“Pokka Lemon 100” and “Chelate Lemon” long-selling products are now available as capsule toys for the first time! 5 types will be available as miniature charms from late October 2024
Sapporo Holdings Press release: October 4, 2024 “Pokka Lemon 100” and “Chelate Lemon” long-selling products are now available as capsule toys for the first time! 5 types will be available as miniature charms from late October 2024 Pokka Sapporo Food & Beverage Co., Ltd. (President: Hiroshi Tokimatsu, Headquarters: Nagoya City, Aichi Prefecture), a group company of Sapporo Holdings Co., Ltd., is a long-selling brand in honor of October 5th, Lemon Day. We will develop 5 types of miniature charms from “Pokka Lemon 100” and “Chelate Lemon”. Miniature charms will be sold sequentially at capsule toy stores nationwide from late October 2024.
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■Capsule toy so that more customers can feel that “lemon products” are familiar to them ～Pokka Lemon 100～ The “Pokka Lemon 100” brand is a long-selling brand that has continued since “Pokka Lemon”, which was released in 1957 with the idea of “lemons that are easy to use.” Currently, it is 100% concentrated lemon juice, and is popular among many people as it is an easy-to-use product that does not require the hassle of cutting or squeezing fresh lemons. This time, the miniature charms will be available in 70ml and 120ml containers, and the 70ml container in particular has a 30th anniversary commemorating the 30th anniversary this year since it started selling as “Shokutaku Lemon” in 1994. Comes with a paper tag. ~Chelate Lemon~ The “Chelate Lemon” brand began in 2001 with the bottle-type “Chelate Lemon,” which contains the juice of one lemon (*) and is a drink that allows you to experience the value of lemon, and is tailored to various scenes and needs. We have developed a wide range of products that are enjoyed by a wide range of customers. This time, three products in 155ml bottles (“Chelate Lemon”, “Chelate Lemon Citric Acid 2700”, and “Chelate Lemon MUKUMI”) will appear as miniature charms. ※ 1 lemon = approximately 30ml of lemon juice All products are reproduced based on the actual product packaging, and are made to be realistic down to the last detail. This project allows customers to enjoy the excitement of not knowing what will come out of a capsule toy, while also allowing them to experience Pokka Lemon 100 and Chelate Lemon in a new way, making them more familiar to more customers. We will develop it with the aim of making you feel it.
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