[“WWD JAPAN” October 7 issue] 2025 Spring/Summer Milan Collection Summary: Signs of trend in “Prada” mix and match
INFAS Publications Co., Ltd. Press release: October 8, 2024 [“WWD JAPAN” October 7 issue] 2025 Spring/Summer Milan Collection Summary: Signs of a trend in “Prada” mix and match Explanation of the latest collections of “Bottega Veneta” and “Gucci” that face modern society, as well as “Dolce & Gabbana” and “Fendi” that pursue girly style
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https://prcdn.freetls.fastly.net/release_image/80364/73/80364-73-06cf038140a2ddc810f09333b7bc03d4-1200×892.jpg “Prada” and “BOTTEGA VENETA” made their presence felt. Prada warns that algorithms are sapping people’s true creativity. Using the trompe l’oeil technique, she emphasized the importance of seeing things with your own eyes and the infinite possibilities of fashion with her strong mix-and-match style. Looking at the market, more and more people are enjoying fashion that can be freely combined without being bound by age, brand, or even taste. At the root of this is the desire to wear something that feels good to me and express my individuality. “Prada” strongly supported these people and conveyed the importance of maintaining individuality. “Bottega Veneta” exhibited creations of transcendental skill, as if recreating the imaginary world of a child playing with passion. Many animal motifs appear there. Overlapping the story of Noah’s Ark, in which humans and animals travel together towards a new world, the audience is taken on board the Bottega Veneta, an ark that escapes from a chaotic world. What can we learn from Milan brands to make transparent materials look fresh? In terms of materials, transparent materials such as organdy, tulle, and high gauge knits, which are essential for spring and summer, were frequently used. See-through items that are a long-term trend that we want to add variety to are “ANTEPRIMA,” which presents an art-like collection of layered colors, and “ANTEPRIMA,” which depicts a fresh image of women through the contrast of textures such as hardness and softness. “SPORTMAX” seems to be a good example. Girly styles made from transparent materials, led by FENDI, are also likely to be a keyword for spring/summer 2025. On the overseas news page, we also publish reviews from influential buyers regarding Milano Collection. In the “Fashion & Beauty Patrol” section at the end of the magazine, we have guest DJ duo UNA & MATCHA, who perform at fashion parties both in Japan and abroad, to report on the nightlife during Milan Fashion Week. MATCHA, who is also a talented photographer, takes snapshots of fashionable people he spots at party venues. We will deliver it with commentary from UNA, who loves fashion. Buy the paper version Buy electronic version Subscribe CONTENTS FEATURE ・2025 Spring/Summer Milan Collection Detailed Report Confronting a chaotic society, the trend is girly FOCUS ・2025 Spring/Summer Milan Collection Overseas Buyer Review: “Light Romanticism” is the Keyword SERIES ・OVERSEAS NEWS A collection of translated articles from the US “WWD”! : Hedi Slimane leaves Celine, finally parting ways after 7 years in charge of the house, etc. ・Solve the human resource shortage with SNS! SNS Recruiting Guide: Vol. 2 Basics How should I start? ・Rei Kimura’s Instagram strategy: vol. 15 Photography edition: Take beautiful pictures of accessories ・Beauty Insight Beauty wise man develops his theory: vol.180 Men’s beauty is about to start in earnest (Kikuko Yano / Editor-in-chief of iStyle “BeautyTech.jp”) ・Fashion designer’s life story Keita Maruyama’s 30 years of “peaks and valleys”: Episode 4 The “Keita Maruyama” bubble is about to expand ・This week’s eye: We have a wide range of bespoke items from “Marbon Golf”, and even people from the baseball world are rushing in! ? , others EDITORS’ LETTER ・The 25th Spring/Summer collection from Sustainer’s perspective, the best is “Diesel”! (Chizuru Mukai/Sustainability Director) EDITORIAL NOTE ・Editor’s Postscript This week’s special feature team: 2025
Spring/Summer Milan Collection returns to “humanity” (Kaname Murakami/Chief Editor, Waka Kimura/Editorial Department Reporter) FASHION&BEAUTY PATROL ・Find Milan’s stylish party people! (COVER CREDIT) BRAND:PRADA ART DIRECTION＆DESIGN: RYO TOMIZUKA