[Sun Smile Co., Ltd.] MASCODE Sweetest Store Third Saturday of October In line with “Sweetest Day”, we will open a POPUP Store for 3 days only to share the kindness of “turning an ordinary mask into a special gift”
Sun Smile Co., Ltd. Press release: October 25, 2024 MASCODE Sweetest Store Third Saturday of October In conjunction with “Sweetest Day”, we will open a POPUP Store for 3 days only to share the kindness of “everyday masks become special gifts” About 1,800 people visited over 3 days
https://prcdn.freetls.fastly.net/release_image/12773/398/12773-398-3d009220f96e4197ef797cbe191a1061-3900×2602.jpg
https://prcdn.freetls.fastly.net/release_image/12773/398/12773-398-1bfce2c6bf79d5a61a184744d612615a-3900×2602.jpg Every year, the third Saturday of October is celebrated as “Sweetest Day,” a day to share small acts of kindness.People around the world give each other small gifts and say “Thank you for everything” and “I hope you’re doing well.” It’s day. As we approach the season when it’s easy to get sick, we hope this event will be an opportunity for you to send your regular mask as a special gift, as well as a gift of kindness, with the message of “please take care of yourself” to your loved ones. Approximately 1,800 people visited the “MASCODE Sweetest Store.” The store consists of the second floor, where you can choose a mask from MASCODE’s numerous color variations, and the first floor, where you can gift the mask and flowers of your choice. Those who purchased masks on the second floor were given flowers of their choice and a message card, which they then wrote at the counter on the first floor to create a gift. Additionally, on the second floor, we have set up a mirrored photo booth decorated with flowers and plants to be given as gifts. We gave away one MASCODE mask for following MASCODE’s official Instagram, and a MASCODE set (7 masks) for registering as a friend on official LINE, and had many people take pictures at the photo booth. Name: MASCODE Sweetest Store Event period: October 18, 2024 (Friday) to October 20, 2024 (Sunday) Business hours: 11:00-20:00 (last entry time 19:50) Location: Capital Harajuku (1-13-18 Jingumae, Shibuya-ku, Tokyo) How the event was held ■Flower and MASCODE exhibition The interior of the store is decorated with flowers and plants, making it look like a flower shop. In addition, we also displayed color variations that are not normally released at the same time, including the “One Tone Series,” which began sales in October, and products that are limited in quantity and limited to sales channels. For those who came to our store, we asked them to choose a mask for their loved one from among the many available masks. Image
URL: https://prcdn.freetls.fastly.net/release_image/12773/398/12773-398-3937dca0fcc2f4d9eea0f56fca357a45-3900×2602.jpg
https://prcdn.freetls.fastly.net/release_image/12773/398/12773-398-71f836fd2e881735e9858a909366d629-3900×2602.jpg ■Create a gift that shows “a little kindness” by choosing flowers
https://prcdn.freetls.fastly.net/release_image/12773/398/12773-398-7d734f3a99df803c29a90a0b1a1ef110-3900×2602.jpg
https://prcdn.freetls.fastly.net/release_image/12773/398/12773-398-6116de4a0be54e1a0c1d1b21b74b0017-3900×2602.jpg ■Photo booth where you can choose your own color or that person’s color On the second floor, we have set up a photo booth decorated with flowers and plants that can be given as gifts. From the 5 colors of mirrors, you can choose a color and take a picture while thinking of your loved one.
https://prcdn.freetls.fastly.net/release_image/12773/398/12773-398-e76c6a7a2df749f249d419b20ff2755d-3900×2602.jpg Thoughts on this project Comments from the person in charge Sun Smile Co., Ltd. Marketing Department Communication Design Division Chief Yusuke Kamada Aiming for PR effects to maintain brand freshness and acquire new customers, we held a pop-up store in a prime location on a main street during the fall and winter, when seasonal needs increase. We had a hard time coming up with a project that would satisfy both media influencers and general consumers within a limited budget, but we are feeling the results. Although the non-woven mask market has shrunk due to the coronavirus pandemic, the branding that has continued since the company’s release, abandoning the position of a consumable product as “any mask will do” has been successful, resulting in a solid business model supported by repeat customers. I feel that I am making the transition. We will continue to explore and implement communication methods that realistically convey the messages that our brand values. Products for sale (example)
https://prcdn.freetls.fastly.net/release_image/12773/398/12773-398-4b20c0dba16597a51a73642e48484374-288×289.jpg Brand name: MASCODE Product name: Mascode 3D mask Price: 1 bag of 7 pieces, 550 yen each (tax included) Material: Main body (polyester, polyethylene, polypropylene) / Ear strap part (nylon, polyurethane) Available stores: Sold at drug stores, mass retailers, variety shops nationwide, and the official Sun Smile website
(https://sunsmarche.jp/) Company profile Company name: Sun Smile Co., Ltd. Representative: Representative Director and President Tokuya Tanaka Head office location: 3F Yamada Building, 3-5-27 Roppongi, Minato-ku, Tokyo Founded: May 1997 Business details: Planning, manufacturing, development, and sales of original cosmetics and miscellaneous goods. Wholesale sales and export of cosmetics, miscellaneous goods, food, clothing, etc., as well as domestic exclusive agency services for foreign brands. Contract planning and development (OEM) of cosmetics and miscellaneous goods, sales of highly controlled medical equipment, etc. [Highly controlled medical equipment sales/leasing business license 29 Minami equipment No. 181] Official website: https://sunsmile.co.jp/