Solve your femme care problems! LAUGHBASE and 24karat launch “migu-chan” online community to support women in solving their unique problems
24karat Co., Ltd. Press release: October 4, 2024 Solve your femme care problems! LAUGHBASE and 24karat launch the “migu-chan” online community to help solve problems specific to women.
https://prcdn.freetls.fastly.net/release_image/85097/16/85097-16-abe99dbea63c889f8f4ab2fd2d8d839a-1200×628.png
https://prcdn.freetls.fastly.net/release_image/85097/16/85097-16-8ed3a26743028c860a62095258ee8a65-1851×1003.png https://www.yano.co.jp/press-release/show/press_id/3375 Expansion of femcare market: As women’s participation in society becomes more widespread, health issues unique to women, which had previously been poorly recognized, are becoming recognized as social issues. The femtech market is growing.
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Insufficient support system On the other hand, the health issues unique to women cannot be resolved anymore, and more than half of women deal with them through self-care, and it is difficult to say that they receive sufficient understanding and support from those around them.
■migu-chan community overview Under these circumstances, LAUGHBASE, which produces and sells products for women, mainly cosmetics, has launched a femme care community with the company’s character migu-chan as an icon on the 24kZAP app provided by 24karat. The miguchan community mainly consists of three stages of experience, and provides an environment where users can share information and consult in a natural and safe manner. ・1st step: We will introduce reliable content in various forms, mainly migu-chan’s blog information, and help users deepen their femme care knowledge. ・Second step: Users who come into contact with content such as videos or articles that are related to their immediate concerns can gradually become proactively involved in the form of likes and comments. ・3rd step: Users can gain status by frequently engaging with the community, proving the knowledge they have gained through past activities, and participating in real seminars. This bulletin board is only open to users of a certain status, so you can discuss your deepest concerns with peace of mind.
https://prcdn.freetls.fastly.net/release_image/85097/16/85097-16-9dbec3be4d153e2e9bbcde123e785222-2475×1301.png *Information dissemination and response to comments at each step will be based on expert advice and in compliance with relevant laws and regulations. *The image is for illustrative purposes only. Actual content may differ.
https://prcdn.freetls.fastly.net/release_image/85097/16/85097-16-d9f3c6ed04adf4134e602cfb92083e7b-2580×2617.png By using the tokens you earn through community activities, you can exchange them for femcare-related products such as LAUGHBASE, or receive invitations to special offline seminars.
■Future developments In the future, we will collaborate with major drug stores and introduce the community through e-commerce and physical store shelves to promote use by a wide range of users. We aim to function as a community that connects people’s interest in femcare products and actual purchases. Additionally, as migu-chan’s appeal as a character expands, we will develop it as an IP business in the future, renting out and selling content and the character itself. We are also looking for companies and projects to partner with us to address the major social issue of femcare. If you think we can collaborate on something, please contact us. ■What is 24kZAP 24kZAP is a wallet app with a community experience where you can accumulate your activity history as tokens and NFTs while enjoying various content related to your favorite brands. Google play:
https://play.google.com/store/apps/details?id=io.zap_24k App store: https://apps.apple.com/jp/app/zap-24k/id1581632520 ■Company profile 24karat Company name: 24karat Co., Ltd.
Representative: Representative Director Maki Ogawa, Seth Ruan Site: https://www.24karat.io/ Address: Work Court Shoto, 1-28-2 Shoto, Shibuya-ku, Tokyo Business content: Development and operation of a loyalty marketing platform using Web3. Contact:
how.can.we.help@24karat.io LAUGHBASE Company name: LAUGHBASE Co., Ltd. Representative: Representative Director Kyoko Ichikawa Site: IG https://www.instagram.com/migu_femcare_official/ ：BLOG
https://migu.laughbase.co.jp/ :CP https://inc.laughbase.co.jp/