[Odakyu Electric Railway Co., Ltd.] Announcement of “Shinjuku Minamirumi” 2024-2025 (10th anniversary) Odakyu Electric Railway Co., Ltd. Press release: October 18, 2024 Announcement of “Shinjuku Minamirumi” 2024-2025 (10th anniversary) Light, color. My heart dances. ～colorful＆heartful～ ●The five companies, East Japan Railway Company Metropolitan Area Headquarters, Takashimaya Co., Ltd., Daiwa Securities Co., Ltd., Asahi Mutual Life Insurance Company, and Odakyu Electric Railway Co., Ltd., have an overall theme of “Light, Color. Heart, Dancing. ~Colorful & Heartful~” “Shinjuku Minamirumi” (10th anniversary) will be held again this year from November 15, 2024 (Friday). ●In addition to the installation of illuminations with various effects from each company, we will also hold a digital stamp rally that you can easily participate in from your smartphone, where you can get great coupons that can be used at some stores at each facility.
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https://prcdn.freetls.fastly.net/release_image/12974/1266/12974-1266-479b98ac2ce7da9bc084c906568f9cd5-690×338.png Shinjuku Minamirumi venue MAP (2) Befitting the 10th edition, more unique illuminations at 6 facilities and the colorful harmony created by them. Each of the 6 facilities has its own unique illumination theme, and the overall theme of Shinjuku Minamirumi is “Light, Color.” My heart dances. ~colorful & heartful~”, you can enjoy an overwhelming array of colorful and beautiful illuminations that will make your heart dance. (3) A digital stamp rally will also be held at the same time that anyone can easily participate using their smartphone*1. By visiting two of the six facilities that make up Shinjuku Minamirumi and reading the two-dimensional code, you can earn coupons and novelty items that can be used at some stores. By using the coupons you have earned, you can participate as many times as you like during the period. *Implementation period: November 15, 2024 (Friday) to December 25, 2024 (Wednesday) *Stamps can be obtained from 6:00 to 24:00. Please note that requests cannot be made outside of business hours. *Coupon (novelty) contents are subject to change or termination without notice. *Coupon usage (novelty exchange) varies depending on each facility’s business period and hours. Please check each facility’s website for details. *1: You may not be able to participate depending on the smartphone model or OS version. For details, please refer to the two-dimensional code posted on the Shinjuku Minamirumi poster. 3. Implementation summary for each venue ■Location: Suica Penguin Plaza ■Theme: “WELCOME to SHINJUKU
Minamimirumi!” JR Shinjuku Station will celebrate its 140th
anniversary in March 2025. Shinjuku Minamirumi’s “Welcome Gate” will be set up at the Suica Penguin Plaza outside the new south ticket gate. Hello with bright and gentle colors! blue! We have prepared a large gate that you can pass through based on the theme of “Shinjuku Minamirumi”, inviting you into the world of gorgeous illuminations. This year as well, we will be installing a “SHINJUKU” text object that you can enjoy day and night, and we look forward to serving you as a memorable photo spot. Cute Suica penguins are also waiting for you on Blue Lighting Road. ■Period: Scheduled for Friday, November 15, 2024 to Friday, February 14, 2025 *The Suica penguin is a character of JR East’s Suica. *Suica is a registered trademark of JR East. ■Image:
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https://prcdn.freetls.fastly.net/release_image/12974/1266/12974-1266-d64bf883e110fa72b0fe587c04880e1f-639×419.jpg ■Location: JR Minami-Shinjuku Building ■Theme: “Brilliant
Gold&Luxury” Outside the building, exterior illuminations will welcome you, and from the entrance you will be greeted by a Christmas tree that emits a brilliant glow using traditional warmth. We provide a space where visitors can spend time feeling warm and happy. ■Period: Scheduled for Friday, November 15, 2024 to Wednesday, December 25, 2024 *Exterior illumination is scheduled until Friday, February 14, 2025 ■Image:
https://prcdn.freetls.fastly.net/release_image/12974/1266/12974-1266-b6eed7c6c6d61db3ea3d6694058d2fa5-502×687.png ■Location: JR Shinjuku Miraina Tower ■Theme: “Nature Christmas” This Christmas, we will fill the office entrance with the scent and warmth of nature, creating a comfortable space. A new lighting system has also been installed behind the tree, allowing you to enjoy the gorgeous and moving light decorations from inside and outside the building. ■Period: Scheduled for Friday, November 15, 2024 to Wednesday, December 25, 2024 ■Image:
https://prcdn.freetls.fastly.net/release_image/12974/1266/12974-1266-fee8fe7159bca2a3768bd36e418a0082-871×519.png ■Location: Shinjuku Mines Tower ■Theme: “FOREST×SNOW” The concept is a fantastic space that combines the beauty of nature and the silence of winter. The symbolic tree, which is covered in silver and white illumination, shines like a starry sky, and surrounding the tree is lush greenery reminiscent of a forest, giving you a sense of the warmth and breath of nature. In addition, the overall colors are unified with white and blue to express the clear cold winter air and tranquil snowy landscape. We provide a space where business people can forget their daily busyness and feel like they are in a forest. Enjoy this place as a special Christmas oasis that offers a moment of solace and peace. ■Period: Scheduled for Friday, November 15, 2024 to Friday, February 14, 2025 ■Image:
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https://prcdn.freetls.fastly.net/release_image/12974/1266/12974-1266-a893c410ab94ca2b20715471b419613d-527×297.jpg ■Location: Takashimaya Times Square ■Theme: “Find your happiness!” Takashimaya’s Christmas theme this year is “Find your happiness!” At the “Garden of Light” in front of the JR exit on the 2nd floor, you will be greeted by a green symbolic tree decorated with ornaments in the theme colors “orange & gold” and a motif of “ribbons,” and on the terrace deck on the 2nd floor, you will be greeted by golden lights. illuminates the sidewalk. Bright and warm illumination creates a space where a lot of happiness can be connected. ■Period: Scheduled for Wednesday, November 13, 2024 to Friday, February 14, 2025 *The tree is scheduled until Wednesday, December 25, 2024 ■Image:
https://prcdn.freetls.fastly.net/release_image/12974/1266/12974-1266-1f8ead0c6e43509dfd6b53e7a216c32c-496×370.jpg ■Location: Shinjuku Southern Terrace/Odakyu Southern Tower ■Theme: “HELLO WINTER Light Show!” “HELLO” is a symbol of communication that goes beyond words. People from all over the world gather in Shinjuku and greet each other in their own languages. Because this is a place where people can interact actively and feel the joy of spending time together, we use colorful and peaceful lighting to create an atmosphere that is full of smiles and welcomes everyone. There are many highlights that will make you want to take photos, with lighting using the Twinkly Lighting System that displays various words such as “HELLO” and colorful light-up spots. ■Period: Scheduled for Friday, November 15, 2024 to Friday, February 14, 2025 ■Image:
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https://prcdn.freetls.fastly.net/release_image/12974/1266/12974-1266-4aa5ae8d14102ee7cb7b4b75a541091a-3900×2426.jpg ■Shinjuku Minamirumi 2024-2025 special site
https://www.odakyu-ag.co.jp/minamillumi2024/ *Scheduled to be released at 10:00 on Friday, November 1, 2024