[Creators Match] “Regional Design Factory” aiming to solve regional issues 2024 5th edition We will create a PR poster for “Old Nikko Kaido Koshigaya-juku” in Koshigaya City, Saitama Prefecture!
Creators Match Press release: October 18, 2024 “Regional Design Factory” aiming to solve regional issues 2024 5th edition We will produce a PR poster for “Old Nikko Kaido Koshigaya-juku” in Koshigaya City, Saitama Prefecture! Solving local issues with the help of local creators. “Rethink Creator” is sponsored by Creators Match Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Kyoshu Wu, hereinafter referred to as “Creators Match”), which proposes new ways of working to creators through the development of professional human resources. PROJECT” will implement the “Regional Design Factory”, which aims to solve municipal issues with the hands of local creators, with the support of “Rethink PROJECT”, which is JT’s contribution to local communities. For the fifth edition in 2024, which is the third year of the project, we will produce a PR poster for “Old Nikko Kaido Koshigaya-juku” with the cooperation of Koshigaya City, Saitama Prefecture.
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Nihonbashi. It is also famous for the frequent visits of Tokugawa Ieyasu and Hidetada for falconry. Some of the old folk houses and storehouses still exist today, and the townscape has the feel of a post town. Starting with a workshop to be held on October 24th (Thursday), a local creator team will “Rethink” (= think from a different perspective) with city officials, and will “rediscover the charm of Koshigaya-juku on the Old Nikko Kaido Road.” We will create a poster to send out the message. The completed posters will be presented to Koshigaya City by the creators around mid-February 2025, and will be presented at the “Koshigaya-juku Hina Meguri” event held in March of the same year, as well as at various businesses, restaurants, and stations in Koshigaya City.・Planned to be posted at public facilities, tourist base facilities, Koshigaya-juku, and other cities and towns along the highway.
https://prcdn.freetls.fastly.net/release_image/33716/105/33716-105-698feea6afd027330eefc247299d6496-1080×1080.png Hisashi Ishikawa Creative director/copywriter Born in Ibaraki Prefecture. After working at a design company and an advertising agency in Tokyo, he joined the design office DRESSERS in Koshigaya Lake Town. Marika Ishikawa Art director/designer Born in Koshigaya City. After working at a design company in Tokyo, a major interior goods manufacturer, and a cosmetics manufacturer, established DRESSERS.
https://prcdn.freetls.fastly.net/release_image/33716/105/33716-105-442e987f3aabf98c30638764ee2302c6-1080×1080.png With a focus on copywriting and design, the couple develops branding and design activities that are closely tied to the local community. Also active as “TRADITIONOW”, a strategic creative group that promotes local traditional crafts (incorporated in 2024). Major awards: Grand Prix of the Sendenkaigi Award, 3rd place in the Technology/Brand/Intellectual Property Business Plan Contest, Tokyo Handiwork Project Product Development Designer/Support Product Selection, Rethink Creative Contest 2021 Local PR Award, Nippon Design Exhibition that Opens the Future Selected.
https://prcdn.freetls.fastly.net/release_image/33716/105/33716-105-521bdd1d6d3747eff0f4c65c4de59811-1080×1080.png Yuko Umetsu Photographer Born and residing in Koshigaya City. Specializes in photographing people and is currently active in photographing personal commemorative photographs and corporate advertisements. Worked at a major children’s photo studio for 13 years from 2001. Comprehensively engaged in new business development planning, sales, etc. While working there, graduated from Vantan Design Institute’s photography department. From 2014: Became independent in search of new possibilities. Independently planned kids photo sessions are held all over the country. 2018~ (Public) Girl Scouts Japan Federation Official Contract 2023 Meiji Yasuda Life My Happiness Photo Contest winning work will be featured in TV commercial 2024 Paloma Photo Contest winning work used in advertisement Image
URL: https://prcdn.freetls.fastly.net/release_image/33716/105/33716-105-53b472161f23bfd376b2245814e9a02a-1080×1080.png Takashi Takahama Art director/designer After working at a design company in Tokyo, founded CLAP Co., Ltd. in 2011 Masayo Yamazaki Art director/designer After working at a design company in Tokyo, joined CLAP Co., Ltd. in 2011
https://prcdn.freetls.fastly.net/release_image/33716/105/33716-105-c6ce4242fef63815ebcd5e3b20d2f2b7-1080×1080.png Focusing on package design, we also produce graphic designs for CI, VI, posters, etc. [Award history] ○2010 ST Design Award / Special Jury Award ◯10,000 creators meet PASS THE BATON Project.vol.1 Award ○Japan Package Design Award Food, confectionery, cosmetics department Selected for 2007, 2009, 2015, 2017, 2019, 2021, 2023 Branding department Selected in 2025 ◯Japan Packaging Competition 2023 General Goods Category Award ◯2024 Good Design Award Winner 〈Future flow (planned)〉 1 Kickoff meeting Date: October 24, 2024 (Thursday) 18:00-21:00 Location: Koshigaya City Hall Entrance Building 3-1 Conference Room (4-2-1 Koshigaya, Koshigaya City, Saitama Prefecture) Participants: 5 local creators (above), Koshigaya-juku town
development staff, Koshigaya City staff, etc. 2 Design proposal proposal meeting Date: Mid to late November 2024 Location: Online 3 Presentation ceremony Date: Mid-February 2025 (planned) Location: Koshigaya City Hall (tentative) ■About “Rethink Creator PROJECT” Regional Design Factory The “Regional Design Factory”, which has been running since 2022, works with creators who have participated in seminars and contests and have a “heart of love for their local area” and “a desire for regional revitalization” to collaborate with local creators to develop ideas for local issues. We aim to solve problems with the power of creativity. In 2023, seminars were held in Miyazaki City and Fukuoka City in June, Kagoshima City in July, and Fujisawa City and Nara City in September, focusing on areas requested by local governments that held seminars. With the cooperation of each city, we are currently using creative materials, mainly posters, to solve local issues. ■About “Rethink Creator PROJECT” Through the curriculum provided by Creators Match Co., Ltd. [workshop-type
seminars/idea-focused contests/creative activities in collaboration with local governments], we will teach you how to “rethink” – give form to ideas (creative) – and communicate them. This is a project to create capable human resources (Rethink Creators). We aim to realize regional revitalization through “local production for local
consumption by creators,” in which Rethink Creators are created in various parts of Japan and local Rethink Creators solve problems in each region as resources for local industry. The idea of “Rethink Creator PROJECT” is the embodiment of “Rethink PROJECT,” and we will continue to work on it in 2024 with the sympathy of that idea. Creators Match Co., Ltd. Representative: Representative Director Keiju Go Address: Daiwa Sasazuka Building 8F, 1-64-8 Sasazuka, Shibuya-ku, Tokyo Established: August 1, 2007 Capital: 100,000,000 yen Business content: Platform business “thinc” / Advertisement production / site operation business / AdFlow business URL: https://c-m.co.jp/ Image
URL: https://prcdn.freetls.fastly.net/release_image/33716/105/33716-105-abf1caf2e1473a907af25a80f1f66466-489×275.jpg ■About Sponsored Rethink PROJECT Rethink PROJECT is a collective term for the community contribution activities that JT conducts together with its partners. With the keyword “Rethink” in mind, we will utilize unprecedented perspectives and ways of thinking to tackle various issues in local communities, in order to realize a better tomorrow that will fulfill our hearts. For project details, please see the official online page below. Rethink PROJECT website:
https://www.rethink-pjt.jp/
https://prcdn.freetls.fastly.net/release_image/33716/105/33716-105-ea993b18d870b53c4f247064e0005933-489×275.png Japan Tobacco Inc. Representative: Representative Director Masamichi Terabatake Location: 4-1-1 Naganomon, Minato-ku, Tokyo Established: April 1, 1985 Capital: 100,000,000,000 yen Business content: Tobacco business, pharmaceutical business, processed food business URL: https://www.jti.co.jp/
