[REVISIO Co., Ltd.] Even men in their 20s and company management were hooked! Looking back on Ross’s voice, “Wings for a Tiger” with observational data
REVISIO Co., Ltd. Press release: October 7, 2024 Even men in their 20s and company management were hooked! Looking back on “Wings for a Tiger” as Ross continues to voice it with gaze data The past three years of morning drama viewing data such as “Come Come Everybody” and “Ranman” are also released! Analysis of the first broadcast of the new work “Omusubi”
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https://prcdn.freetls.fastly.net/release_image/51361/123/51361-123-891ce0a6cddafa2a6ee6caf5101e865e-1116×660.png Attention/audience rating chart image of the last 6 NHK morning dramas First, let’s look back at the past three years of morning dramas, including “Tiger ni Tsubasa”, using REVISIO viewing data. “Wings for a Tiger” ranked first or second in seven of the eight attention attributes surveyed this time. The average household audience rating also exceeded 10%, the first time since Come Come Everybody in 2021. Speaking of 2021, there was still a strong tendency to refrain from going out due to the coronavirus pandemic. Considering that this was a time when television viewership ratings themselves were high, you can see that the average viewership rating for “Wings of a Tiger” was quite high among recent works. By the way, among the six works included in this survey, the one that received the highest overall individual attention rating was “Ranman.” In addition to the performances by the talented young duo of Ryunosuke Kamiki in the lead role and Minami Hamabe as the heroine, the film is set in a rapidly changing era, from the end of the Edo period to the Meiji period, and then to the turbulent Taisho and Showa periods, and the turbulent lives of the two people will keep you hooked. There must have been a large number of viewers. In addition, “Maiaagare!” starring Haruka Fukuhara! ” was not very popular in terms of overall individual attention or household audience ratings, but it ranked first in the demographics of “middle-aged men (40 to 59 years old)” and “young women (13 to 24 years old).” It is characteristic. The story is set between 1990 and modern times, and I think it was easy for people of the same generation to relate to Ms. Fukuhara, who played the larger-than-life heroine. Also, the age group of men between 40 and 59 years old is exactly Fukuhara’s parents’ generation. I may have been glued to the screen, feeling like I was watching over Mr. Fukuhara’s struggles in the drama and my own daughter. This seems to overlap in part with the generation that watched Mr. Fukuhara as a child as “Main-chan” (a character on an E-TV children’s program) with his parents. This can be thought of as a result unique to Mr. Fukuhara, who has been active since he was a child actor. Unusual for a morning drama, attracting young men and managers/managers Now, if we look at the data for “Wings for a Tiger” again, it is noticeable that “young males (13-24 years old)” and “corporate managers/company executives” are attracting a lot of attention. This is probably largely due to the “unlike a typical morning drama” development that explores various social issues based on the theme of Article 14 of the Constitution, “equality before the law.” The story is still centered around the growth of the heroine, but it deals with serious topics such as misogyny, homosexuality, discrimination against Koreans, war responsibility, and the atomic bomb trial, making it more like a social drama than a morning drama. That was my impression. It seems that it attracted many people who had not had the habit of watching morning dramas before.
https://prcdn.freetls.fastly.net/release_image/51361/123/51361-123-97192f5ed27fc6a8fd20c94057c6a16c-1104×272.png “Wings for the Tiger” attention level table image by attribute Considering the broadcasting hours of morning dramas (this analysis covers only the broadcasts from 8:00 to 8:15), it seems that young men (13-24 years old) were able to watch the program in real time. They are mainly college students and people in their early 20s who have just entered the workforce. Many viewers must have identified with Torako’s struggle to be accepted by society. Many of the worries and difficulties faced by the characters can be empathized with by all working adults, not just women, and as a result, among young men, Come Come Everybody ranks No. 1 by far, with an 8% difference over Come Come Everybody, which ranks second. I think this has led to it gaining a lot of attention. Additionally, corporate managers/company executives may have viewed the story from the perspective of promoting women’s active participation in society. Torako’s bosses were reassuring for Torako, such as Katsuraba (Kenichi Matsuyama), Kuto (Kazuki Sawamura), and Takigawa (Kenichi Takito), but in the final week of the program, Katsuraba once again said, “I am Even now, I am against women studying law or pursuing a career in law,” she said, and was more than just an outspoken supporter of Torako. It depicts various hardships unique to Katsuraba’s position (Chief Justice of the Supreme Court), and it seems that the play was designed to make even the so-called “executives” such as managers and executives personalize the development of the drama. In any case, the data proves that it was a drama that overturned the image that morning dramas are for women. Even considering the broadcast time, it was thought that morning dramas were produced to appeal to women, but viewing data has revealed that depending on the theme selected, they can attract male viewers as well. . “Omusubi” starring Kanna Hashimoto exceeds “Tiger ni Tsubasa” in first viewing ratings After finishing “Tiger ni Tsubasa,” I started working on “Omusubi,” starring Kanna Hashimoto, right after I was immersed in the afterglow. Takashi Usagawa, the production supervisor, professes to be a “morning drama fan.” In the first episode, the main character, Yui Yoneda, jumps into the sea and says to herself, “Are we the heroine of a morning drama!” The story is full of “morning drama” style. There seems to be a big gap between it and “Tiger ni Tsubasa”, but on social media, morning drama fans were expressing their joy (?), saying things like, “It’s a big hit in the first episode!” and “It’s suddenly a morning drama lol.” The setting is Itoshima, Fukuoka Prefecture, which is rich in nature. The story of the main character, who was born in the Heisei era, aims to become a registered dietitian while being at the mercy of the unique people around her, such as a group of gals and a young baseball player, and it seems like a typical morning drama story of a woman’s growth. However, in the first week, the story depicts Yui’s family suffering from the Great Hanshin-Awaji Earthquake, so it is still difficult to predict what will happen next. The scriptwriter of this work, Nemoto Nonji, also depicted the Great East Japan Earthquake in the drama “Inspector Asagao,” which aired on Fuji TV in the past. It will be interesting to see how this work depicts the society and people facing the earthquake disaster.
https://prcdn.freetls.fastly.net/release_image/51361/123/51361-123-0e4f7c59d0e986d26cdf5d9ab5af326f-1039×584.png “Omusubi” 1st broadcast attention rate per minute graph image The first broadcast of “Omusubi” had an attention rating of 64.3%. Although it was lower than “Wings for a Tiger” at 67.9%, it exceeded “Wings for a Tiger” by 0.9% in terms of household audience ratings. By the way, the scene that drew the most attention was at 8:11, the aforementioned “heroine falling into the water” scene! Will it gain more attention in the future by incorporating many elements that will capture the hearts of morning drama fans? I can’t take my eyes off you for half a year! ■Many analytical articles on TV programs are now available. ” target=”_blank” rel=”nofollow ugc noopener”> Audience quality blog ” The REVISIO “Viewer Quality Blog” also offers a variety of other content, including analysis of dramas, variety shows, and TV commercials. Please take a look. Viewing quality blog is here ■Check viewer ratings and attention levels of TV programs for free! Viewing data disclosure site “ RE.Source ” REVISIO’s viewing data publication site “RE.Source” updates daily the household viewership ratings and attention levels of 6 terrestrial stations and 7 channels in the Kanto and Kansai regions over the past week. Anyone can view it for free (you must register your name and email address to view the attention level). Check out the latest audience ratings and attention for “Omusubi” here. Click here for the latest audience ratings and attention levels ■About the indicators used for this analysis
https://prcdn.freetls.fastly.net/release_image/51361/123/51361-123-2bfb23398ceb3a1f05556a4713765380-1200×409.png Attention explanation image *What is attention level? This represents the percentage of people who were looking at the TV screen (gazers) out of the people in front of the TV (stayers). You can see how much attention is being paid to the scene. REVISIO Co., Ltd. Public Relations Officer Yasutake Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo E-mail info@revisio.com Tel (direct contact) 050-5897-4931 [About REVISIO Co., Ltd.] REVISIO Co., Ltd. has changed its company name from TVISION INSIGHTS Co., Ltd. from October 1, 2022. We use human body recognition technology to obtain viewing behavior data for TV programs and commercials, and provide viewing analysis services for BtoB. A research device equipped with REVISIO’s proprietary human body recognition technology is installed on your home TV, and the viewing habits of survey participants are
automatically acquired every second. REVISIO’s unique gaze data, which determines who is in front of the TV and who is watching properly, is used by more than 200 clients in Japan, including advertisers, advertising companies, and broadcast stations. Currently, in Japan, we provide viewing data for all terrestrial programs and connected TV viewing data for 2,000 households in the Kanto area and 600 households in the Kansai area.