[Promoting traditional industry to tourists visiting Japan with new materials] First exhibition and sale of Kyoto fans made from mushrooms “Kyoto fans -Kinowa-”
mushco LLC Press release: October 18, 2024 [Promoting traditional industry to tourists visiting Japan with new materials] First exhibition and sale of Kyoto fans made from mushrooms “Kyoto fans -Kinowa-” ~Initiatives will begin in October at Kyoto’s “aeru gojo,” which conveys Japanese tradition, and the “Kyoto Traditional Industry Museum,” which exhibits Kyoto City’s traditional industries all in one place~ ・”Bringing Japanese tradition and the global environment to the future” A collaboration between Kyoto’s traditional industries and new materials derived from mushrooms ・“Enjoy the new way of tradition” Exhibition and sales start for the first time at “aeru gojo” in Kyoto and Kyoto Traditional Industry Museum ・“Sustainable and unique” Naturally derived mushroom mycelium sustainable leather new material From October 2024, we will be exhibiting and selling the product “Kyo Uchiwa -Kinowa”, which is a collaboration between Kyoto’s 80-year-old tradition and the new sustainable leather material “Mushroom Skin (Mushroom Leather)” derived from mushrooms. It will start at “aeru gojo” and “Kyoto Traditional Industry Museum”. This will be the first opportunity for domestic and foreign visitors to Japan to get their hands on the products and see their appeal. This is an initiative to pass on both Japanese tradition and the global environment to the future through the new possibilities of mushrooms.
https://prcdn.freetls.fastly.net/release_image/139387/5/139387-5-84202e41561953ed5061f4151b9feeed-1350×1350.jpg
https://prcdn.freetls.fastly.net/release_image/139387/5/139387-5-7a82ac297861b59d188a641cd50594ce-1350×1350.jpg (Photo provided by: Kyoto Traditional Industry Museum) ■Project introduction “mushco”, Japan’s first brand specializing in mushroom skin (mushroom leather), was started as a result of an encounter at “TOKYO UPGRADE SQUARE”, where administrative agencies with administrative issues and startups with solutions meet and promote public-private collaboration. ” (operated by mushco LLC, CEO: Yoshihiko Hino) and Shiomi Uchiwa Co., Ltd. (Representative Director: Etsukatsu Akita), which has a history of over 80 years and produces “Kyoto fans”, a traditional craft of Kyoto. Collaboration products “Kyoto Uchiwa-Kinowa-” has received a lot of feedback on social media from many people in Japan and overseas. “Kyoto Uchiwa-Kinowa-” Product details: https://mushco.jp/products/kyoto-fan Previous press release: In addition, the number of foreign tourists staying in Kyoto is currently increasing by 38.6% compared to the same month last year, and the number of foreign tourists staying in Kyoto is rapidly increasing. (*1) Therefore, So that more inbound customers can come into contact with our products and learn about their appeal , Kyoto “aeru gojo” Exhibited and sold at (Managed by: Aeru Co., Ltd., Representative Director: Rika Yajima), “Kyoto Traditional Industry Museum” (Managed by: Kyoto Industrial Promotion Center Co., Ltd.) The exhibition has begun. Through this initiative, We will spread the appeal of Kyoto’s traditional industry, “Kyo Uchiwa” and the sustainable material “Mushroom Skin,” while also contributing to the continuation of Japanese tradition and the development of the local economy.
https://prcdn.freetls.fastly.net/release_image/139387/5/139387-5-690a2deba911407414e967acd32764bf-1350×1350.jpg (Photo provided by Waeru Co., Ltd.)
https://prcdn.freetls.fastly.net/release_image/139387/5/139387-5-43270440623c0914767362cdd78c3197-1350×1350.jpg (Photo provided by: Kyoto Traditional Industry Museum)
lacquerware. Through detailed explanations of each item and videos of the production process, as well as corners where you can actually touch and experience tools and materials, you can not only appreciate the finished product, but also learn about its background,
manufacturing process, and techniques. You can. *Exhibition period: October 1st to March 31st ■What is mushroom skin
https://prcdn.freetls.fastly.net/release_image/139387/5/139387-5-8e17489dbc22516a8a3d4f122d98d5c4-945×520.jpg Mushroom skin (mushroom leather) is a new leather-like material made from mushroom mycelium is. The marks left by the mushrooms trying to grow from the mycelium remain as a unique pattern, making it unique in that no two patterns are the same. Additionally, mushroom skin can be manufactured without petroleum in the base material, minimizing the use of chemicals. It has a much lower environmental impact during the manufacturing process than animal-based natural leather or
petroleum-based synthetic leather, and has recently been attracting attention in the fashion and interior industries as a material that takes animal welfare and the global environment into consideration. The current trends that support the spread of this material include These include 1. Animal welfare, 2. A shift away from oil, and 3. Contribution to domestic forest conservation.
https://prcdn.freetls.fastly.net/release_image/139387/5/139387-5-b870ade4e2214314bedf34ed1aacb848-1920×1080.png ■What is mushco Japan’s first brand specializing in “Mushroom Skin (Mushroom Leather)”, a new leather-like sustainable leather material derived from mushroom mycelium is. Not only is it a sustainable material, but we also recognize the unevenness of each pattern of mushroom skin as a unique characteristic of a natural material, and we develop products that take advantage of these characteristics, and we encourage customers to pick up and use the products. We want to be a company that respects the individuality and diversity of everyone. We aim to develop products using the environmentally friendly material Mushroom Skin, which will lead to a sustainable society, and to make the owners of the products feel comfortable and happy, with their individuality and diversity respected. “Achieving both sustainability and well-being” This is our mission.
https://prcdn.freetls.fastly.net/release_image/139387/5/139387-5-aeda9cad46ddbb35c123b9bab52e39a1-2048×1365.jpg (*1) Travel Voice (2024.10) “For the fifth consecutive month, the ratio of foreigners at hotels in Kyoto city exceeds 60%, with the highest number coming from China, leading up to the busy season for the autumn leaves season” https://www.travelvoice.jp/20241002-156421 《Company Profile》 Official website: https://mushco.jp/ Instagram: https://www.instagram.com/mushco.jp/ Company name: mushco LLC Head office: 2F-C, Shibuya Dogenzaka Tokyu Building, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo Representative: Representative Yoshihiko Hino
