manufacturers, with the philosophy of “a group of excellent researchers and supporting professionals who can respond to any marketing issue of our clients.” We are a “comprehensive marketing research” company. We work with our clients from the stages of sorting out issues and constructing hypotheses, and provide marketing research that ensures that the information obtained will lead to the next action. Company profile Company name: Marketing Research Service Co., Ltd. Business content: Marketing research business Address: Nissei Otsuka Ekimae Building, 2-45-8 Minami-Otsuka, Toshima-ku, Tokyo Representative: Eriko Iwakawa Corporate site: https://www.mrs.co.jp/
