Relive Co., Ltd. JA Group Kanagawa has begun monitoring the use of functional wear. Expectations for physical support for elderly people involved in agricultural work

[Relibu Co., Ltd.] JA Group Kanagawa has begun monitoring the use of functional wear. Expectations for physical support for elderly people involved in agricultural work ​
Relive Co., Ltd. Press release: October 24, 2024 JA Group Kanagawa begins monitoring the use of functional wear. Expectations for physical support for elderly people involved in agricultural work Relive Co., Ltd. (headquarters: Miyagi Prefecture) will begin testing a product wear monitor at JA Group Kanagawa. JA Group Kanagawa has entered into this collaboration in hopes of reducing the labor burden of aging farmers. According to the Ministry of Agriculture, Forestry and Fisheries’ “Agricultural Labor Force Statistics,” the number of key agricultural workers was 1.757 million in 2015, but the estimated number for 2023 is 1.164 million, a decrease of approximately 35%. Masu. Looking at the number of new farmers, there is a downward trend, from 65,000 in 2015 to 52,300 in 2021. One of the issues facing the shortage of farm workers is the aging of farm workers. Of the number of key agricultural workers in 2020, 70% (949,000 people) were aged 65 or older, and 11% (147,000 people) were younger than 49 years old. The lack of human resources and agricultural workers is also a major issue.
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■JA Group Kanagawa Under these circumstances, Relife Co., Ltd. and JA Group Kanagawa Co., Ltd., which sells functional wear that promotes blood flow just by wearing it, have started testing the wearing of functional wear with the aim of reducing the labor burden on aging agricultural workers. Masu. Starting in September, we will be recruiting monitors at eight agricultural cooperatives in the prefecture and wearing them for a set period of time in an experiment to reduce labor burden.
https://prcdn.freetls.fastly.net/release_image/31370/41/31370-41-162ea3eba94a58031f4131e741796924-2680×1792.jpg ■JA Group Kanagawa’s support for the shortage of workers Relivewear, a functional wear sold by Relive Co., Ltd., has ink mixed with minerals that help promote blood circulation printed on the front and back of the shirt. Since its release, more than 1.5 million pieces have already been sold (counting period: July 1, 2019 to September 30, 2024), and it is used by many people, including the elderly, manual workers, nursing care workers, athletes, etc. .
https://prcdn.freetls.fastly.net/release_image/31370/41/31370-41-be7c6fd61f2873d27ed6c767565f94be-318×333.png ■Example of functional wear “Reliveware” JA Group Kanagawa is also working to comprehensively support agricultural workers in Kanagawa Prefecture, and we hope that this will lead to improvements in the working environment of farmers and the lack of workers. After experimenting with wearing the monitor, we plan to fully disseminate the product to farmers, and we are enthusiastic about disseminating information from Kanagawa to help reduce the burden on farmers across the country. ■Details of recruitment of functional wear monitors [Start of wear experiment] Scheduled for September to end of December 2024 ■Future outlook December 2024: After completion of wearing experiment and verification, full-scale dissemination will begin (planned) [Company Profile] Company name: Relive Co., Ltd. Head office location: 3-27-3 Chomeigaoka, Izumi-ku, Sendai, Miyagi 981-3212 Omega Court Building 1F Representative: Takashi Sasaki Business details: Relive shirts and pants, related wear and medical equipment
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