Medirom Co., Ltd. press release (2024.10.22) MEDIROM Co., Ltd. Started introducing “MOTHER Bracelet”, a smart tracker that does not require charging, which connects the number of steps taken during travel to social support, at the hotel “ENT TERRACE” ~Circulate happiness with the energy of your travels~ MEDIROM MOTHER Labs Co., Ltd. (hereinafter referred to as “Mother Lab”), a subsidiary of MEDIROM Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Koji Eguchi, listed on Nasdaq in the United States, NASDAQ: MRM hereinafter referred to as “Medirom”), which develops the health tech business, Reed Real Estate Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Eiji Nagahara, NASDAQ: LRE, hereinafter referred to as “Reed Real Estate”) is offering long-term stays using the developed smart tracker “MOTHER Bracelet (R)︎”. The system will be introduced at the ENT TERRACE type hotel from November 1st (Friday).
https://prcdn.freetls.fastly.net/release_image/16099/213/16099-213-7067ddc807942ae299c6abadbb9cfa73-1920×1280.jpg
URL: https://prcdn.freetls.fastly.net/release_image/16099/213/16099-213-5ab76bd44a528abba0fd4594ae479325-1920×1080.png The first step is to introduce it to two apartment hotels in the ENT TERRACE series. We will be offering free rental of “MOTHER Bracelet (R)︎” to guests who agree with the purpose of this activity. The device does not require charging and is stress-free as it is waterproof and can be used in the bath or pool. Customers simply wear the device and enjoy their travels freely, and energy is accumulated based on the number of steps taken, which automatically connects to social support. In addition, you can check your own vital data from the terminal installed at the front desk using the device’s built-in measurement functions for “step count, sleep, body surface
temperature, heart rate, and calories burned.” We are launching a customer-participatory activity that will help visualize your health status and contribute to society at the same time, “creating a cycle of happiness for you and society.” Check your vital data and accumulated energy at the hotel
https://prcdn.freetls.fastly.net/release_image/16099/213/16099-213-3190f4c53a0266f91b856c61992dbc7f-1908×1280.png *The image is for illustrative purposes only. [Start date] Friday, November 1, 2024 [Implementing facilities] ENT TERRACE ASAKUSA, ENT TERRACE AKIHABARA 2 locations in total [Implementation details] Using the “MOTHER Bracelet (R)︎”, you can exchange 50 yen for every 5,000 steps you walk, or up to 100 yen a day, into money and goods, and the hotel will donate it to organizations working to create and support Japan’s future. Donation [How to participate] The front staff will guide you at check-in. [Participation fee] Free rental About the smart tracker “MOTHER Bracelet(R)︎” that does not require charging
https://prcdn.freetls.fastly.net/release_image/16099/213/16099-213-d2d83dd12bfc5c11c704c9deffa02263-1920×1080.jpg “MOTHER Bracelet(R)︎” is the world’s first* activity meter that does not require charging 24 hours a day, 365 days a year. Equipped with cutting-edge technology from Silicon Valley in the United States, it generates electricity from the temperature difference between your body temperature and the outside air. Since charging is not required, there is no downtime (time when data cannot be obtained) during charging. Step count, amount of sleep, calories burned, heart rate, body surface temperature = 5 basic data of health care can be recorded with this one device. Official website: https://mother-bracelet.com/ *: WPO, PATENTSCOPE, Science and Technology Center, J-GLOBAL, J-PlatPat, etc. have confirmed intellectual property related to an activity meter that does not require charging using the Seebeck effect (July 3, 2021, researched by ESP Research Institute) Introduction facility overview
https://prcdn.freetls.fastly.net/release_image/16099/213/16099-213-c1528130385258c0e51f0bd9c07dc62b-1600×1067.jpg ■ENT TERRACE ASAKUSA Address: 2-9-13 Kotobuki, Taito-ku, Tokyo 111-0042 Access: 1 minute walk from Tawaramachi Station on the Tokyo Metro Ginza Line Number of rooms: 8 rooms (1 room per floor) Phone number: 03-6231-7772 Official website:
https://ent-terrace.com/asakusa/
https://prcdn.freetls.fastly.net/release_image/16099/213/16099-213-b4fd1f2c4628b65ff31d644dbda90f9f-2000×1333.jpg ■ENT TERRACE AKIHABARA Address: 6-3-8 Sotokanda, Chiyoda-ku, Tokyo 101-0021 Access: 3 minutes walk from Suehirocho Station on the Tokyo Metro Ginza Line Number of rooms: 8 rooms (1 room per floor) Phone number: 03-6803-0237 Official website:
https://ent-terrace.com/akihabara/ About the company ■About MEDIROM MOTHER Labs Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/16099/213/16099-213-c9113afce9e170e0f92cca3ca7f82e31-1428×337.png MEDIROM MOTHER Labs will be a subsidiary of the MEDIROM Group that focuses on the health tech business. Focusing on the implementation of “specific health guidance” and physical improvement programs using the healthcare app “Lav(R)︎” and the development and sale of the “MOTHER Bracelet (R)” activity meter that does not require charging 24 hours a day, 365 days a year. We are doing so. “MOTHER Bracelet (R)︎” has garnered high expectations from users, with a record 56.1 million yen raised on support purchase site “Makuake.” Furthermore, taking advantage of the main feature of not requiring charging 24 hours a day, 365 days a year, we offer a centralized management system using an activity meter as a solution to various businesses such as nursing care, distribution, and developers. URL: https://medirom.co.jp/ Company name: MEDIROM MOTHER Labs Inc. (English name: MEDIROM MOTHER Labs Inc.) Head office location: Tradepia Odaiba 16F, 2-3-1 Daiba, Minato-ku, Tokyo Representative: Representative Director Koji Eguchi / Yoshio Uekusa Established: July 2023 Business content: Health tech business/device business/software service business ■About Medirom Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/16099/213/16099-213-697b5d4ec5fc8b08dba915f8c0e632b8-1788×872.png Company name: MEDIROM Healthcare Technologies Inc. Listing market: NASDAQ Ticker (US stock code): MRM (Nasdaq CM) Head office location: Tradepia Odaiba 16F, 2-3-1 Daiba, Minato-ku, Tokyo Representative: Representative Director Koji Eguchi Established: July 2000 URL: https://medirom.co.jp/ ■About Reed Real Estate Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/16099/213/16099-213-b8b60e12fdab61f640fb8ad11a8a1e5b-1428×200.png We mainly plan and develop luxury real estate in the Tokyo
metropolitan area, Kanagawa area, and Sapporo area, Hokkaido, and plan and develop luxury condominiums, luxury condominiums, and luxury single-unit residences. In addition, we are planning, developing, owning, and operating hotels in Tokyo, and in the United States, planning and developing single-family homes and leasing luxury single-family homes, and are entering the luxury real estate ownership business. Similarly, in the Philippines, we have entered the condominium and office ownership business. We are also focusing on the real estate DX business and are also developing multilingual AI development and translation business. By making full use of our DX business, we aim to operate a business that combines high-tech luxury real estate developers with the hospitality business of hotel businesses, and achieve improved customer satisfaction. URL: https://www.lead-real.co.jp/ Company name: Lead Real Estate Co., Ltd. (English name: Lead Real Estate Co.,LTD) Listing market: NASDAQ Ticker (US stock code): LRE Head office location: 6th floor, MFPR Shibuya Nanpeidai Building, 16-11 Nanpeidai-cho, Shibuya-ku, Tokyo Representative: Representative Director Eiji Nagahara
Established: November 2003 Business details: Real estate condominium business / Investment real estate development business / Real estate value enhancement business / Digital transformation business / ECO renovation business / Overseas business / Real estate stock business / Business investment business / Hotel and inn business / Real estate specified joint venture ■About the “ENT TERRACE” series Image
URL: https://prcdn.freetls.fastly.net/release_image/16099/213/16099-213-7625978802c4dff0f7ac8a87997a3e8f-2517×1099.png “ENT TERRACE” is a long-stay hotel brand operated by Reed Real Estate Co., Ltd. After opening a guest house in Komagome in 2019 with the concept of “from wanting to stay overnight to wanting to live,” we opened an apartment hotel in Asakusa in 2022 and Akihabara in 2023. In 2024, ENT TERRACE AKIHABARA received a 9.5 out of 10 customer rating on Booking.com, won the Traveler Review Awards, and all properties are certified as Superhosts by Airbnb. In the future, we will continue to develop hotels with the aim of reducing the burden of long-term stays while ensuring privacy and providing a relaxing space that feels like home. URL: https://ent-terrace.com/ 《List of facilities》 ▷Apartment hotel: ENT TERRACE ASAKUSA / ENT TERRACE AKIHABARA ▷Guest house: ENT TERRACE KOMAGOME / ENT TERRACE HORIKIRI SHOBUEN / ENT TERRACE SHINAGAWA HIGASHI-OI / ENT TERRACE OMORI SANNO KOSHER HOTEL 《Official SNS》 ・Instagram: https://www.instagram.com/enterrace_hotel_official/ ・Facebook: https://www.facebook.com/enterrace.apartmenthotel/ ・X： https://x.com/enterracehotel
