Mitsubishi Pencil Co., Ltd. press release (2024.10.07) Mitsubishi Pencil Co., Ltd. Foundation for the Promotion of Expression Innovation (General Incorporated Foundation) Begins full-scale activities Sponsoring the production of Japan’s largest floor mural art Completion unveiled on October 5th at Skateboard Park, Maniwa City, Okayama Prefecture In April 2024, Mitsubishi Pencil Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Shigehiko Kazuhara) established the Foundation for the Promotion of Expression Innovation (Location: Shinagawa-ku, Tokyo, Representative Director: Shigehiko Kazuhara, hereinafter referred to as “Hon”). Foundation”) was established and began full-scale activities in October 2024. The purpose of this foundation is to contribute to the realization of a diverse society by supporting the research and development of technologies that bring out unique expressions and individuality, as well as activities that pursue the joy of expression. As a first step in our activities, we sponsored an art project sponsored by Maniwa City, Okayama Prefecture, and supported the creation of Japan’s largest floor mural art at a skateboard park in the city.
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self-expression. The Foundation supports research into the development of new technologies that bring out people’s unique expressions and individuality, as well as activities that pursue the joy of expression. We will continue our activities with the aim of contributing to the realization of a diverse society that mutually recognizes each other’s values.
https://prcdn.freetls.fastly.net/release_image/28890/258/28890-258-b9f223636bca8e5beb365a73c33eac58-650×300.jpg 2. Sponsoring art projects The Foundation will sponsor the production of floor mural art at a 1,000 square meter oblong space, the largest in Japan, at a skateboard park in Maniwa City, Okayama Prefecture. This project is one of the projects at the “Kuse Art Festival 2024” held in Kuze, Maniwa City, Okayama Prefecture on October 5th and 6th, 2024. The Foundation aims to realize a free and borderless society where art is a familiar presence and each person is uniquely colored, and through this sponsorship, the importance of art and culture in community development is further emphasized. We hope that it will increase.
https://prcdn.freetls.fastly.net/release_image/28890/258/28890-258-eb6c631955f85491fe92c7b3c9119851-3900×2599.jpg ■Art project overview Mural art refers to large-scale art that is painted on walls and floors with permission. The person responsible for creating the mural art for this project is Hiroshima-based graffiti artist SUIKO, who has created gigantic murals around the world. This project is part of the Kuze Art Festival 2024, which will be held in Kuze, Maniwa City, Okayama Prefecture, as an event linked to the Forest Art Festival, which will be held in Okayama Prefecture. With the creation of Japan’s largest floor mural art, we aim to increase the appeal of the Maniwa City area and revitalize tourism and the local economy. ■Completion presentation On October 5th, a completion event for this project was held at the Kuze Riverbed (Kuse River Park Skateboard Square). A marche of local companies and a talk session with Mr. “SUIKO” will be held, and in one corner of the event venue there will be a Doodle Paper (a super-huge drawing paper for people to freely enjoy doodles on) measuring 90cm wide x 100m long. ) and used Mitsubishi Pencil’s water-based felt-tip pens “POSCA” and other tools to allow children and adults alike to experience the joy of writing and drawing.
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https://prcdn.freetls.fastly.net/release_image/28890/258/28890-258-3982943251bd7473a66a4ad79507d934-3900×2194.jpg Production schedule :
Mid-September to October 3, 2024 Production location
: Kuze River Park Skateboard Plaza Completion event: October 5, 2024 3. Future activities of the Foundation The Foundation supports research into the development of new technologies that bring out people’s unique expressions and individuality, as well as activities that pursue the joy of
expression, starting with “writing and drawing.” We will continue to work with the aim of contributing to the realization of society. We will keep you informed of future activities. [Reference] ■ Overview of Kuze Art Festival 2024 Date: October 5th (Sat) and 6th (Sun), 2024 Venue : Kuze Shopping Street, Riverbed, Maniwa City, Okayama Prefecture Others: Click here for the official website https://kusegee.com/ ■ About the artist “SUIKO” He is a graffiti artist based in Hiroshima who specializes in unique calligraphy-inspired lettering with a sense of dynamism and life, but has created gigantic murals around the world. After participating in Japan’s first large-scale graffiti exhibition “X-COLOR” held at Art Tower Mito in 2005, the scale of his activities expanded to include the United States, Germany, France, Brazil, Israel, Turkey, Greece, Nepal, and other countries. I have received invitations from various countries such as India, Tahiti, Australia, China, Hong Kong, and South Korea, and have traveled to more than 10 countries to create works. In addition, he continues to expand his field of expression in various directions, not only using walls as a medium of expression, but also providing artwork and designs to Walt Disney, Coca-Cola, Adidas, and ECKO unltd. As the representative of the shop and art studio “dimlight”, I am pouring my heart and soul into revitalizing the local street scene.
https://www.mpuni.co.jp/company/press/index.html *For inquiries regarding products, please contact the Mitsubishi Pencil Customer Service Office. Toll-free number 0120-321433