Report on the implementation of the public-private regional
revitalization web campaign “Miyagi Connection Support”
First innovation Press release: October 7, 2024 Public-private collaboration regional revitalization web campaign “Miyagi Connection Support” implementation report As part of the Connection Support Project, “Miyagi Connection Support” was held. We have worked on everything from communicating the appeal of the region to solving problems, and have taken new steps such as establishing a Miyagi branch office and starting crowdfunding in earnest.
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public-private partnership regional revitalization SDGs project for which Kinone, the representative of First Innovation, is the project owner, and is engaged in a wide range of activities, from
communicating the charms of Miyagi Prefecture to solving regional issues. Ta. ◼︎“Miyagi Connection Support” Implementation Report Miyagi Connection Support Project Activity Report (July to September) From July to September, “Miyagi Tsunagi Support” carried out a variety of activities with the theme of communicating the charms of Miyagi Prefecture and solving local issues. We have made every effort to revitalize the region through our official website, SNS, crowdfunding, events, etc. 1st month: Start of regional PR [Start of campaign and activities of ambassadors] In July, the first month of the campaign, we communicated the charms of Miyagi Prefecture to the whole country under the theme of “regional PR.” We will appoint talents and influencers with ties to Miyagi Prefecture as official ambassadors, and use the official website and SNS to widely promote tourist destinations, specialty products, and culture.We will promote #MiyagiConnectionSupport mainly through ambassadors. Using the hashtag, we actively communicated the charms of Miyagi.
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https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-429e06b1e9e1d3968760c3368f9e3467-960×576.png Miyagi connection support official website:
https://miyagi.tsunagari-ouen.jp Connection Support Official Instagram: https://www.instagram.com/tsunagari_ouen Connection support official Twitter: https://x.com/tsunagari_ouen * Regarding the presents, we will contact the winners and send the presents
sequentially from October 15th. 2nd month: Local support initiatives In August, with the theme of “local support,” we used the web and SNS to help attract customers to tourist spots, facilities, and stores in Miyagi Prefecture. Ambassadors and companies in Miyagi Prefecture collaborated to carry out various initiatives to spread the appeal of the region. [Efforts on the website] We contributed to regional revitalization by introducing tourist spots and facilities, posting maps, campaign information from related companies and local
governments, and introducing participants’ posts.
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https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-510d260d656ac649a6d5f81420e72fb1-1054×766.png [SNS initiatives] We conducted a corporate support campaign on SNS and disseminated information on corporate initiatives and events. Image
URL: https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-b6a2004870816c82b92d5b145902ca3a-1092×751.png
https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-933e3270309b3df524d46429b4a993a0-1052×693.png [Real initiatives] We worked to solve local issues through tours, events, and crowdfunding. ・Collaboration with PRONTO: In collaboration with PRONTO, a nationwide restaurant chain, we are supporting the local food and beverage industry by running the Miyagi Tsunagi Campaign, which offers discounts on drinks at stores in Miyagi Prefecture.
https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-e15952448221a5159684cd64f9ae1e5e-2000×560.png ・Miyagi Tsunagi Sightseeing Bus Tour: Sponsored by Tabino Recipe, co-sponsored by Miyagi Tsunagi Support, and conducted in cooperation with Takeya Kotsu.
https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-639f601cd8554508642fadf0b91a34b3-2000×560.png ・Miyagi Connected Sightseeing Tour: Sponsored by AirTrip, co-sponsored by Miyagi Connected Support, and conducted in cooperation with Tabino Recipe and Takeya Kotsu.
https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-c8b23b76594134115f6aa9b88e1fac3c-2000×560.png ・Taiwan Lantern Festival SENDAI2024: Sponsored by Aqua Ignis Sendai, co-sponsored by Tainan City and related organizations. “Miyagi Tsunagari Cheer” cooperated to introduce Taiwanese culture and the beauty of lanterns.
https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-3597c5f93ec121588672b08021dece3e-2000×560.png ・Tsunagi Lantern: Held on August 25th as the finale of the Taiwan Lantern Festival.
https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-4894602b610025102d13f6f8c94487ad-2000×560.png [Official theme song announcement] We welcomed Miyagi’s leading artist “SAMURAI APARTMENT” and flutist “Miori Obata” to create the official theme song “In the world where you are” under the name “SAMURAI APARTMENT Loves MIORI”. We released the official PV “Miyagi Tsunagi Support Official PV -Sam Apa ver-” and widely conveyed the charm of Miyagi through music.
https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-b0bb5f787757d9b5fb60d9d5b3048310-2000×560.png 3rd month: Initiatives to solve local issues [Start crowdfunding] In September, we entered into a curation partner agreement with CAMPFIRE under the theme of “solving local issues,” and launched “Miyagi Tsunagi Funding.” Efforts to raise funds to solve local issues have begun in earnest.
https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-4ca1a61e1d15a40ea115f4d2b5084136-2000×560.jpg Crowdfunding example: ・Aqua Ignis Sendai: A project to “repay the support for the earthquake disaster! We want to enliven the Taiwan Lantern Festival SENDAI 2024.” (
https://camp-fire.jp/projects/781001/view ) ・SAMURAI APARTMENT: “We want to enliven the eastern coast of Sendai with a music festival!” project. ( https://camp-fire.jp/projects/788588/view ) [PR activities through video production] In order to widely promote the charms of Miyagi Prefecture, we created PR videos for the following companies and famous places and distributed them on our official website and SNS. [Implementation of questionnaire survey] We conducted a questionnaire survey on Miyagi Prefecture with the aim of promoting and rediscovering the charm of the region. The results were posted on the official website, and opinions and impressions from people inside and outside the prefecture were collected and used as reference for future regional revitalization.
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https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-11b22991f015d9476f8bfb67e8255dbf-1090×628.png [Holding a music festival] On September 21st, the music festival “Future Waves” was held at Aqua Ignis Sendai in Sendai City, Miyagi Prefecture. We utilized the crowdfunding service “Tsunagi Funding” and achieved great success with the support of local people. Image
URL: https://prcdn.freetls.fastly.net/release_image/98210/195/98210-195-d557c83841607b9aca11fc4fc7e4d224-2000×560.png Performers: SAMURAI APARTMENT, Miori Obata (flute player), Hamakko Hula Girl (Tahitian & hula dance), Tsugaru Shamisen player Yukari Sugai (Mayukari), Samurai Rhythm Academy, Captain Midnight Special Guest: Muneyuki Sato
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https://www.youtube.com/watch?v=wHraTEgQ1nw ◼︎“Miyagi connection support” result report The web campaign “Miyagi Connection Support” was able to achieve great results. We are confident that this result could only have been achieved with the help of everyone across the country who supported this campaign, as well as the companies, organizations, and ambassadors who supported “Miyagi Connection Support.” We are. Thank you very much everyone. I would like to express my heartfelt gratitude. [Total PV] 6,073,089PV [Total number of support] 1,401,162 votes, [Total number of support posts] 1,589 posts [Number of co-creation] 24, [Number of sponsors] 159, [Number of sponsors] 13 ◼︎Thank you to everyone and thoughts on Miyagi Prefecture It is thanks to everyone’s warm support and cooperation that we were able to successfully complete the three months of activities of the “Miyagi Connection Support” campaign. Thank you very much from the bottom of my heart. We started this campaign after learning that Miyagi Prefecture had not yet fully recovered. As many years have passed since the earthquake, we were saddened by the fact that there were still areas that needed support and issues that remained, and we wondered if there was anything we could do. During this time, I met Tsutomu Fukamatsu, President of Fukamatsu Gumi, who continues to strive for regional revitalization and social creation, and my desire to contribute to the future of Miyagi Prefecture became even stronger. In particular, the one that remains deeply in my heart is the “Taiwan Lantern Festival SENDAI 2024.” Through this event, I was able to feel the bond between Miyagi and Taiwan, and was able to see the smiles and excitement of many people. I felt that the warm light of the lantern was a symbol of healing the hearts hurt by the earthquake and illuminating hope for the future. In addition, at the music festival “Future Waves”, the enthusiasm of many artists and participants came together to express their hopes for the future through music. The performance of “Aoba Castle Love Song – A Song Connecting to the Future” by Muneyuki Sato and SAMURAI APARTMENT created excitement throughout the venue and became a moment that symbolized a new step for Miyagi. Furthermore, we launched the crowdfunding “Miyagi Tsunagi Funding” in earnest and received support from many people. Through this platform, we would like to create a new form of financing to solve regional issues and work together with everyone to confront these issues. By establishing a branch office in Miyagi Prefecture, we have been able to carry out activities that are more closely connected to the local community. We will listen directly to local voices and proactively address issues such as reputational damage. In order to resolve the reputational issues facing Miyagi Prefecture, we aim to disseminate misunderstandings and prejudices by strengthening accurate information dissemination and awareness-raising activities. As First Innovation, we will continue to make the most of our strengths and contribute to the development and revitalization of Miyagi Prefecture. We believe that our mission is to create new value through the latest technology and services and contribute to the local community. Additionally, in order to resolve the issue of reputational rumors, we will continue to take proactive measures through public-private collaboration. We will aim to make further progress by taking into account the experience we have gained over the past three months and the valuable opinions from everyone. We believe in the infinite possibilities that Miyagi Prefecture has, and by continuing to communicate its charm both domestically and internationally, we strongly hope to work together to create the future of the region. We will continue to work hand in hand with everyone as we move toward a bright future for Miyagi Prefecture. We sincerely ask for your continued support and cooperation. In closing, I would like to express my deepest gratitude to everyone for their warm support, and I wish Miyagi Prefecture further development and everyone’s good health. Together towards the future – Miyagi Connection Support Project