Lemon Life Co., Ltd. 10/10 (Thursday) New brand HARAJUKU SPORTS CLUB(R) designed by Tetsuya Chihara starts!

[Lemon Life Co., Ltd.] 10/10 (Thursday) New brand HARAJUKU SPORTS CLUB(R) designed by Tetsuya Chihara starts! ​ Lemon Life Co., Ltd. Press release: October 9, 2024 10/10 (Thu) New brand HARAJUKU SPORTS CLUB(R) designed by Tetsuya Chihara starts! ~Let’s play sports together in Harajuku~
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Snug Co., Ltd. (Sendagaya, Shibuya-ku) will collaborate with Tetsuya Chihara, representative art director of the design office [Lemon Life], on October 10, 2024, to create HARAJUKU SPORTS CLUB(R) ” (HSC(R)) will be launched. Sales will take place at the shop booth in front of Lemon Life, located on the 3rd floor of Harakado Building, which opened in Harajuku this spring as a new source of Tokyo culture, and on the website. HSC(R)︎ started its movement here in Harajuku, where the Olympic Games were held twice, which is rare in the world, and supports the power of sports to brighten society. What I hope for in this creation is meeting new friends through this club activity. HSC(R) starts with T-shirts, jerseys, socks, large bandanas, and caps. With Harajuku’s free thinking and planning ability, we will continue to take on the challenge of meeting everyone’s expectations and requests, such as using functional materials for town use, T-shirts that can be worn without worrying about the front or back, and overseas sales. [Comment from SNUG CO.,LTD. Representative
Director/Hiroto Sawa] I met Director Chihara at the youth baseball field. I want to create fun things by connecting interesting techniques, manufacturing methods, the latest materials and processing methods, and an artist’s inspiration. [Creative Director/Tetsuya Chihara Comment] October 10th is Sports Day. Harakado, where Lemon Life is located, was the former Olympic Village where the Tokyo Olympics were held in 1964. The Tokyo Olympics also marked the beginning of the development of Tokyo’s creativity. I want to fuse sports and Harajuku culture and liven it up.
https://prcdn.freetls.fastly.net/release_image/33868/16/33868-16-e0a21f7e5df86d8d6d5697441ffb56e8-2049×2455.jpg Tetsuya Chihara Art director/Representative of Lemon Life Co., Ltd. Born in Kyoto in 1975. In 2011, he established the design company Lemon Life. Designs in various genres such as advertising (H&M, Nissin Cup Noodles x Laforet Harajuku, etc.) branding (Unnana Cool, etc.), CD jackets (Keisuke Kuwata “Gakuta”, Kayoko Yoshizawa, etc.), drama production, MV, CM production, etc. . My long-held dream as a film director, “Ice Cream Fever,” will be released in July 2023. In 2024, we will move our office to Harakado, Tokyu Plaza Harajuku, and are working on a new type of design company that integrates a community, shop, school, etc. in an open space.
https://prcdn.freetls.fastly.net/release_image/33868/16/33868-16-6a5d0b10ba7087e3d8f2747196f5a5ca-2937×2481.png [About material]: 100% polyester The fabric used for T-shirts has a large surface area because the front side is woven into an uneven shape similar to a honeycomb structure, and the flat surface on the skin side of the fabric absorbs sweat and moves it to the front side. Evaporate quickly. Over the past few years, the water-absorbing and quick-drying functional fibers that have become popular in
professional sports uniforms have become an indispensable material for all kinds of sports, from children’s soccer to adult yoga. We suggest that you wear the fabric as “everyday wear” around town. 1. When the sweat absorbed by the fabric dries, it removes the heat of
evaporation, so in the summer or when it’s hot during exercise, the surface temperature of the body decreases, making you more comfortable and improving your performance 2. “Sweat stains” on other people’s armpits and backs on the train during the rainy season or on summer days will become less noticeable (if that person is wearing them) 3. It dries quickly, making it difficult for the bacteria that causes the odor to grow, and your family will look at you strangely when you get home because it’s not smelly 4. Even on days when there is little sunlight during the rainy season or fall/winter, it dries quickly even if you hang it indoors, so you can say goodbye to the gloomy feeling of doing laundry 5. It does not feel cold to the touch, so you can wear it comfortably even in winter 6. Wrinkle-resistant [Store information] Lemon Life 〒150-0001 6-31-21 Jingumae, Shibuya-ku, Tokyo Tokyu Plaza Harajuku “Harakado” Lemon Life 302 11:00-19:00 [Inquiry] Tel: 03-5772-8282 E-mail: thefitkitmarket@gmail.com EC site: http://www.giftedur.com Instagram：＠harajuku_sports_club
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