[tu-hacci] [Approximately 20,000 people visited the store in 5 days] There was a long line for the first lingerie release! Inner fashion brand tu-hacci’s POPUP SHOP event report
WaterAir Co., Ltd. Press release: October 4, 2024 [Approximately 20,000 people visited the store in 5 days] There was a long line for the first lingerie release! Inner fashion brand tu-hacci’s POPUP SHOP event report Tu-hacci’s first POPUP SHOP that offers lingerie. We would like to share with you the details of the 5-day event, which received a bigger response than we could have imagined.
https://prcdn.freetls.fastly.net/release_image/68630/124/68630-124-a1663ca9f795cff0f8adeabd9de6cfd3-1140×640.jpg
https://prcdn.freetls.fastly.net/release_image/68630/124/68630-124-de1962fa48bfde7afc27214822a01586-1140×640.jpg Based on a staff member’s experience that “It’s hard to enter an underwear store because you’re worried about being seen,” the store has designed the fixtures to be higher, making it easier to enter the store without worrying about being seen. The interior of the store, with its eye-catching gold and dull pink colors, has been so well-received that some customers can’t help but take photos inside the store, saying, “It’s so cute!” We also offer fittings and size consultations in response to customer feedback!
https://prcdn.freetls.fastly.net/release_image/68630/124/68630-124-329f6cc18cd664c7a8ba233785f08359-1140×640.jpg Since we usually only sell our products online, we have received many feedback from people saying, “I’ve been interested in this product, but I can’t muster the courage to buy it online.I’d like to try it on.” This was our first attempt at a bra fitting, which is something we don’t usually get to experience, and it was a huge success, with a three-hour waiting line stretching outside the store.
https://prcdn.freetls.fastly.net/release_image/68630/124/68630-124-02ebc967ef4c4ab8c0b8ca78c0fe53ed-1140×640.jpg We have received happy comments from customers who have actually been fitted, such as “I found a bra that fits me!” and “I felt at ease because I was able to consult with them about the size!” There was also a scene that brought a smile to the staff’s faces. Lots of events
https://prcdn.freetls.fastly.net/release_image/68630/124/68630-124-f7dff12d43d9a65007ef8b6448ea893c-1140×640.jpg We have prepared a number of events and novelties to commemorate the first lingerie POPUP SHOP. ■Event 1.Personal color diagnosis event We invited image consultant Juri Watanabe to hold an event where you could diagnose your personal color at the store. The first round of reservations was sold out within two minutes of opening. Due to popular demand, the second registration was added and sold out in less than a day, making it a very popular event. 2. Free counseling event by development staff We planned this event with the hope that it would be an opportunity to solve problems that are difficult to discuss on a daily basis, such as concerns about your bust and how to choose a size. Reservations were quickly sold out, and we conducted counseling to listen to the concerns of customers who visited the store, and to explain the differences in the wearability of each series and the behind-the-scenes stories behind product development. The most popular item is the pre-released wireless bra and shorts
https://prcdn.freetls.fastly.net/release_image/68630/124/68630-124-dfa5610b095dd40d1cc864d1be5146b5-1140×640.jpg The “wireless armpit high cleavage bra” is so popular that it was temporarily out of stock online. At this POPUP SHOP, the new color “Sage Green/Navy” was released in advance, and the booth attracted a lot of customers. Product Name: Leene Serenity Wireless Bra & Shorts Price: ¥4,380～ Color: All 5 colors Size range: A70 to G75 Details: https://bit.ly/4dqwCvG
https://prcdn.freetls.fastly.net/release_image/68630/124/68630-124-9c9a31bd6b15067a2f647c85e1792080-1140×640.jpg The “Heel Care Socks,” which were also released in advance and can keep your heels moisturized just by putting them on, are being presented as novelty items in limited quantities in the hope that customers will be able to try them out as soon as possible. It was so popular that the number of people who purchased it continued even after the scheduled number of tickets had run out. Product name: Heel care socks single item/2 pair set/3 pair set Price: ¥1,980～ Color: All 3 colors Size range: F Details: https://bit.ly/3Y3oBIn tu-hacci POPUP SHOP was even more crowded than the past events held in Nagoya and Ikebukuro. We will continue to work hard to deliver tu-hacci products to even more customers. About tu-hacci
https://prcdn.freetls.fastly.net/release_image/68630/124/68630-124-2e53b92b4b20d31c556066881b396a4f-800×960.jpg Brand concept Enrich your life. We offer items that enrich women’s lifestyles under the theme that “underwear is also a part of fashion.” tu-hacci is an inner fashion brand that boosts your freedom and confidence. We deliver designs that help you live beautifully in your own way with reliable quality. [Official] tu-hacci official site https://www.tu-hacci.co.jp/ [Official SNS] LINE：@tu_hacci Instagram: @tu_hacci X (old Twitter): @tu_hacci tiktok: @tu_hacci_official Threads: @tu_hacci [Company Profile] Water Air Co., Ltd. (
https://waterair.jp/ ) Head Office: 3-24-19 Misashino-cho, Nishi-ku, Hiroshima City, Hiroshima Prefecture Business details: Sales of ladies’ inner wear, room wear, etc.