Press release of Unilever Japan Customer Marketing Co., Ltd. (2024.10.07) Unilever Japan Customer Marketing Co., Ltd. LUX×TWICE “#BeHairself To my own shining hair Part 2” / TikTok challenge “#LUXTWICE Shiny Hair CM Shooting Challenge” will be released on the same day from October 7th (Monday) The second part movie and making-of video that continues in July, and a simulated glossy hair CM shooting A TikTok challenge that you can try is now available! There will also be an SNS campaign where you can win prizes. Collect stickers to increase your chances of winning! ? Unilever Japan Customer Marketing Co., Ltd. (Headquarters: Meguro-ku, Tokyo, President and CEO: Ed Briola) is a nine-member girl group from Asia that launched the total beauty care brand “LUX” in July. The third year of collaboration with “TWICE” “LUX x TWICE ~#BeHairself For hair that shines like me~” is finally reaching its climax. To coincide with the release of LUX x TWICE collaboration products that will go on sale from today, October 7th (Monday), a special movie that captures the TWICE members’ radiant appearance following the first part in July LUX x TWICE “#BeHairself Shine in your own way” We will also release “To Hair Part 2”, making videos, and even interview videos. Starting today, the TikTok challenge “#LUXTWICE Shiny Hair CM Shooting Challenge” will be held, where you can experience a simulated CM shooting with TWICE that shows off shiny hair. In addition to releasing a model video starring all of TWICE, unreleased videos will also be released if the number of participants exceeds the target number. An SNS campaign where you can win luxurious prizes will also be held from the same day. In addition to a photo frame that can connect and store 9 types of TWICE original stickers (excluding 1 secret type) that come as a bonus when purchasing the product, we also have special prizes only available for this collaboration, such as an original QUO card. Masu.
https://prcdn.freetls.fastly.net/release_image/86691/150/86691-150-e5e13268acd516c2a4ca72ec9836887c-1920×1080.jpg
https://youtu.be/OyWGDdjdy2Y ・LUX×TWICE “#BeHairself For hair that shines like me” Making video https://youtu.be/ePg8mkYBwMg ・LUX×TWICE “#BeHairself For hair that shines like me” Interview video https://youtu.be/RryrPKEjdvU (JEONGYEON/ JIHYO/ MOMO) https://youtu.be/7C-bPBsbEhQ (NAYEON/MINA/CHAEYOUNG)
https://youtu.be/TfbjDfAzb60 (TZUYU/SANA/DAHYUN) Cut image
https://prcdn.freetls.fastly.net/release_image/86691/150/86691-150-94819831adfbee29cc23972e144d910b-2225×1283.png Special interview In the special interview, each member talks about their “shine moments,” the “hair troubles” that the perfect-looking TWICE members have had, and even talks about what they are glad about having “shiny hair.” He talked about it with In particular, Mina said that she feels that CHAEYOUNG’s happy face shines when she is freely drawing what she likes, and that it is attractive to see her freely doing what she likes. . In addition, TWICE is known for their beautiful “shiny hair,” but because they frequently change their hairstyles and colors to match their songs, their hair often gets damaged and breaks. In the special movie, the highlight is the long, beautiful “shiny hair” that the TWICE members have worked so hard to cultivate. In addition, MOMO, who is a good dancer, commented that now that she has “shiny hair,” she can show off her hair beautifully when dancing, and TZUYU commented, “Having shiny hair gives you more confidence and makes you shine even more.” . She taught me that shiny hair brings out the brilliance of today. Shooting episode In the making movie, you can see each TWICE member’s handwritten “#BeHairself”. Please take a look at SANA’s serious and cool expression during the photo shoot, where she smiles while waving at the camera, and JEONGYEON’s cute gestures. In addition, DAHYUN bursts into laughter during a break and bursts into laughter, and MOMO glares at the mirror as she tries to place the prop mini tiara on her head. In the scene where she is instructed to “please walk,” she shows off her walking, and the studio scenery shoot scene is so beautiful and brilliant that it looks like a runway. In the scene where all the members read out the Luxe brand slogan, no one was out of place, showing how close they are. During the filming for the TikTok challenge model video, JIHYO let his shiny hair, which he has grown for about a year, flow, and NAYEON did the trendy Luda heart pose where she holds her face between a hand-made heart. It was a fun shooting scene, typical of TWICE. Experience a simulated commercial shooting with the TikTok challenge “#LUXTWICE Shiny Hair CM Shooting Challenge”! ? To commemorate the third year of collaboration between LUX x TWICE, we will be holding a TikTok challenge “#LUXTWICE Shiny Hair CM Shooting Challenge” where you can experience a simulated commercial shooting on TikTok with TWICE members. Lux’s official TikTok account is currently releasing a model video starring all of TWICE. Furthermore, if the number of participants exceeds the target number, unreleased videos of TWICE members will be released. Please enjoy the “#LUXTWICE Shiny Hair CM Shooting Challenge” by using TWICE’s poses as a reference and trying out collaboration effects that simulate shooting a CM. Join the TikTok challenge here:
https://vt.tiktok.com/ZS2h5XCKk/ A chance to win LUX×TWICE luxury prizes! SNS campaign to increase your chances of winning with original stickers To commemorate the release of LUX x TWICE
collaboration products starting today, we will be holding an SNS campaign where you can win luxurious prizes. If you connect the 9 original stickers (excluding 1 secret) that come with the
collaboration product and post them with a photo, you have a chance to increase your chances of winning. Lux Official X (@LuxOfficial) account: https://x.com/LuxOfficial 1. Follow Lux Official X Account (@LuxOfficial) 2. Photography of collaboration products 3. Quote and repost the campaign post with the photographed image and #LUXTWICE2024 In addition to the above application methods, applying using the following methods will increase your chances of winning. 1. Submit using the application method above
2. Take a photo of the 9 types of TWICE original stickers (excluding 1 secret type) that come with the large-capacity refill pair. 3. Post the image taken in step 2 to the campaign post as a reply to the campaign post. *For application terms, please check the campaign post posted on the Lux official X account. October 7, 2024 (Monday) 12:00 to November 3, 2024 (Sunday) 23:59 ・Lux Super Rich Shine Ultimate Once Shine TWICE limited design Pump pair ・Lux Super Rich Shine Large capacity refill pair Bonus included (Damage
Repair/Moisture/Straight Beauty)
https://prcdn.freetls.fastly.net/release_image/86691/150/86691-150-adf491fe84030ccac0e4e799ec83f976-2217×603.png Prize A: 10 people (1 type of photo frame) Prize B: 100 people (1 type of original QUO card 500 yen worth) TWICE Profile Image
URL: https://prcdn.freetls.fastly.net/release_image/86691/150/86691-150-276ea223f8443903f22f7a3b876457ca-3900×3120.jpg “TWICE” is a 9-member girl group from Asia that “captivates you once with good music and twice with great performance.” Debuted in Japan with “#TWICE” (hashtag Twice) on Wednesday, June 28, 2017. While creating overwhelming support among a wide range of people, mainly teenagers, and creating a social phenomenon, they have also appeared on the Kohaku Uta Gassen for three consecutive years since their debut. He has broken numerous records with his released works. In the spring of 2019, we will hold a dome tour, which has been a dream of ours since our debut in Japan! At the time, they held the fastest Tokyo Dome performance since their debut in their home country, and became the first girl group to hold a dome tour since debuting in Korea. 2022 will mark the 5th anniversary of their debut in Japan, and their fourth strongest best album “#TWICE4″ will be released on March 16, 2022 (Wednesday), and will debut at No. 1 on the Oricon Weekly Album Ranking, making them one of the most successful overseas artists. “Total number of albums that achieved number one” is tied for second in history. She also became the single highest-ranking foreign female artist in history. Furthermore, the same work also won 1st place in the “Oricon Weekly Total Album Ranking”. This is the sixth album in total to reach number one, setting the record for the number of albums that have reached number one in total, and setting records one after another. Then, in April, TWICE 4TH WORLD TOUR ‘III’ IN JAPAN, which was their first performance in Japan in about two years, was held at Tokyo Dome for three days, making them the first girl group to perform at Tokyo Dome for three consecutive days as a girl group debuting from Korea. A record was set for the performance. Furthermore, in May 2023, she will hold her first stadium live performance in Japan, “TWICE 5TH WORLD TOUR ‘READY TO BE’ in JAPAN.” The group held a total of four days at Ajinomoto Stadium in Tokyo and Yanmar Stadium Nagai in Osaka, setting a record for being the first Korean girl group to hold a solo stadium performance. In July, Osaka / Yanmar Stadium Nagai (July 13th, July 14th), Tokyo / Ajinomoto Stadium (July 20th, July 21st), Kanagawa / Nissan Stadium (July 27th, July “TWICE 5TH WORLD TOUR ‘READY TO BE’ in JAPAN SPECIAL” will be held on the 28th). With this performance, TWICE accomplished a great feat as the “first foreign female artist to perform at Nissan Stadium.” About Lux Lux arrived in Japan as a cosmetic soap in 1972, and this year, 2024, will mark the 35th anniversary since the brand’s core product, Lux Super Rich Shine, was introduced. Since arriving in Japan, we have continued to research the hair of Japanese women, and while responding to the changing hair care needs, we have provided hair care products that always lead to shiny, glossy hair. It is sold in many countries and regions, and even in Japan, it has been No. 1 in sales in the hair care market for six consecutive years*1. Meanwhile, in 2021, we have established a new “LUX BRAVE VISION 2030” based on the belief that seeing yourself as beautiful gives you confidence and gives you the courage to take a step forward, and that the attitude you take to take that step is beautiful. , started as a new Lux. By making people’s hair beautiful, we aim to create a society where people can enjoy their own beauty. *1:: INTAGE SRI shampoo/conditioner market January 2017 to December 2022 amount
