Launched “Results Dashboard” that visualizes the effects of videos on the site and leads to improvements by linking Firework and Sprocket

Started providing “results dashboard” that visualizes the
effectiveness of videos on the site and leads to improvements by linking Firework and Sprocket ​
Sprocket Co., Ltd. Press release: October 8, 2024 Launched “Results Dashboard” that visualizes the effects of videos on the site and leads to improvements by linking Firework and Sprocket Analyze user behavior before and after viewing and
contribution to CV Sprocket Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Hirotsugu Fukada) provides a CX improvement platform, and Firework Japan Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Country Manager: Yusaku Takizawa) provides integrated video solutions. , we have started providing a “Results Dashboard” that enables deeper verification of the effectiveness of videos on sites such as live commerce.
https://prcdn.freetls.fastly.net/release_image/32195/159/32195-159-5f35454b03837adf634bdfc2ee6c9f6e-1200×630.jpg

Verifying the effectiveness of short videos and live commerce becomes easier Traditionally, verifying the effectiveness of short videos and live commerce on a site required data aggregation and report creation, so running the PDCA cycle for verification and improvement required a certain amount of analytical knowledge and operational resources. Preparation was the challenge. Therefore, Firework and Sprocket collaborated to develop a “Results Dashboard” that allows you to check analysis results immediately at any time. This allows you to work on improving the operation of videos on your site without worrying about the man-hours required for aggregation and report creation. What you can achieve with the results dashboard The results dashboard allows you to easily see data such as:
https://prcdn.freetls.fastly.net/release_image/32195/159/32195-159-70350214ef92660f04ecd392122e787c-3789×2583.png Example 1: Distribution with great results
https://prcdn.freetls.fastly.net/release_image/32195/159/32195-159-502c4a11c9aa2a8d9dc860600895b881-3789×2583.png Example 2: Distribution with a large response such as video audience rating and comment posting The Results Dashboard is available at no additional cost to customers who subscribe to both Firework and Sprocket services. Please contact your consultant for details. About Firework Firework is an integrated video solution that helps brands get closer to their customers by delivering rich online customer experiences. By simply installing tags on your site, you can post vertical videos and UGC content, distribute live commerce, and implement 1:1 online customer service. In addition, by linking with various marketing tools, it is possible to analyze video viewing data and distribute content based on the content, contributing to improving CVR and LTV. https://jp.firework.com/ About Firework Japan Co., Ltd. Firework Japan Co., Ltd. provides the “integrated video solution Firework” with the vision of “transforming the online experience for everyone. Connecting people to all sites.” Name: Firework Japan Co., Ltd. (English company name Firework Japan K.K.) Establishment date: April 2021 Address: CIRCLES with Shimazuyama 7F, 2-5-9 Higashigotanda, Shinagawa-ku, Tokyo 141-0022 Business content: Provision of integrated video solution Firework Country Manager: Yusaku Takizawa
https://prcdn.freetls.fastly.net/release_image/32195/159/32195-159-cf66e723afd24984410050bfa072729b-1679×762.png Sprocket Co., Ltd. Sprocket Co., Ltd. provides a commitment service that creates results for websites and apps with the mission of “creating relationships between people and companies that improve each other through technology.” Name: Sprocket Inc. (English company name Sprocket Inc.) Established: April 2014 Address: 6th floor, K.U. Building, 7-24-4 Nishigotanda, Shinagawa-ku, Tokyo 141-0031 Business details: Providing commitment services to create results through development and operation of the CX improvement platform “Sprocket” and consulting Representative: Koji Fukada ■ About CX improvement platform “Sprocket” Sprocket is a CX improvement platform that realizes one-to-one communication by running a series of PDCA cycles from discovering issues with websites and apps to implementing measures and making improvements. Sprocket collects the actions taken by customers on the website in real time as “behavioral data.” By analyzing and utilizing behavioral data, it is possible to understand customer psychology and provide the ideal experience for customers. https://www.sprocket.bz/