[Press Release] Heidi Klum and Supersocial unveil fashion virtual space “Modelverse”, runway comes to Roblox
Roblox Corporation Press release: October 4, 2024 Heidi Klum and Supersocial unveil fashion virtual space ‘Modelverse’, runway comes to Roblox ~Providing a community-first virtual space to digitally reimagine fashion culture through millions of virtual wearable items~
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Supersocial announced on October 3 (US time) the launch of Modelverse, a virtual space that provides a new fashion experience on Roblox. Created on Roblox to be a “new fashion experience that opens the door to digital self-expression like never before,” users will be able to see Heidi’s famous Halloween party, a special awards ceremony, Receive a special invitation to model at virtual events inspired by real events that attract attention around the world, such as high-end fashion events. From there, they style their avatars and compete in a virtual fashion show judged by Heidi and members of the global Roblox community. Image materials for the media are available at
;color:#666;word-break:break-all;” target=”_blank” rel=”nofollow ugc noopener”> Here Heidi Klum said: “After watching my daughter Lou find joy in creatively expressing herself through avatars while playing Roblox, I poured my passion for fashion into a virtual space where people from all over the world gather and connect,” says Modelverse. When building this space, I wanted to give players a place to break out of the box, allowing them to play as their existing Roblox avatars. , you can design a new avatar that’s uniquely yours. Or you can create an unconventional character like a hot dog or a worm to walk the runway.”
https://prcdn.freetls.fastly.net/release_image/136913/4/136913-4-1cc5375f02976fd80150f6afbdba0eab-720×405.jpg Heidi’s fishing bait (earthworm) costume for Halloween 2022 is also available According to data, 56% of Roblox Gen Z users of respondents say that customizing their avatar’s appearance is more important than customizing their actual appearance. Building a virtual space on Roblox that attracts both new and existing users with top brands in beauty, fashion, and other fields is a testament to Supersocial’s ability to translate trend analysis into the creation of captivating virtual spaces. is supported by Targeted at Roblox’s massive audience of 79.5 million daily active users, Modelverse allows users to create unique styles by leveraging marketplace items and items they already own. You can. Roblox has a vision of introducing a product and service sales system on its platform in the future, and virtual spaces such as “Modelverse” will evolve virtual fashion and eventually transform virtual items and wearables into real-life products. We are building a foundation to bring to the world. Jon Raz-Fridman, CEO and Founder of Supersocial, said: “We’re excited to collaborate with Heidi Klum, a powerhouse in the fashion industry, to create an all-new virtual space in Metaverse where users can express their authentic selves. By combining functionality with Heidi’s fashion and beauty knowledge, we were able to provide a space that aligns with the trends of people seeking new ways to express their creativity in the virtual world.” Winnie Burke, Head of Fashion & Retail Partnerships at Roblox, said: “Our global Roblox community plays an important role in shaping today’s digital culture, style, and fashion, and we are committed to continuing to provide our users with the space and opportunity to express themselves. We look forward to seeing Heidi use her experience to bring a new vision to Roblox and further enhance the creativity and expression of Roblox users.” “Modelverse” is currently available on Roblox. To experience the virtual runway, visit Here You can access it from here. For the latest information on future developments and items scheduled to be released, please visit Modelverse Discord server Available from. About Heidi Klum Supermodel, producer, and Emmy Award-winning television personality Heidi Klum is one of the most iconic fashion icons of the past 25 years. She has appeared on the covers of major fashion magazines such as “VOGUE”, “ELLE”, and “Marie Claire”, and has become widely known as a Sports Illustrated cover model and a Victoria’s Secret Angel. Project Runway, on which she served as host, co-creator and executive producer, has been nominated for an Emmy Award for Best Reality Competition Program for 16 consecutive seasons, with 14 consecutive nominations, the second most in the category’s history. It was done. He is also a judge on NBC’s hit show “America’s Got Talent,” and the host and executive producer of Germany’s hit “Germany’s Next Top Model,” which ran for 19 seasons. Her influence extends beyond television and fashion, as she helps raise awareness and funds for organizations such as UNICEF, Children’s Hospital Los Angeles, God’s Love We Deliver, and amfAR. About Supersocial Supersocial is a virtual space developer at the forefront of the 3D Internet revolution, providing games and experiences that feel authentic and meaningful to Metaverse users. Currently, we are focusing on development in Roblox. Known for iconic visuals and unparalleled user experiences, Supersocial is the production studio partner of choice for the world’s leading brands, reimagining connections and collaboration between entertainment, community, and commerce. For more information, please visit
Please take a look. About Roblox Roblox is an immersive platform for connection and communication. Every day, more than 79.5 million users access virtual spaces created by creators around the world to play, create, work, learn, and interact with each other. Our vision is to transform the way people connect in a fun environment based on safety and etiquette. That’s why, together with the Roblox community, we’re building innovative companies that strengthen social infrastructure and help people around the world grow economically. For more information about Roblox, please visit CORP.ROBLOX.COM Please take a look.