Fine Today Co., Ltd. The first impression of a business person is “eyes.” A new proposal from uno that “imbues trust in the eyes.” “Eye Suit” will be launched on Friday, November 1, 2024.

[Fine Today Co., Ltd.] “Eyes” determine a business person’s first impression. A new proposal from uno that “imbues trust in the eyes.” “Eye Suit” launched on Friday, November 1, 2024 ​ Fine Today Co., Ltd. Press release: October 25, 2024 The first impression of a business person is the eyes.Uno’s new proposal of “imbuing trust in the eyes” “Eye Suit” launched on Friday, November 1, 2024 The next step in ever-expanding men’s beauty is “colored contact lenses”! Approximately 50% of men’s first impressions are their eyes*1. On the other hand, it is also true that only 2.4%*4 of men take care of their eyes! Image
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Since the birth of the brand, Fine Today Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO Tetsuro Komori) has been supporting men to bring out new charms through men’s beauty care, “uno” has been expanding its business scene. “Eye Suit”, a new color contact lens for men who will become a reliable ally, is available in three types: “GENTLE”, “SMART”, and “ACTIVE” at Don Quijote affiliated stores nationwide (excluding some stores). , will be released from Friday, November 1, 2024. (*Scheduled to start selling on some mail-order sites sequentially) Uno, which has always been a leader in the men’s beauty care market, has focused on the eyes, which have a great influence on the first impression that is important in business settings. For men who know that the impression of their eyes is important but have not yet found the “technique”, we propose a new concept of colored contact lenses for business people who can change their impression by wearing them. With the new idea of ​​changing impressions with the eyes, we will further expand the possibilities of the ever-expanding men’s beauty market. 【SUMMARY】 ●Uno, which has always been a leader in the ever-expanding men’s beauty care market, has introduced a new color contact lens called “Eye Suit” that focuses on the impression of business people’s eyes. One way to expand the possibilities of the men’s beauty market! ●It will be on sale from Friday, November 1, 2024 at Don Quijote affiliated stores nationwide (excluding some stores). (*Scheduled to start selling on some mail order sites) [An independent survey revealed the importance of men’s impressions of their eyes and the gap between the actual state of men’s skills] ● Among the surveyed men and women in their 20s to 40s, in business situations Approximately 50% of men’s eyes are an important factor in determining the first impression Pay attention to *1. Also The most important thing is “trust” *2. Impression you want to get “Sense of trust” The deciding factor Eyes play a major role in forming first impressions, and men themselves recognize the importance of eyes. ●On the other hand, Only 2.4% of men have found the “technique” to take care of their “eyes” *4. There is a tendency for people to be less aware that the care they take for their eyes, such as makeup or other methods, can change the impression of their eyes. Behind this is the insight that general eye care is “not for men.” [A new proposal to “instill trust in your eyes” – a new option for business people: “Eyesuit”] Three points strengthened for men 1. Sometimes in business situations Adopts 3 types of lenses that can be used depending on the impression you want to give GENTLE: Gentle ash gray/ “Gives a calm and friendly impression” SMART: Smart Ice Black/ “Cool, calm and intelligent impression” ACTIVE: Active Gold Brown/ “For a positive and active impression” 2. The fact that eyes appear darker than women The aim was to make men’s eyes look brighter and give them an impression of cleanliness through the use of transparent colors finely arranged on the lenses. Equipped with lighting design 3. Makeup artist verified and identified multiple colors Equipped with “uno gray”, which is considered to be the closest to the average eyebrow color of men, on the outer circumference By doing this, you can create a natural impression without looking like eyebrows. [The men’s beauty care market continues to expand. The next step is colored contacts for business people] In the men’s beauty care market, which is currently experiencing significant growth and continues to expand, uno has continued research into various men’s beauty products since its creation in 1992, with the mission of bringing out new charms in men. , has expanded its possibilities and led the market. As men’s beauty is being developed from all angles, including aesthetic medicine, first impressions are important in bringing new options for self-administered beauty and pushing the men’s beauty care market to the next stage. For business people, we offer colored contact lenses that help create that impression. [Approximately 50% of people pay attention to men’s eyes as a component of their first impression *1 – The relationship with trust, which is essential in business, is clearly established] While it is becoming common for men to use skin care and makeup as part of their grooming and self-expression, according to an independent survey conducted by uno, men in their 20s to 40s, regardless of gender, Approximately 50% of respondents prioritized eyes as an element that determines a first impression, 10 points higher than the runner-up, hairstyle.*1 Although the eyes occupy a smaller proportion of the area than the hair, as the saying goes, the eyes are as important as the mouth, and it turns out that the difference in the impression that the eyes bring is attracting a lot of attention.
https://prcdn.freetls.fastly.net/release_image/81704/138/81704-138-72004324bb2fbf3b76a644b3b62fddee-1160×712.png Additionally, when it comes to impressions that are important in business settings, “trustworthiness” comes in first place*2, ahead of cleanliness and honesty. These results suggest that the impression of the eyes plays a large role in creating a sense of trust, which is an important first impression in a business setting. In fact, about 60% of men in their 20s to 40s answered that they think the impression of their eyes is important*3.
https://prcdn.freetls.fastly.net/release_image/81704/138/81704-138-022e5b23519bcd863208cd66a11c10d7-977×372.png The Regarding the relationship between eyes and trustworthiness, the presence of light in a man’s eyes increases the impression that he is “trustworthy” by approximately 28 points *7 It is also clear that At the same time, it was also found that factors such as “want to work together” and “favorable impression” have an impact.
https://prcdn.freetls.fastly.net/release_image/81704/138/81704-138-da1c8f75bcd7077dbe828a2241567051-1327×637.png [Only 2.4% of men take care of their eyes*4 – The reason behind “it’s not necessary” is a lack of awareness that it’s a “technique” to change one’s impression, and “it’s something for men.” There is a belief that “it is not…” In fact, only 2.4%*4 of men regularly use eye care products such as eyebrows, eyeliner, mascara, eye shadow, and colored contact lenses. The top reason for not using it was “no need”*5, suggesting that even though the impression of the eyes is important, there is little awareness that eye care can “make a difference to that impression.” Looking at the question from a different angle, only 2.4%*6 of people have the image that eye care products are used by men, indicating that there is a misconception that eye care itself is not something that men do. You can already tell.
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https://prcdn.freetls.fastly.net/release_image/81704/138/81704-138-3883f035180621f98742cf2059432dd3-976×672.png uno, which has always been one step ahead of the times and created men’s beauty habits, offers a new option: Colored contact lenses are a solution for men who believe that the impression of their eyes is important, but have not found a way to change the impression of their eyes. We offer “eye suits” as a new way to create an impression of “trust,” which is important in business settings, and to further increase the possibilities of men’s beauty care. [Survey overview 1.] Fine Today research – Compatible with *1 to *6 Survey method: Web questionnaire survey, Survey period: August 6th to August 9th, 2024, Survey target: Nationwide / 20-49 years old / Male and female (assigned according to market composition ratio), Total number of respondents: 5000 people (The number of respondents is different for each question, so it is indicated in the graph or in the annotation) *5 Survey target: Male non-users of colored contact lenses / Number of respondents: 2494 people Question content: Please select all that apply regarding your reasons for not using eye care products (mascara, curler, double tape (eye petite, etc.), eye shadow, eyeliner, eyebrows, colored contact lenses). (MA) Options: “Because I think it’s something women do/I don’t think men are suited to it” “Because I’m not interested” “Because I don’t need it” “Because I’m concerned about what others think” “I don’t know how to choose or do it” “Because there are no products for men” “Because no one around me uses them” “Because it costs money” “Others” [Survey summary 2.] Corresponding to Fine Today research – *7 Survey method: Venue survey (CLT) Survey period: September 7th to 8th, 2024 Survey target: Tokyo and three prefectures/20-49 years old/men and women/employed (assigned according to market composition ratio) Number of
respondents: 131 people Question content: Please choose from A, B, or No change, depending on the impression you receive from each image. Choices: “She seems clean,” “She seems easy to talk to,” “Intellectual,” “She seems to be able to take action,”
“Trustworthy,” “She seems persuasive,” “She seems reliable,” “She seems able to do the job.” “I want to work together” “I seem to have a good impression” [Product overview] Product name, release date, capacity, price, etc. ■Product name: Eye suit o “GENTLE”: Gentle Ash Gray o “SMART”: Smart Ice Black o “ACTIVE”: Active gold brown ■Sale name: Eye suit ■Release date: Friday, November 1, 2024 ■Sales frequency: -0.00, -1.00 to -5.00 in 0.25 increments, -5.50, -6.00 ■Contents: 1 box contains 10 pieces ■Price: Open price ■Medical device approval number: 30200BZX00334A11 ■Expiry date: 1 day after opening ■Single-use colored contact lenses for vision correction (single-use colored contact lenses for non-vision correction) ■Product
specifications: DIA14.2mm / BC8.7mm / Moisture content 55% / Blue light barrier approximately 15% cut / UV cut UV-A approximately 80% cut, UV-B approximately 95% cut / Moisture ■Special site:
https://brand.finetoday.com/jp/uno/eyesuit/ ■Manufacturer: El Dorado Co., Ltd. ■Distributor: Fine Today Co., Ltd. 2-16-3 Konan, Minato-ku, Tokyo
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