[Japan L’Oréal Co., Ltd.] [Event held from October 4th (Friday) to October 7th (Monday)] Creative makeup brand “3CE” from Seoul, next-generation beauty icon “3CE ICONS” will be attending the pop-up event ! Japan L’Oreal Co., Ltd. Press release: October 3, 2024 [Event held from October 4th (Friday) to October 7th (Monday)] Creative makeup brand “3CE” from Seoul, next-generation beauty icon “3CE ICONS” will be attending the pop-up event! “3CE PINK SPACE HOTEL” trial session report L’Oréal Japan Co., Ltd. has renewed the brand image of 3CE, a creative makeup brand from Seoul that is popular around the world as the “No.1 Korean Make-up Brand in the World”*, and will be releasing it on September 14, 2024 ( Nationwide rollout begins on Saturday. To commemorate its re-arrival in Japan, a pop-up event “3CE PINK SPACE HOTEL” @ Omotesando seeen will be held for a limited time from October 4th (Friday) to October 7th (Monday) where you can experience the reborn “3CE” worldview. In preparation for this, we held a preliminary trial session on October 2nd (Wednesday).

■New “3CE ICONS” appointed! The evolving worldview of 3CE, embodied by four unique individuals 3CE is pleased to welcome four unique individuals who are attracting attention as next-generation beauty icons as “3CE ICONS.” They are active in various fields and have garnered overwhelming support from their peers for their sophisticated style. Also known as a beauty lover, she attracts many fans with her sophisticated makeup techniques and high-class lifestyle. 3CE offers advanced beauty to women of all generations, including those in their 20s and 30s who seek sophisticated, trendy makeup. The four people selected this time will embody the worldview of the 3CE brand and communicate its appeal as icons. Please look forward to the new beauty stories of 3CE that they will express. 3CE ICONS ●Nana Tanikawa
https://www.instagram.com/pechi.130/ 3CE has landed again! It’s so cute, so I hope I can convey its charm to you. You can enjoy a new view of the world of 3CE at the pop-up event, so be sure to go! Image
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New Take Eyeshadow Palette: Motion Frame/Drop Glow Gel: Weekender

New Take Eyeshadow Palette: Motion Frame/Drop Glow Gel: Weekender ●Momoka
https://www.instagram.com/moo_mo_k/ I’m very happy to be able to be involved in this way with a brand that I’ve always loved! As ICONS, we will do our best to let more people know about the appeal of the re-launched 3CE!

New Take Eyeshadow Palette: Motion Frame/Drop Glow Gel: Weekender

New Take Eyeshadow Palette: Motion Frame/Drop Glow Gel: Weekender ●Tsuki Yamamoto
https://www.instagram.com/ohana_runa/ I’ve loved 3CE since I was in high school and used it often for clothes and cosmetics, so I’m happy that ICONS chose it this time! I will do my best to spread the charm of 3CE from now on!

New Take Eyeshadow Palette: Pink Journey/Drop Glow Gel: My Essential

New Take Eyeshadow Palette: Pink Journey/Drop Glow Gel: My Essential ●Miyu Yoshii
https://www.instagram.com/miyu_yoshii32/ I’ve been using it ever since I was a student, so I was really happy when I heard about it! And I am very honored to be able to be involved in the newly reborn 3CE. It’s a cosmetics brand that is loved by people of all generations, so we hope to work with everyone to make it even more popular.

New Take Eyeshadow Palette: Pink Journey/Drop Glow Gel: Weekender

New Take Eyeshadow Palette: Pink Journey/Drop Glow Gel: Weekender ■ Have a special experience just for you at “3CE PINK SPACE HOTEL” At the event, the worldview of the flagship store “3CE PINK SPACE HOTEL”, which reopened in Myeongdong, South Korea in April 2024 and has become a hot topic with its futuristic fashion and makeup worldview, will be unveiled in October 2024. It will be reproduced for a limited time from the 4th (Friday) to October 7th (Monday). With the theme of “Traveling through the world of color born from the runway,” we will welcome you with carefully selected content and designs that will allow you to discover the sophisticated charm of 3CE. Please experience a special trip just for you. When you step inside, you feel like you are in outer space. The 1st floor is a special space where you can experience the world of 3CE, with decorations reminiscent of twinkling stars and futuristic photo spots.

The main floor of B1F is a space where you can find your own 3CE items as you descend the sparkling stairs. Why not find the perfect color for yourself at the touch-up corner, which has a wide variety of items? We also have a gacha gacha where you can win special items that can only be obtained here! Please enjoy to your heart’s content the charm of 3CE that can only be found here.

■Limited to “3CE PINK SPACE HOTEL”! Special event information We will prepare a special gacha for those who post on SNS (Instagram or X) with “#3CEJAPAN” and “#3CE Pink Space Hotel” on the B1F floor! A chance to win gorgeous prizes such as 3CE official character “THREECY” stickers, smartphone rings, and actual 3CE items! I look forward to seeing what comes out!

Special benefits for those who purchase a product at a variety store/pop-up store/EC site and bring the “New Take Eye Shadow Palette” or “Drop Glow Gel” with you! At “3CE PINK SPACE HOTEL”, you can experience one-of-a-kind original customization for free. *There will be no product sales at this event. Customers who wish to customize the product should purchase the applicable product at a nearby store or online store before visiting the venue.

All attendees will receive a color chip of their choice from a wide variety of colors from the New Take Eyeshadow Palette or Drop Glow Gel. Find your favorite color!

Pop-up event overview Event name: “3CE PINK SPACE HOTEL” Period: October 4th (Friday) to October 7th (Monday) Business hours: 11:00-19:00 *October 7th only 11:00-18:30 (last entry at 18:00) Location: seeen (4-13-12 Jingumae, Shibuya-ku, Tokyo 150-0001) Check out the official Instagram (@3ce_official_jp) for pop-up event details! *Information related to the event may change without notice. *There will be no product sales at this event. ▮New take eyeshadow palette

New take eyeshadow palette All 4 colors, 4,490 yen each (excluding tax, manufacturer’s suggested retail price) Now on sale at
Plaza/Loft/@Cosme/Qoo10/Amazon/Rakuten/@Cosme Shopping/ZOZOTOWN #First-class glitter, its sparkle remains in your memory 3CE’s popular product “New Take Eyeshadow Palette” is packed with 12 colors in one palette. With high brightness, delicate shimmering glitter that looks like stardust, and elegant color, you can achieve moist and glossy eyes. Enhances sophisticated beauty. It also has a silky, moist powder that spreads smoothly and adheres closely to the skin. This is a palette that is easy to use. Each color is comprised of basic colors that are easy to use on a daily basis, accent colors, and lame colors that give off a luxurious shine, allowing you to enjoy a variety of expressions. ▮Drop glow gel

Drop glow gel All 10 colors, 1,990 yen each (excluding tax,
manufacturer’s suggested retail price) Now on sale at
Plaza/Loft/@Cosme/Qoo10/Amazon/Rakuten/@Cosme Shopping/ZOZOTOWN A new sensation! Thickening gel gives you plump and glossy lips, yet it’s so light and bouncy A new product is now available in 10 colors that will give you the trendy plump, voluminous, glossy lips. The thick gel overlaps to create thick, plump and glossy lips. However, it’s so light that you forget you’re wearing it. It is not sticky and has a bouncy texture. Furthermore, it contains moisturizing ingredients that lock in moisture and care for your lips*¹. Keeps your lips moisturized for a long time*² Creates plump lips. About 3CE In 2018, 3CE is a Korean makeup brand that became part of the L’Oreal Group. Born from STYLENANDA, Korea’s first D2C fashion brand, we offer a wide range of products with reliable quality, delicate color variations, and a variety of textures that will help you achieve trendy makeup looks. In September 2024, we will renew our brand image and re-enter Japan. As a premium brand that is more sophisticated than ever, we pursue items that bring out the charm of the wearer to the fullest with delicate colors and unprecedented textures. Utilizing its DNA as a fashion brand, as a creative makeup brand, it expresses seasonal fashion trends through makeup and creates color trends in Asia. 3CE will continue to disseminate the worldview of a sophisticated brand to a wider range of women, who are striving for ever-evolving beauty. ◆Official Instagram:
https://www.instagram.com/3ce_official_jp/ ◆Official X:
https://x.com/3ce_official_jp [Customer inquiries] Customer consultation office: 03-4333-8919 Reception hours: Monday to Saturday 9:00 to 18:00 Closed on Sundays and public holidays