Fukuoka’s Karashi Mentaiko manufacturer Yamaya Communications opens official online community on Commune

Fukuoka’s Karashi Mentaiko maker Yamaya Communications opens official online community on Commune ​ Image
URL: Commune Co., Ltd. Press release: October 7, 2024 Fukuoka’s Karashi Mentaiko manufacturer Yamaya Communications opens official online community on Commune Further promoting interaction between customers and the company as a milestone initiative for the company’s 50th anniversary Commune Co., Ltd., which provides the community success platform “Commune,” is pleased to announce that Commune has been introduced to the online community “Waiwai Yamaya” operated by Yamaya Communications Co., Ltd.
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What is Yamaya Communications Co., Ltd. Yamaya Communications Co., Ltd. is a company that delivers world-class food from Kyushu and Hakata, including the production of mustard mentaiko. We operate in a wide range of fields, including not only karashi mentaiko, but also the processing and manufacturing of general foods such as dashi and mustard mustard greens, direct sales in train stations and tourist spots, the nationwide expansion of a variety of restaurants such as offal hot pots and cafes, and the production of agricultural products. I’m working on it. Our mission is to contribute to the creation of a happy society by proposing safe, secure, and exciting food culture, and we continue to pursue the potential of Kyushu’s food. Official website: https://www.yamaya.com/ What is “Waiwai Yamaya” “Waiwai Yamaya” is an online community where you can explore delicious food and discuss your love for delicious food with everyone who loves delicious food. It was established as a place where “Yamaya” fans from all over the country can easily connect. You can enjoy posts about Yamaya products and stores nationwide, such as “I ate mentaiko at a Yamaya store today!” and “I found this Yamaya product at the store I always go to!” In addition to “Yamaya Activities”, it can also be used as a place to view event information and special content distribution, and to share original and arranged recipes with other participants. In the future, we plan to hold events with local residents in order to deepen ties with local communities, including Sasaguri-cho,
Kasuya-gun, Fukuoka Prefecture, where our head office is located. Through online and offline interaction, we will provide opportunities for people to fall in love with Yamaya products even more. If you try Yamaya products or visit our stores, please let us know what you think on Waiwai Yamaya! Click here to register for “Waiwai Yamaya”: https://app.yamaya.com/sp/commune/index
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https://prcdn.freetls.fastly.net/release_image/36356/264/36356-264-3d18b97f6a6e9ff054b1d4078f4c720e-1908×1999.png Voice from the person in charge Marketing Department Manager Makiko Nishino
https://prcdn.freetls.fastly.net/release_image/36356/264/36356-264-4cd8f884124380dd39123f243e79fbb4-2000×1333.jpg Why community now As Yamaya celebrates its 50th anniversary, we are valuing our new vision of spreading Kyushu’s food culture to the world under the slogan “Made in KYUSHU.” At this turning point, we wanted to create a place where we could communicate directly with our customers, which we had felt was necessary for many years, to listen to what our customers had to say and to communicate carefully. We also believe that if customers who love delicious food have a place where they can casually talk about their love for delicious food, Yamaya will naturally become a part of their dining tables and lives in their daily lives. With that in mind, I decided to start a fan site. Why commune We chose Commune because they have a proven track record of launching community sites and are reliable, there are many
opportunities for interaction between community managers, and we can also use examples from other companies. Especially during the founding period, various case studies were introduced to us and we were able to move forward with our planning. The future of the community We would like to create a community where we can work together to create the “future of Yamaya” in a broad sense. Customers post about the products they think are delicious and how to eat them, and Yamaya employees share content that will make them fall in love with Yamaya even more, such as the behind-the-scenes details of how we make our products. I would like to create a community where we can have honest
conversations. And even if you’re worried about social media, we want to make it a place where you can feel safe talking about it in a place where only people who love delicious food are there. ◼︎About Commune This is a community success platform provided by Commune Co., Ltd. We provide total support from start-up to activation to create communities that smooth communication between all
organizations and people. Commune (customer community) in 3 minutes https://commune.co.jp/wp/commune_introduction/ Commune for Work (internal community) in 3 minutes
https://commune.co.jp/wp/3_communeforwork/ ◼︎About SuccessHub This is a customer success management tool provided by Commune Co., Ltd. We provide comprehensive support for everything from the unified management of customer information such as contract information and product usage data to the optimal actions according to each customer’s situation, allowing us to efficiently maximize profits. SuccessHub in 3 minutes https://www.successhub.jp/download ■Communine Co., Ltd. Company Profile Company name: Commune Co., Ltd. Representative: Representative Director and CEO Yuya Takada Established: May 10, 2018 Business details: Operation of community success platform “Commune” and customer success management tool “SuccessHub” Address: 2F Meguro Techno Building, 4-31-18 Nishigotanda, Shinagawa-ku, Tokyo 141-0031 HP: https://communeinc.com/