Okamoto Co., Ltd. Approximately half of women answered, “I can’t sleep because my feet are cold.” *1 “Good Night Switch,” from the popular winter series “Magara Kotatsu,” will be released nationwide from this season!

Okamoto Co., Ltd. press release (2024.10.23) Okamoto Co., Ltd. Approximately half of women answered, “I can’t sleep because my feet are cold.” *1 “Good night switch” from the popular winter series “Mamaru Kotatsu” will be released nationwide from this season! Okamoto Co., Ltd. (Headquarters: Nishi-ku, Osaka City, Main Store: Koryo-cho, Nara Prefecture, Representative Director and President: Ryutaro Okamoto), No. 1 in domestic sock sales*2 legwear manufacturer and wholesaler, has released the sock supplement Maru Kotatsu series, “Good Night Switch” is on sale at clothing stores, supermarkets, mass retailers, drug stores, variety shops, and official online shops nationwide. Furthermore, the first national TV commercial will begin airing from October 25th. *1… Based on the results of Okamoto Co., Ltd. concept survey SCR (conducted from February 16th to February 18th, 2022, women aged 30 to 59, n=20,000 people) *2… According to Senken Shimbun dated August 9, 2024 Image
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 In recent years, sleep deprivation has become such a social issue that Japan has even been called the “insomniac powerhouse.” There are various reasons for this, but our research*1 shows that It was found that approximately half (49.3%) of women suffer from having difficulty sleeping due to cold feet. “Good Night Switch” socks were developed to solve this problem. *3 *3…Depending on the covering of the legs. This product is not intended to improve sensitivity to cold. Unique design turns on your sleep  ”Good Night Switch” is a pair of socks developed for people who can’t sleep because of cold feet. It has a unique design *5 that leads to a comfortable sleep *4. We are particular about comfort, and the shoes have a fluffy feel that won’t feel tight. We have received positive feedback from 83% of people who have actually worn it to bed, saying things like “I feel brighter” and “I am more efficient at work and housework” ◎※6 *4…People release body heat just before they sleep, and it is said that there is a close relationship between body temperature and sleep. This product is designed to help dissipate heat while sleeping by opening your toes. *5…Patent applied*6…Survey on the quality of Good Night Switch externally worn products (conducted from November 30th to December 12th, 2022, women in their 20s to 60s, n=164 people)
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               Did you know? Things you need to sleep comfortably *7
https://prcdn.freetls.fastly.net/release_image/41167/94/41167-94-bd17cc21c72994844efeff64d31a8b42-797×860.png 1. AVA blood vessel dilatation The soles of the feet have special blood vessels called AVA blood vessels that are involved in body temperature regulation. When your feet warm up, AVA blood vessels dilate, The increased blood flow circulates warm blood to the toes. In other words, The secret to keeping your toes warm is dilating AVA blood vessels What is it? 2.  Core body temperature
https://prcdn.freetls.fastly.net/release_image/41167/94/41167-94-94de42c82832d590b2c9ab3752cb424b-808×792.png When people fall asleep, their core body temperature decreases, It is said to put your body into rest mode, making it easier to fall asleep. However, if you cover your toes with socks, heat from warm blood will not dissipate. Open the toes of socks to dissipate heat The
temperature of the blood that warmed the toes drops and returns to the body through the veins, causing Core body temperature decreases It is. *7…From an interview with Kozo Hirata (Professor Emeritus, Doctor of Medicine, Kobe Women’s University)