NEXER Co., Ltd. press release (2024.10.18) NEXER Co., Ltd. [Autumn tradition] 37.7% have been attracted by product packaging that reminds them of “Halloween” NEXER Co., Ltd. Survey on “Halloween product packaging” NEXER Co., Ltd. jointly conducted a survey on “Halloween product packaging” with “Sprick” and would like to introduce the results.
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https://prcdn.freetls.fastly.net/release_image/44800/1366/44800-1366-a2ed7b3d6b3d6c462d233dcb75197c81-750×750.png Nearly 40% of respondents (37.7%) answered that they were attracted to packaging that reminded them of “Halloween.” I was asked to tell me about the packaging of the product, and what was the one that appealed to me the most, so I would like to introduce some of them. What kind of product or package did you associate with “Halloween” that you were most drawn to? The character was wearing a Halloween costume, and the background was purple and orange (teenage, female) The chocolate packaging was orange. (Teen/male) Gummy shaped like a black cat. (Female in her 20s) The package is yellowish overall, with pumpkins etc. drawn on it. (Female in her 20s) It looks delicious in black, orange, and purple. (Female in her 30s) It has a picture of a pumpkin and a ghost on it. (Male in his 30s) I like orange, so the packaging that has orange printed all over it, which reminds me of pumpkins, catches my eye. (Female in her 30s) There were many things reminiscent of Halloween, such as pumpkins, ghosts, and black cats. There also seem to be many color schemes unique to Halloween, such as purple and orange. I asked him what drew him to him, and I’d like to share some of them with you. Why were you drawn to the packaging that reminds you of Halloween? I thought it was cute to see my favorite characters dressed up for Halloween. (Teen/female) It was the first time I saw a black gummy bear shaped like a cat. (Female in her 20s) Because the colors are beautiful. (Male in his 20s) It’s cute, seasonal, and limited edition. (Female in her 30s) Because I am attracted to the event called Halloween (30s, female) It felt like Halloween, and even after I finished eating it, I felt like I could reuse it for other purposes. (Female in her 30s) It felt special and different from usual. (Female in her 30s) It seems that many people are attracted to the special feeling that comes with Halloween. ■55.2% have purchased a product they did not plan to purchase because they were attracted by Halloween packaging Next, I asked them if they had ever purchased a product that they had not planned to purchase because they were attracted to Halloween packaging.
https://prcdn.freetls.fastly.net/release_image/44800/1366/44800-1366-58cf19de2c881c8cad8aaa7f00adb079-750×750.png More than half of the respondents (55.2%) answered that they had purchased a product they had not planned to purchase because of the Halloween packaging. I asked them what kind of products they were, so I would like to introduce some of them. What kind of products did you buy because you were attracted to the Halloween packaging? Pumpkin flavored pudding. (Female in her 20s)
Pumpkin-flavored sweets. (Male in his 30s) Pumpkin pudding, pumpkin tart. (Female in her 30s) An assortment of Halloween wrapped chocolates. (Female in her 40s) Individually wrapped Halloween cookies and sweets that can be divided into large bags at the supermarket. (Female in her 40s) A pumpkin cookie that comes in a Halloween package. (Female in her 40s) Many of them have a pumpkin flavor, and just looking at them makes you want to eat them. Another said, “I bought it because I thought the package would be good to give out to friends on Halloween.” ■17.3% of people who purchased the candy because they were attracted by the Halloween packaging say they are “saving” the packaging of the candy they purchased I also asked them if they kept the packages of the sweets they bought.
https://prcdn.freetls.fastly.net/release_image/44800/1366/44800-1366-74d4462e7c30a5f7393eae8dc0473b82-750×750.png Nearly 20% (17.3%) answered that they “saved” the packages of sweets they purchased. I asked them why they kept them, so I’ll introduce some of them. Why do you “save” the packages of sweets you purchase? It’s cute so it’s kind of a memento. (Female in her 20s) I bought it because I liked it. (Female in her 30s) I bought it in a package so I don’t want to throw it away. (Female in her 30s) It’s cute and I want to use it again next year. Enjoy the seasonal mood by putting presents or accessories in it. (Female in her 30s) It depends on the situation, but I don’t want to throw away character items, so I collect them. Limited items. (Male in his 40s) I’ll make it into a remake pouch. (Female in her 40s) I am using it as a secondary candy container for my children. (Female in her 40s) Many reasons were given, such as “I want to keep it as a memento,” “I’m remaking it and using it,” and “I collect it.” ■Summary This time, we conducted a survey on “Halloween candy packaging” and introduced the results. 37.7% of respondents said they had been attracted to product packaging that reminded them of “Halloween.” Furthermore, 55.2% of people said that they had purchased a product they had not planned to purchase because they were attracted by Halloween packaging. The Halloween-themed packaging has a special feel to it, and many people seem to be attracted to it. Many people seem to keep the packaging as a souvenir, so if you have a product that you are focusing on, why not consider it? ・Statement that the source of the quotation is “Survey by NEXER Co., Ltd. and Sprick” ・Spriq ( https://spriq.jp/ ) link installation [About Sprick] Operating company: Nippon Print Co., Ltd. Sprick Division Address: 2F NP Building, 1-18-26 Higashikobashi, Higashinari-ku, Osaka 537-0024 Tel: 06-4977-6858 (Representative) URL: https://spriq.jp/ Business details: Original package printing, production of paper boxes and cosmetic boxes from small lots [About NEXER Co., Ltd.] Head Office: 11F Rise Arena Building, 4-5-2 Higashiikebukuro, Toshima-ku, Tokyo 171-0013 Representative Director: Yuya Miyata Tel: 03-6890-4757 URL:
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