DyDo Drinko Co., Ltd. press release (2024.10.18) DyDo Drinko Co., Ltd. In Nikkei BP Consulting’s “Corporate Message Survey 2024”, “Delicious food for the mind and body” ranked first in “message favorability”! DyDo Drinko Co., Ltd. (Headquarters: Kita-ku, Osaka, President and Representative Director Takanori Nakajima) is a brand message category in the “Corporate Message Survey” published and released by Nikkei BP Consulting Co., Ltd. on Wednesday, September 18th. Ranked 1st in “Likeability”. Image
URL: https://prcdn.freetls.fastly.net/release_image/21555/210/21555-210-4eb5c638b0b4d1cbe56f85794dad60c4-3900×3900.png
https://prcdn.freetls.fastly.net/release_image/21555/210/21555-210-fb9286b1a0dfe9e55351ec78f0ad13ba-595×344.jpg In order to realize our Group Mission 2030, “To be a DyDo Group that creates happy and healthy lives for people around the world,” we aim to create a “DyDo Group” that is empathized, trusted, and expected by people around the world. ” brand, and in order to continue to grow, the DyDo Group’s common values “ Delicious food for your mind and body. ” has been formulated as our brand message. Through our business activities, we will continue to embody our brand message of “delicious food for the mind and body,” and strive to deliver our brand value to all our stakeholders. Free response to “Delicious food for the mind and body” (in “Corporate Message Survey 2024”) ・This is a manufacturer that leaves an impression on me because I recognize it as a coffee maker. I like that the copy is short and easy to understand at a glance. (Male, 50s, unemployed) ・I think the message is simple and easy to understand, so people can relate to it. (Female, 30s, housewife) ・It is written in hiragana so it is easy for children to understand, so it seems like he is sending cheers to all living people. I get that feeling. (Female, over 60s, housewife) ・It reminds me of buying a hot drink from a vending machine on a cold day, so I think it’s a message that resonates with your heart and body. (Female, 30s, others) ・I think it’s great because it accurately represents the business content. (Male, under 20s, student) etc. 《About Corporate Message Survey 2024》 Survey name: “Corporate Message Survey 2024” Research agency: Nikkei BP Consulting Co., Ltd. Brand
Communication Department Survey purpose: ・Measure general consumers’ awareness, understanding, favorability, practice, affinity with business, and image of corporate messages
・Does the corporate message symbolize and represent the company, and is it effective and appropriate? Provide indicators to determine whether ・Uncover common elements and usage of effective corporate messages
・Provide basic data and information useful for selecting and using effective corporate messages. Survey method: Internet survey Survey target: General consumers (Internet users) nationwide Survey period: July 22, 2024 (Monday) to July 26, 2024 (Friday) Notification method: Send survey cooperation request email Number of responses: 22,027 *About corporate message survey (URL: https://consult.nikkeibp.co.jp/branding/solutions/cm/ ) *Reference release (URL:
https://consult.nikkeibp.co.jp/info/news/2024/0918cm/ ) DyDo Group’s brand message is “Delicious food for the mind and body.” We always add surprises and deliver the deliciousness and health of “Only DyDo” to our customers.