[Mitsukoshi Isetan Holdings Co., Ltd.] Ginza Mitsukoshi Department Store basement Western confectionery corner will be refreshed and reopened in October 2024! New products and new stores perfect for Ginza souvenirs are now available Mitsukoshi Isetan Holdings Co., Ltd. Press release: October 18, 2024 Ginza Mitsukoshi Department Store basement Western confectionery corner will be refreshed and opened in October 2024! New products and new stores perfect for Ginza souvenirs have arrived Ginza Mitsukoshi limited brand European sweets 1st store, custard sweets specialty store Kanto’s first permanent store newly opened, 4 popular brands include freshly made sweets etc. Lineup Image
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https://prcdn.freetls.fastly.net/release_image/8372/2834/8372-2834-0a690b404a0f383ca23e8acddf886603-3900×2600.jpg This fall, the brand “Mariette” will be unveiled for the first time. This is a Ginza Mitsukoshi limited brand that features cute and warm store designs and items. A variety of sweets from all over Europe are lined up in the store, with a focus on Dutch sweets such as
Stroopwafels.
https://prcdn.freetls.fastly.net/release_image/8372/2834/8372-2834-28212dc8347b1d1806a3483ae5f4524a-1800×2700.jpg Cookie Assortment M 1,728 yen (5 types/13 pieces in total) The popular cookie tins include “Birch Diderma,” also known as the Lady’s Kiss, “Walnut Galette,” which has an addictive flavor of butter and walnuts, “Strawberry Lang”, which has a slightly sour flavor made with langue de chat dough, and fragrant almonds. There are plenty of “florentines” spread all over the place. An assortment of popular European baked goods.
https://prcdn.freetls.fastly.net/release_image/8372/2834/8372-2834-f89cec4cee517f7ed371deaf14071809-1800×2700.jpg Stroopwafel (caramel) 1,620 yen (5 pieces) Stroopwafel, which originated in the Netherlands, is a traditional sweet that is closely tied to daily life and is enjoyed by both children and adults at cafes and food stalls. Of course, you can eat it as is, but we also recommend heating it up in a cup of coffee or other hot drink before eating. If you leave it on the waffle for a while, the caramel sandwiched between the waffle batter will start to melt, and the steam will give off a soft cinnamon scent. The sweet taste of caramel and cinnamon is perfect for the upcoming season. Click here for details Scheduled to be released from 10am on Wednesday, October 23rd Custard sweets specialty store The long-awaited first permanent store in Kanto is now available
https://prcdn.freetls.fastly.net/release_image/8372/2834/8372-2834-02c6c99af97473b646e346d87449998f-724×1024.jpg was born in Umeda, Osaka in 2022. It is a popular brand that has gained popularity on SNS etc. Custard is said to have a simple material and process, and it is said that the condition of the ingredients such as eggs and the skill of the craftsman are directly revealed. CUSTA, a custard sweets specialty store, pursues that deliciousness. The long-awaited second store and the first permanent store in the Kanto region will finally open in Ginza Mitsukoshi. Image
URL: https://prcdn.freetls.fastly.net/release_image/8372/2834/8372-2834-bfbc61d348581721c35a3507ffa1e697-1732×1154.jpg CUSTA melting custard cream cake 486 yen (1 piece) “CUSTA” has the same name as the store name. It looks just like pudding, but it’s a cake with melt-in-your-mouth custard cream inside a fluffy custard mousse. It has a simple appearance as a cake, but the balance of flavors is exquisite, and the surprise in appearance and texture makes it a fun dish.
https://prcdn.freetls.fastly.net/release_image/8372/2834/8372-2834-71b9f25a932585ae52296750b632f909-1640×1218.jpg Custard Kuchen (double caramel) 1,728 yen (1 unit) “Custard Kuchen (Double Caramel)”, which was created to commemorate the opening of the store in Ginza Mitsukoshi, is a moist cake that is similar to a baked custard pudding. You can enjoy the crunchy texture and aroma even more deeply by adding the caramelization that comes with it. Click here for details Scheduled to be released from 10am on Wednesday, October 23rd Four popular Western
confectionery brands have also been renewed! Ginza Mitsukoshi limited items too In addition to the two newly opened stores, will reopen on October 23rd (Wednesday), and will reopen on October 30th (Wednesday).
. https://prcdn.freetls.fastly.net/release_image/8372/2834/8372-2834-19704b7b5e495899880a4f79a6f483fd-1732×1154.jpg Top: Baked sweets assortment 3,780 yen (Madeleine Nature x 2, Madeleine Chocolat x 1, Financier Nature x 1, Financier Pistache x 1, Sabrecitron x 1, Diamant Chocolat x 1/Made in Japan) Bottom: Freshly Baked Financier Assortment 1,806 yen ( Financier Nature x 3 pieces, Seasonal Financier x 2 pieces/Made in Japan) Lenôtre offers a selection of lightly sweetened baked goods made with carefully selected ingredients and a delicate texture and elegant taste. This time, a new in-store kitchen has been built, allowing you to enjoy freshly baked items and a richer variety. The freshly baked financier assortment, a Ginza Mitsukoshi limited item, is now available. Image
URL: https://prcdn.freetls.fastly.net/release_image/8372/2834/8372-2834-593b870476ccaf2b5aa909a6c4403415-1732×1154.jpg Top: Ginza Grand Luxe 2,052 yen (12 pieces), Bottom: Ginza Damand Pie Chou 486 yen (1 piece) Bourmiche has celebrated half a century of spreading the charm of authentic French sweets to Japan. The Ginza Mitsukoshi exclusive item that will be introduced to the newly expanded lineup of fresh sweets is the “Ginza Damand Pie Choux”, which is made from puff pastry topped with almond cream choux pastry and filled with plenty of baked diplomat cream. Click here for details Scheduled to be released from 10am on Wednesday, October 23rd
https://prcdn.freetls.fastly.net/release_image/8372/2834/8372-2834-39e31bbb2e96727bdd9c11a6fcbb21cd-1257×838.jpg Coffret Gohoubi GINZA 4,925 yen (Sable Carre x 2, Crackers x 4, Petit Palais x 8/Made in Japan) “Sable Carre”, a chocolate-coated sable with a crunchy texture, “Petit Palais”, a bite-sized one, and “Crackins”, with a crunchy texture, are available in a Ginza Mitsukoshi limited package with a map of Paris as a motif. I did. Click here for details Scheduled to be released from 10am on Wednesday, October 23rd
https://prcdn.freetls.fastly.net/release_image/8372/2834/8372-2834-07b297d74aed93892464ead92b0e94c0-1731×1154.jpg Left: Entremets Fran Vanille 3,240 yen (1 unit/Made in Japan) Right: Béliefontant 2,808 Yen (Financier Béliefontant Vanille x 3, Financier Béliefontant Pistache x 2/Made in Japan) Frédéric Cassel is a pastry chef and chocolatier whose main store is located in the suburbs of Paris. New addition this time The Ginza Mitsukoshi exclusive item is “Entremets Fran Vanille”, which is an exquisite combination of vanilla-scented smooth flan and puff pastry, which is popular even in Japan. The fragrant financier of wheat and butter, baked using a French recipe and packaged in an original can, can also be purchased at the online store. [NEWS] The Mitsukoshi Isetan PR staff has opened a website for media personnel! ■Site for media personnel:
https://www.isetan.mistore.jp/common/pr.html