Ebisol press release (2024.10.07) Ebisol Kushikatsu Tanaka Group’s Second Arrow introduced “ebica” at all “Yakiniku Kuruton” stores. Achieved a significant year-on-year increase in reservations and sales by using AI for last-minute online reservations and telephone reservations. Ebisol Co., Ltd.
(Headquarters: Shibuya-ku, Tokyo, Representative Director: Hiroaki Tanaka), which operates the reservation management system “ebica” for restaurants, is a subsidiary of Second Arrow Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director and President: Hiroaki Tanaka). “Ebica” has been introduced at all stores of “Yakiniku Kuruton, a restaurant specializing in sauced yakiniku and wrapped vegetables” (hereinafter referred to as “Yakiniku Kuruton”) operated by Nobuhiro Osuga (hereinafter referred to as 2nd Arrow). Furthermore, we have introduced “AI reception” and “POS
collaboration” at the “Yakiniku Kuruton” Daikanyama store, and we would like to inform you about the results of this implementation.
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■POINT Significant reduction in the workload of store staff when responding to telephone calls The number of reservations and sales increased significantly compared to the previous year Real-time management of vacant seats improves operational efficiency ■Background of introduction Second Arrow is a group company of the restaurant chain Kushikatsu Tanaka, and while inheriting the store management know-how of Kushikatsu Tanaka, it operates several popular stores with many fans. Among them, “Yakiniku Kuruton”, where you can enjoy authentic samgyeopsal, is a busy restaurant that is always crowded with customers, and the staff is busy responding to phone calls to check availability and make reservations, which has an impact on customer service operations. There was an issue. Especially when a new store first opens, there are times when we receive 5 to 6 calls per hour, but we can’t allocate one staff member to answer the phone, and even if we leave the calls to the staff working at the cash register. The load was too large to handle. In order to solve these issues, we have introduced “ebica”, “AI reception”, and “POS collaboration”. ■Solutions and results With the introduction of “ebica,” we were able to manage reservations for the following day and accept online reservations, but we were still overwhelmed with phone calls to confirm availability on the day. Therefore, we introduced “AI reception” and “POS cooperation”. We are now able to accept same-day reservations, greatly reducing the burden on store staff on the phone and creating an environment where they can focus on their core business of providing hospitality to customers. In addition, by automating the entry of walk-in visits into the ledger, operational man-hours are reduced. We are now able to accept reservations for same-day visits without the risk of double booking, increasing our turnover rate. Second Arrow will continue to utilize ebica to further improve operational efficiency and customer satisfaction. ■Comment from Mr. Suyama, Sales Department Manager, Second Arrow Co., Ltd. Thanks to “AI Reception” and “POS Linkage,” we were able to improve business efficiency and increase the number of reservations. In the future, we would like to further expand the scope of online reservations, and are currently experimenting with trial and error. In addition to using “Reserve with Google,” we are also developing reservation channels via SNS. We tune our promotional methods based on store location and customer attributes. Some stores use gourmet websites, but especially in Tokyo, many people search for stores using SNS and map services such as Google Maps, so when considering cost-effectiveness, Map Engine Optimization is recommended I believe that the following measures are effective. As you can see, the situation differs from store to store, but “ebica” is very helpful because it allows us to manage reservations flexibly, whether it is a store that uses a gourmet site or a store that has strengthened SNS and MEO. You can also proceed with peace of mind regarding the reservation line that is currently under construction. Although “failure analysis” has already led to actual benefits, other data is also very interesting, and expectations for even more advanced analysis are growing, with people wanting to “know more in-depth information.” I think there is even greater potential in the data that can be obtained by using “ebica”, “AI reception”, and “POS linkage” together. At our company, we would like to promote its use, leading to an increase in the number of reservations and the evolution of operations. Reservation management system “ebica” “ebica” is a cloud-based
reservation/customer ledger system developed for restaurants. It can be configured to meet the reservation management needs of each restaurant, and provides customer attraction solutions that include online and telephone reservations. Recently, we have introduced “AI Reception,” in which AI staff member “Sayuri” answers telephone calls and accepts reservations in a natural conversation that feels like having a conversation with a person, and promotes repeat visits by linking accumulated customer information and store visit information with CRM. By integrating the data accumulated in “ebica” with technologies such as AI and IoT, we are working to build
infrastructure that supports store DX from customer attraction to store operations, and supporting updates to food and beverage services. . AI telephone reservation response service “AI Reception” “AI Reception” is an AI telephone reservation service that utilizes the interactive AI solution “LINE WORKS AiCall” to improve the efficiency of restaurant operations. Telephone calls will be handled by AI staff member Sayuri. Created in collaboration with LINE WORKS Co., Ltd.’s AI business, the AI staff member Sayuri listens to consumer requests and answers the phone with a natural, human-like voice that has a rich inflection. Unlike a call center or voice guidance, we have achieved a high degree of freedom and natural voice response that feels like having a conversation with a “human” person. Service overview:
https://www.ebica.jp/lp-aireception/ Service video:
https://www.youtube.com/watch?v=x0EPxTcCqVA Second Arrow Co., Ltd. Company Profile Address: 1-7-6 Higashigotanda, Shinagawa-ku, Tokyo Representative: Nobuhiro Osuga, President and Representative Director Establishment date: March 16, 2020 Capital: 10 million yen Business details: Restaurant operation (chicken and egg specialty store, chicken balls, sauced yakiniku, and wrapped vegetables specialty store Yakiniku Kuruton), franchise business, M&A, system development Ebisol Co., Ltd. Company Profile Location: 8F, Mitomi Building New Wing, 1-20-18 Ebisu, Shibuya-ku, Tokyo Representative: Hiroaki Tanaka, Representative Director Establishment date: October 20, 2011 Capital: 59,746,500 yen (302,619,500 yen including capital reserve) Business content: ebica business, inbound business
