Bushiroad Co., Ltd. Anime Business Insight “Popularity maintenance rate of summer 2024 anime as seen by data” released…Promotion strategies during broadcasting of works with rapidly rising topics such as “Too Many Losing Heroines!” and “2.5 Dimen

Bushiroad Co., Ltd. press release (2024.10.04) Bushiroad Co., Ltd. Anime Business Insight’s “Popularity Maintenance Rate of Summer 2024 Anime Based on Data”
released…Promotion strategies during broadcasting are the key to popular works such as “Too Many Losing Heroines!” and “2.5 Dimensional Temptation” Game Biz Co., Ltd. (Head office: Nakano-ku, Tokyo, President and CEO: Yusuke Onuki), a group company of Bushiroad Co., Ltd. (Head office: Nakano-ku, Tokyo, President and CEO: Takaaki Kitani), conducted a survey on the anime business. did. This time, we will conduct a survey on the popularity retention rate of summer 2024 anime and publish the results. We request all members of the press to use this information. Popularity maintenance rate of summer 2024 anime as seen by data – promotion strategy during broadcast is the key –
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・Introduction The 2024 summer anime season is coming to an end. As many new anime have been aired and their ratings have been divided, Gamebiz jointly conducted a survey with SevenDayDreamers Inc. and analyzed changes in the attention of each work based on objective data. In particular, we will focus on the difference in the level of attention between the beginning of broadcasting and the current level, and explore how the popularity of the work has changed and the factors behind this. *When quoting data from this release, please be sure to cite “Game Biz Anime Business Insight” as the source. ・Investigation method 1. Target works: 42 new anime works excluding series works (second season, etc.) 2.Used data: Google Trends search volume data (weekly) 3. Analysis index: “Attention level maintenance rate” = (Attention level during the week of broadcast) / (Attention level during the first broadcast week) × 100 4.Aggregation period: Calculation up to the 10th week with the first week of broadcast as the 1st week ・Notes on data interpretation The data presented in this article shows relative changes with the first week of broadcast for each anime title as 100%. This does not represent absolute popularity or audience ratings, but is an indicator of how well each work has maintained the level of attention it received when it first aired. A high retention rate means the work continues to maintain its initial attention. On the other hand, a low retention rate does not necessarily mean that the work is less popular, but rather indicates a relative decline compared to its initial high profile. Direct comparisons between works are based only on this relative change and do not reflect absolute popularity. ・Overall trends The average attention retention rate for summer 2024 anime has sharply declined since the start of broadcasting, and has shown a gradual downward trend since then. If the first week is 100%, it drops to 78.23% in the second week, and 48.09% in the fourth week. Thereafter, there is a slight tendency for recovery, but it has decreased to 37.50% in the 10th week.
https://prcdn.freetls.fastly.net/release_image/14827/8105/14827-8105-8eaf4202c30dce7a3900a845149f6e54-879×529.png This trend reflects the general pattern that many anime receive the most attention when they first air, and then gradually decline in attention. However, there are also works that show unique trends, which influence the overall average. Analysis of featured works If we take a closer look at each work’s attention retention rate, some interesting trends emerge. Of particular note are the works that showed retention rates well above average. ・Top 5 works with attention retention rate (as of 10th week) “2.5-dimensional
temptation”: 125.64% “There are too many losing heroines!”: 101.82% “Wistria of Staff and Sword”: 85.00% “Until I become the strongest with the failure frame and overrun
everything”: 78.05% “I will [parie] everything ~ I have a
misunderstanding and want to be the strongest adventurer in the world ~”: 68.75%
https://prcdn.freetls.fastly.net/release_image/14827/8105/14827-8105-d374798201c6e5d6463337d582228dab-887×660.png A detailed analysis of the trends in the attention retention rate of the top five works reveals a phenomenon in which the attention level of some works suddenly increases during the broadcast. Particularly notable examples include “Too Many Losing Heroines!” and “2.5 Dimension Temptation.” “There are too many losing heroines!” has a sharp increase in attention from 4th to 6th week (from 114.55% to 181.82%). The 5th and 6th weeks are the week of August 11th and the week of August 18th, respectively. To give an example of a possible factor, at that time, Snow Man, a guest on Nippon Broadcasting System’s radio program “ANIME Concierge” Daisuke Sakuma introduces “There are too many losing heroines!” Looking at the reactions on X (formerly Twitter), it seems that there are a certain number of people who started watching the anime because of Sakuma-san. “2.5 Dimensional Temptation” has seen a significant recovery in attention from 9th to 10th week (from 73.08% to 125.64%). The 10th week is the week of September 1st, and just at that time, the game “2.5 Dimension Temptation (Lilitha) Angels’ Stage” was officially released. Although this includes attention for games rather than anime, it can be seen as positive in the sense of an increase in attention for the same IP. These rapid increases are likely due to the effective promotional strategies implemented during the broadcast. A distinctive feature of most of the top works is that their level of attention increases during the broadcast. ・4 works that did not gain attention during broadcasting (as of 10th week) On the other hand, there are also titles that barely gained attention during their broadcast. “Senior is a man”: 43.00% “Young man who is good at running away”: 29.00% “Majority missing”: 19.00% “Shikanokokokokoshitantan”: 15.00%
https://prcdn.freetls.fastly.net/release_image/14827/8105/14827-8105-596c8b3b8f0963e3d959a132fd003538-877×377.png Although “Senior wa Otokoko” has a higher than average level, it does not increase during the broadcast, and as a result, it has settled at an average attention retention rate. I think that “Shikano no Kokoko Shitantan” and “Neguri Juju no Wakakun” had a very high level of attention before they aired, but as of the 10th week, there was no increase during the broadcast, and the attention retention rate was low. It’s settled at a lower level than average. The more attention a work receives before it begins broadcasting, the more difficult it may be to maintain that attention.
Possibility of increasing attention by strengthening on-air promotions Based on the analysis of each work, the importance of promotion strategies during anime broadcasts is suggested. In the example of “Too Many Losers”, celebrity introductions have a huge impact. This shows that utilizing external media at the right time can greatly increase attention. Also, as in the case of “2.5 Dimensional Temptation,” cross-media development during anime broadcasts may be effective in creating synergistic effects. In recent years, with the spread of VOD (video on demand), viewers can easily catch up on the latest episodes even while they are being broadcast. By carrying out not only pre-broadcast promotions but also continuous promotions during broadcasts, it is possible to draw in even more viewers and increase attention even during the broadcast. Even works that did not gain attention during broadcasting have the potential to attract even more attention by strengthening promotions during broadcasting. Reference: Top 10 works with attention retention rate (as of 10th week) 1st place : “2.5-dimensional temptation” 2nd place : “Too many losing heroines!” 3rd place : “Wistria of Staff and Sword” 4th place : “Until I become the strongest with the losing-frame and overrun everything” 5th place : “I will [parie] everything ~ The strongest person in the world, who has a reverse misunderstanding, wants to be an adventurer ~” 6th place : “Ramen Red Cat” 7th place : “Sister-in-law life” 8th place : “Magical girls and evil were once enemies.” 9th place : “The person inside the dungeon” 10th place: “Arya-san, who lives next door, sometimes blurts out things in Russian.” Promotion strategy during broadcasting is the key to maintaining attention An analysis of the attention trends of the summer 2024 anime shows that an effective promotion strategy during broadcasting can have a significant impact on the work’s attention. In order to increase the attention of TV anime, it is important to carry out continuous promotional measures not only before the broadcast, but also during the broadcast. In the future of anime production and broadcasting, the key to success may be to create a consistent promotion strategy from the planning stage to the end of broadcasting, and to make flexible adjustments while monitoring viewer reactions. With continued promotion during broadcasts, more productions have a better chance of achieving long-term popularity and success. In order to adapt to the
ever-changing anime viewing environment, the development of promotion strategies through data analysis will become even more necessary in the future. ・Report author SevenDayDreamers Co., Ltd. Yutsudo Keisuke Launched multiple new businesses as a data scientist at Macromill Co., Ltd., and then held positions in charge of data analysis, growth hacking, product development, corporate planning, and human resources at FiNC Technologies. Currently, he founded SevenDayDreamers Co., Ltd. and works to maximize the value of content IP using data and AI. ・Report editing Game Biz Co., Ltd. Gamebiz will also continue to provide useful information and services to people involved in the anime business. Up until now, our company has provided entertainment business news centered on games, but by providing a place for disseminating business news and exchanging information about the anime industry, we hope to contribute to the further development of the anime industry. We will aim to do
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