Yuinchu supports the “shape” of the new farm envisioned by Hamara Noen with “PARK SPOT”

Yuinchu Co., Ltd. press release (2024.10.09) Yuinchu Co., Ltd. Yuinchu supports the “shape” of the new farm envisioned by Hamara Noen with “PARK SPOT” ～Creating a place to expand the experience of Hamara House and providing moving local experiences Reproduced with POPUP! Spreading the charm of Yatsugatake to Tokyo and Kanagawa Yuinchu Co., Ltd. (read: Yuinchu, head office: Shinagawa-ku, Tokyo / CEO: Masami Ono Vegepangu Co., Ltd. (Headquarters: Hara-mura, Suwa-gun, Nagano Prefecture, Representative Director: Yusuke Orii; hereinafter Vegepangu) provides support for updates of new experience content at the “Experiential Farm Hamara House” developed by Hamara Noen, an agricultural brand of Vegepangu Co., Ltd. I did.
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Supporting Hamara House with PARK SPOT Our company provides support through a multifaceted approach, including business support and public relations activities for Hamara Noen. Last year, we worked with our company, which specializes in place design on unused land, to think together and redefine “the way of agriculture that Vegepangu represents” as an essential solution to the issues in agricultural management that we learned about. We supported the launch of Hamara House (hereinafter referred to as Hamara House), a hands-on farm, through our business “PARK SPOT.” Hamara House, which opened in July 2023, has been visited not only by tourists from outside Nagano Prefecture but also by many people from within the prefecture. Last year’s shipments reached a record high of approximately 200,000 trees, and new developments are emerging, including collaboration with companies that sympathize with the new farm format and the production of new varieties. Hamara House in 2024 will update the local experience Continuing from last season, in addition to our regular role as a direct sales store and harvest experience, we have set up a kitchen trailer (Hamara Cafe) to create a place for new food experiences, and we will be selling drinks using craft beer from Yatsugatake and natural water from Shinshu. , corn soup developed with local friends was also served. In addition, the store has become Hamara House, filled with the charms of Yatsugatake’s food and nature, including works by local photographers, local vegetables, and processed products for sale. Additionally, this year, we are updating the interior of our store (a large plastic greenhouse) to create a space that is more comfortable to spend time in.
https://prcdn.freetls.fastly.net/release_image/28845/65/28845-65-6c9ecaba2a0a5d364d1723ee0227a326-3900×2600.jpg Our company provided advice on “how to spend time in this place” and space creation, which Hamaranoen cherishes, and also provided practical support such as providing specialty coffee to create a cafe time and operational design.
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https://prcdn.freetls.fastly.net/release_image/28845/65/28845-65-114c64ae79ab16f725644d64837a7b05-1616×1080.jpg Also, when you spray mist on things around you, you can relax as if you were spending time in a park anytime, anywhere.Fabric mist | Nature in the city (disinfecting and deodorizing mist) was developed with this idea in mind. We have created a place where we can consider together the merits of traditional “farms” and ways to express new ways of being.
https://prcdn.freetls.fastly.net/release_image/28845/65/28845-65-5d002b6a1f000812b8081e1e77839d6d-2048×1659.jpg Supporting local experiences in the Kanto region by creating places with a focus on reproducibility While recognizing that “the charm of a region can best be conveyed by experiencing it locally,” we go to the area so that people can have a simulated experience in the Kanto area, even if only a little, with a moving experience that can only be felt locally. We thought that we could create an opportunity for people who cannot afford to experience Yatsugatake, Hamara House, and agriculture to become more familiar to them, and we are offering POPUPs that are particular about reproducing local experiences such as harvesting experiences at all SWITCH STAND coffee stands operated by our company. (Tokyo: Hatsudai, Odaiba, Akabane, Kanagawa:
Motosumiyoshi) from August 27th to August 31st.
https://prcdn.freetls.fastly.net/release_image/28845/65/28845-65-fa42a2f47b34e193225e0301feea93e8-1919×1080.jpg For your reference: Click here for POPUP
(Mo:take MAGAZINE) A one-stop POPUP that connects you with the moving experiences of Yatsugatake. Simultaneously held at 4 SWITCH STAND stores! https://motake.jp/magazine/hamaranouen-popup01/ A logo that expresses “Hamara House” itself has also been created Image
URL: https://prcdn.freetls.fastly.net/release_image/28845/65/28845-65-114a60d70de638d74616a01894c46a2c-758×756.png The logo, which boldly expresses the word “HOUSE,” gives space to the image and meaning by emphasizing “HAMARA HOUSE,” which utilizes vinyl greenhouses in a new concept, as “HOUSE.” And “hamara” is freely expressed in “HOUSE” written in “DIN”, a font used for model numbers of industrial products in Germany. This logo is linked to the image of Hamara House, which has the appearance of an industrial-style greenhouse, but inside the greenhouse, it not only functions as a direct vegetable store but also provides a variety of experiences. Since Hamara House opened in 2023, we have been updating the experience while exploring new forms of farming. In the future, we will also pursue the possibilities of “agriculture” in creating a space at “Hamarah House” after the season (summer) has ended. Our company will continue to support Hamara Noen, which is a farmer and provides a variety of experiences by creating places unique to the local area. Reference: About “Experiential Farm Hamara House”
https://prcdn.freetls.fastly.net/release_image/28845/65/28845-65-7f935e8f00fc1f016bc4dd14632d08f3-2388×1668.jpg Hamara House, where you can enjoy an unprecedented agricultural experience, aims to be a place where the emotions of visitors overflow through the experience, and where you can feel as free as you are at home. Our company’s idea of ​​a large plastic greenhouse is to serve as a workshop for a farm, but also to function as a place to create experiential value that can only be achieved by a local farm, demonstrating a new form of farm that is sustainable and unaffected by society. It is defined as something that can also play a role in (Vegipang Co., Ltd. Release: ) ■Company overview Company name: Yuinchu Co., Ltd. Location: 5F Fujiwara Building, 2-11-10 Kamiosaki, Shinagawa-ku, Tokyo Established: August 8, 2012 Representative Director: Masami Ono Business content: Space development and operation business / Food and beverage development and operation business Various media development and management businesses / Various production and production businesses URL: https://yuinchu.com PARK SPOT： https://park-spot.jp Instagram:
https://www.instagram.com/park_spot/ ■Overview of “Experience Farm Hamara House” Location: 11398 Tamagawa, Chino City, Nagano Prefecture Access: Approximately 15 minutes by car from the nearest station, Chino Station on the JR Chuo Main Line. Approximately 10 minutes by car from Suwa Minami IC. Hamaranouen: https://hamaranouen.jp/ Instagram: https://www.instagram.com/hamara_nouen/ *Off-season business hours will be announced on the Instagram page above.