[LAUGHBASE Co., Ltd.] Solve your femcare problems! LAUGHBASE and 24karat launch “migu-chan” online community to support women in solving their unique problems
LAUGHBASE Co., Ltd. Press release: October 4, 2024 Solve your femme care problems! LAUGHBASE and 24karat launch the “migu-chan” online community to help solve problems specific to women. LAUGHBASE×24karat supports women’s health with the “migu-chan” online community Image
URL: https://prcdn.freetls.fastly.net/release_image/135105/7/135105-7-e32bbdacf7c34747f914c9880e04dc59-624×327.png
participation in society becomes more serious, health issues unique to women, which had been poorly recognized until now, are becoming recognized as social issues, and products and products that support solving these issues are becoming more and more popular. Services are growing as a femcare/femtech market. ・Insufficient support system from those around them: On the other hand, more than half of women deal with health issues unique to women through self-care, even though they do not receive sufficient understanding and support from those around them. There is a difficult reality. Reference material :
https://www.yano.co.jp/press-release/show/press_id/3375 :
miguchan community overview Under these circumstances, LAUGHBASE, which is accelerating femcare initiatives with the theme of “connecting” from a health management perspective, has launched a femcare community with its own character migu-chan as an icon on the 24kZAP app provided by 24karat. The miguchan community mainly consists of three stages of experience, and provides an environment where users can share information and consult in a natural and safe manner. ・1st step: We will introduce reliable content in various forms, mainly migu-chan’s blog information, and help users deepen their femme care knowledge. ・Second step: Users who come into contact with content such as videos or articles that are related to their immediate concerns can gradually become proactively involved in the form of likes and comments. ・3rd step: Users can gain status by frequently engaging with the community, proving the knowledge they have gained through past activities, and participating in real seminars. This bulletin board is only open to users of a certain status, so you can discuss your deepest concerns with peace of mind.
https://prcdn.freetls.fastly.net/release_image/135105/7/135105-7-80a1bb508029d32bdc360418c3a54e15-624×328.png *Information dissemination and response to comments at each step will be based on expert advice and in compliance with relevant laws and regulations. *The image is for illustrative purposes only. Actual content may differ. Future developments In the future, we will collaborate with major drug stores and introduce communities through e-commerce and physical stores to encourage use by a wide range of users. We aim to function as a community that connects people’s interest in femcare products and actual purchases. Additionally, as migu-chan’s appeal as a character expands, we will develop it as an IP business in the future, renting out and selling content and the character itself. ■What is 24kZAP 24kZAP is a wallet app with a community experience where you can accumulate your activity history as tokens and NFTs while enjoying various content related to your favorite brands. Google play:
https://play.google.com/store/apps/details?id=io.zap_24k App store: https://apps.apple.com/jp/app/zap-24k/id1581632520 Company profile ■ LAUGHBASE Company name: LAUGHBASE Co., Ltd. Representative:
Representative Director Kyoko Ichikawa Site: IG
https://www.instagram.com/migu_femcare_official/ :BLOG
https://migu.laughbase.co.jp/ :CP https://inc.laughbase.co.jp/ Business content: Content production and distribution, EC operation, cosmetics planning and manufacturing, femme care consulting Contact: customer@laughbase.co.jp ■ 24karat Co., Ltd. Company name: 24karat Co., Ltd. Representative: Representative Director Maki Ogawa, Seth Ruan Site: https://www.24karat.io/ Address: Work Court Shoto, 1-28-2 Shoto, Shibuya-ku, Tokyo Business content: Development and operation of a loyalty marketing platform using Web3. Contact:
how.can.we.help@24karat.io (Person in charge: Hajime Izu)