[A new common sense for university advertising? ] We have released a corporate branding project “100 yen dinner” that will become a hot topic in the daily lives of university students! Campus Support Co., Ltd. Press release: October 8, 2024 [New common sense for university advertising? ] We have released a corporate branding project “100 yen dinner” that will become a hot topic in the daily lives of university students! We are now recruiting sponsoring companies for the purpose of corporate branding for younger students by providing a “100 yen dinner” where students can eat for just one coin! Campus Support Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Jun Matsumoto) has begun recruiting new sponsor companies aiming for corporate branding within the university. ■What is corporate sponsorship? We are looking for sponsoring companies that want to support students’ daily lives, and we are creating a new project that will provide “corporate branding,” “information for students,” and “experiences gained through participation” through original
advertising media that will become a hot topic within the university. This is a sponsored project. Through this project, we will guide students to deepen their understanding of “connections with society” and “career formation from early grades”. We will make every effort to make the results visible, and aim to develop a new style of sponsorship as a medium- to long-term initiative rather than a one-off project. ■What is 100 yen dinner? By providing students with a “100 yen dinner” that allows them to eat for just one coin, we aim to improve the eating habits of students before regular exams and reduce their financial burden, as well as to realize corporate branding. Through corporate sponsorship, we aim to reduce the financial burden by providing nutritious meals at low prices, and support healthy lifestyles by creating an environment where students can concentrate on their studies.
https://prcdn.freetls.fastly.net/release_image/46083/13/46083-13-b798cde2f84d6881aa21199483682bba-2025×2700.jpg
https://prcdn.freetls.fastly.net/release_image/46083/13/46083-13-e85d098622df204bbc380fa786bdee58-2025×2700.jpg Ritsumeikan Co-op
https://prcdn.freetls.fastly.net/release_image/46083/13/46083-13-212abfcf880269b781f209e7e7eb23f2-2025×2700.jpg Hitotsubashi University Co-op In addition to sponsoring the 100 yen dinner, we also carry out on-campus advertising such as the “School Cafeteria Tray Advertisement.” ■Why on-campus advertising is chosen [1] Targeting is possible down to the department level There are more than 300 cafeterias nationwide that can be used, and since you can choose the location for each cafeteria, you can segment it by “campus”, “faculty system”, etc. You can efficiently deliver advertisements to targeted students. For example, it is possible to post only for mechanical/electronic students, or only for architecture and civil engineering students. [2] Confidence posted within the university More than 90% of students have a positive image of advertisements because of the sense of security that the
advertisements are placed in on-campus facilities. [3] Long-term cognitive formation Since the advertisement is in the cafeteria, which is used by students from lower grades to job-hunting grades, continuous posting can build awareness in a snowballing manner. ■Example of purpose of use for corporate branding ・I want people to remember company names and service names (creating recognition of BtoB company names and service names) ・I want to do corporate branding such as anniversary information and IPO schedule (100th anniversary/listing commemoration) ・I want to use it for promotional opportunities such as movie releases and publication commemorations (TV programs, book information) About Campus Support Co., Ltd. Company name: Campus Support Co., Ltd. University co-op intramural advertising management office Address: 7th floor, Shin-Kagurazaka Building, 43 Tansu-cho, Shinjuku-ku, Tokyo Representative: Jun Matsumoto Establishment date: July 22, 2003 Company HP: https://www.campussupport.co.jp/
Inquiries/requests for materials regarding this matter Please use the link below to request information regarding this matter. Click here to download the document *Media materials are available on the recruitment service comparison & information request site “ Pitarik ” is published. Please download from the same site.