[Sensor Tower] [Report] 2024 Global Travel App/Travel Brand Market Insights
Sensor Tower Press release: October 23, 2024 [Report] 2024 Global Travel App/Travel Related Brand Market Insights You can download the full report for free
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country/region, and the number of downloads and active user rankings of popular titles by country/region. We also conduct a case study on the success of the popular title Trip.com. For more information, click the button below to download the full report for free. Download the full report for free Note: Downloads and revenue data aggregated in this report is an estimate of downloads and revenue from the App Store and Google Play. Therefore, download data does not include pre-downloads or duplicate downloads, and revenue data is based on amounts paid through the app store. Also, none of the data includes third-party Android markets. Also, Google Play is not available in mainland China. The total number of downloads and revenue of travel apps worldwide are increasing year by year Since 2020, the total number of downloads of travel apps worldwide has been increasing year by year. In 2024, the number of downloads is expected to reach 2.15 billion by September, an increase of 4.4% compared to the same period last year, and is expected to exceed 2.8 billion for the whole year. In terms of revenue, mobile in-game purchase revenue in the Southeast Asian market decreased by 3.0% month-on-month to $1.16 billion, approaching the level of 1H 2020. Additionally, Google Play platform revenue accounts for 57% of the total.
https://prcdn.freetls.fastly.net/release_image/100064/77/100064-77-efd89aa35cc69c5190e9ed0d7257c291-2304×1296.png Global travel app downloads and revenue peak every July The total number of downloads and revenue for travel apps worldwide are generally on a growth trend, although both show periodic fluctuations. Additionally, as a general trend over the course of a year, both the number of downloads and revenue drop to the lowest values of the year in February, and then gradually increase until they reach their peak around July.
https://prcdn.freetls.fastly.net/release_image/100064/77/100064-77-abc24fa252ceb64be76ab8ba0660ffe4-2304×1296.png The countries with the most downloads of travel apps are India, America, and China In terms of travel app downloads by country, India is the world’s largest market (15% global share from January to September 2024), followed by America (14%) and China (iOS) (10%). I am. Regarding revenue by country/region, Europe and the United States have the largest share, and the global share from January to September 2024 is 40% in Europe and 38% in the United States.
https://prcdn.freetls.fastly.net/release_image/100064/77/100064-77-df23356454b63604632b9078c0d65704-2304×1296.png In the ranking of travel apps in the Chinese iOS market, “铁路12306” is the top in the number of downloads, and “Meiyuan” is the top in the number of active users With the relaxation of measures against the new coronavirus infection, the number of downloads of travel apps in the Chinese iOS market will gradually recover from the first quarter of 2023, reaching nearly 80 million in the third quarter of 2023, the highest since 2020. I did. In 2023, the number of downloads of “铁路12306″ in the Chinese iOS market increased by 260% from the previous period to nearly 43 million, and it also topped the ranking of travel app downloads from January to September 2024. Masu. Because “Meiyuan” provides a wide range of lifestyle-related services, its MAU (monthly active users) is approaching 65 million, and it remains at the top of the travel app MAU ranking in the Chinese iOS market. The app is also in 3rd place in the download ranking, the same ranking as last year.
https://prcdn.freetls.fastly.net/release_image/100064/77/100064-77-c0349c2a728e1d232d5098b3e5a5e930-2304×1296.png Digital advertising expenditures and impressions for travel-related brands in the US and Europe are increasing year by year Digital advertising by travel-related brands continues to be the largest in the US market in terms of value. As of September, spending in 2024 reached $2.55 billion, an increase of 14% year-on-year, and is expected to approach $3.5 billion for the full year. Digital ad impressions for travel brands in the U.S. are increasing as ad spend increases. As of September, the number of such transactions in 2024 has increased by 9% from the same period last year to more than 280 billion, and is expected to exceed 380 billion for the entire year.
https://prcdn.freetls.fastly.net/release_image/100064/77/100064-77-5958b0fcdaa4116434e28f64a2563225-2304×1296.png Download the full report for free Further information can be found on our website:
https://sensortower.com/ja/blog/state-of-travel-apps-2024-JP Introduction to Sensor Tower Founded in San Francisco in 2013, Sensor Tower is a company that provides data and analysis environments for mobile apps and games. Trusted by global digital companies such as X (formerly Twitter), Unity, Tencent, and HBO, it is a digital analysis platform that provides store intelligence that helps understand mobile market trends, and advertising intelligence that can be used to optimize advertising strategies. We provide high-quality insights and advanced customer support for every aspect of mobile. Sensor Tower won the Best Analytics/Data Tool award at the Pocket Gamer Mobile Games Awards 2022.
https://prcdn.freetls.fastly.net/release_image/100064/77/100064-77-6045250d4d8c416a13725e4e23c0de50-1450×850.jpg Our Japan office will be relocated to Nippori, Tokyo from the summer of 2023, strengthening our business in Japan, and the number of partner companies is rapidly increasing. We are increasing the number of our staff and will continue to strengthen our customer support. Sensor Tower Country Manager (Japan) Kurato Matsuo More information about Sensor Tower can be found on our website:
https://sensortower.com/ja For updated information on blogs and reports, visit Sensor Tower Japan X (formerly Twitter):
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