[Hains Brands Japan Co., Ltd.] 18 people including actor Shuhei Uesugi, model Miyuki Arihara, Farewell to the Light of Youth’s Tetsuya Morita, and artist kZm talk about their love for sweatshirts! Champion brand campaign “I LOVE SWEATS” started.
Hains Brands Japan Co., Ltd. Press release: October 25, 2024 Actor Shuhei Uesugi, model Miyuki Arihara, Farewell to the Light of Youth’s Tetsuya Morita, artist kZm, and 18 other people talk about their love for sweatshirts! Champion brand campaign “I LOVE SWEATS” started. Champion fans gather together. Visuals and comments released wearing the latest sweatshirts for fall/winter 2024
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-6ece8be428fecbd35fa74034b4ede687-1920×1080.jpg
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-3b6263c9c294c0320ae6f34c93629a31-3900×2600.jpg I’ve always loved Champion sweatshirts, and their fashion probably hasn’t changed much since I was in high school. I especially admired the street culture of New York in the early 2000s and imitated the way they dressed. I still wear it often, almost every day. I like how my clothes don’t make too much of a statement, which makes me feel like I can be myself. Born in 1992. Born in Tokyo. He made his acting debut in the drama “Hotel Concierge” broadcast in 2015. Appeared in various works such as the 2023 Netflix series “Yu Yu Hakusho”, the 2024 movie “Dear Family”, the drama “Secret Secret Child”, and Disney “Tanabata no Kuni”. The movie “Hakkenden” will be released nationwide from October 25, 2024. Product Name: Reverse Weave (R) Hooded Sweatshirt Price: ¥15,180 (¥13,800 excluding tax) Color: SILVER GRAY, BLACK, DARK NAVY, MOCHA, OATMEAL, RED Size: M, L, XL Product Features: Champion sweatshirts have been loved by many fans around the world, earning them the nickname “The King of Sweatshirts.” “REVERSE WEAVE(R)” is Champion’s signature manufacturing method. Hooded from the “REVERSE WEAVE(R) 11.5oz. Terry Fleece” series, which uses brushed lining material that becomes tougher the more you wash it and develops a unique texture and taste the more you wear it. It’s a sweatshirt. The cotton material is 100% sustainable American cotton produced with consideration for the environment. The “REVERSE WEAVE(R)”
manufacturing method, in which fabric that is normally used vertically is used horizontally, prevents the vertical fabric from shrinking, and at the same time, by attaching “EXPANSION GUSSET” on both sides, the horizontal This reduces the impact on shrinkage and gives
consideration to ease of movement. It has a relaxed fit with room for the width of the body and shoulders, and the name tag uses a 1970s model “single blue tag” (single blue tag). The brand color C logo is embroidered on the left chest. For the 2024FW season, we have added mocha and red as new colors. Sweatpants (C3-Q215, C3-W205) are also available using the same material, so we recommend wearing them as a set. URL: https://www.hanesbrandsinc.jp/champion/g/gC3-Y133-040-M ■Miyuki Arihara / Model / SWEATS is “My Basics”
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-2c9c7b5439bf791f9fff38c2be9d66b5-3900×2600.jpg I really like sweatshirts so much that I have them more times than I can count. I often wear it in my private life as well as in photo shoots, so it’s an essential basic for me. In particular, with Reverse Weave (R)︎, even if the fabric gets twisted or the print wears off as you wash it, it still retains its originality, so you can wear it for a long time and enjoy the change. Born in 1998. A model who mainly works in magazines, catalogs, and advertisements. He has gained support from many fans with his simple smile and outstanding sense. Product Name: Reverse Weave (R) Crew Neck Sweatshirt Price: ¥29,700 (¥27,000 excluding tax) Color: SILVER GRAY, GREEN×WHITE Size: S, M, L, XL Product Features: Since the late 1960s, 100% cotton brushed lining material has been deemed dangerous under the American Fire Service Act, and polyester, acrylic, and rayon have been included. This product is a crew neck sweatshirt series that is a reprint of the acrylic blend “REVERSE WEAVE (R)” that was used in the late 1970s. Faithfully reproducing the blend ratio of the time, colors other than silver gray are 90% cotton and 10% acrylic. Only silver gray has rayon added to give it a heathered appearance, making it 82% cotton, 12% acrylic, and 6% rayon. It features a unique volume and texture knitted using an old-fashioned sinker knitting machine. The print design is based on the official college license of IVY LEAGUE, and there are two types: “YALE” (dyed print) and “MICHIGAN STATE” (rubber print). The fact that there is no C logo patch on the left sleeve is also the same as the original specifications. URL:
https://www.hanesbrandsinc.jp/champion/g/gC3-S026-542-S ■Farewell to the Light of Youth Tetsuya Morita / Comedian / SWEATS is “Absolute Champion”
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-6d0822dd3cefc1bf0c9d716fd7b10170-3900×2600.jpg I don’t wear anything but sweats. Actually, I don’t have much else other than that. It’s like going out in sweats in the winter and changing into sweats for home when you get back. For me, Champion sweatshirts are an absolute necessity, something that doesn’t give me any other options. Do you like sweatshirts? That’s a stupid question (lol) A member of the talented duo Saraba Seishun no Hikari, who advanced to the finals of both the M-1 Grand Prix and King of Conte. He serves as the representative director and president of his agency, The Morito. Although he is a private company, he has many regular programs and is active on TV, radio, YouTube, etc. Product Name: Reverse Weave (R) Pullover After Hooded Sweatshirt Price: ¥33,000 (¥30,000 excluding tax) Color: SILVER GRAY, SILVER GRAY×MAROON, NAVY Size: S, M, L, XL Product Features: This is a reprint of “REVERSE WEAVE(R)”, which received a second manufacturing process patent in 1952, and is commonly known as an “additional parka” with a hood tucked into the ribbed area around the neck. This is a pullover after hooded sweatshirt. The so-called “tataki tag” that is sewn on all four sides and the sewing position on the inside of the hood also follow the details of the time. The collar name with the patent numbers of “REVERSE WEAVE(R)” and “EXPANSION GUSSET” is also faithfully reproduced. The print uses designs from actual vintage products. Furthermore, the fact that there is no C logo patch on the left sleeve is the same as the original specifications. URL:
https://www.hanesbrandsinc.jp/champion/g/gC3-A117-040-S ■kZm / Artist
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-1177d86caddc72652d0c003e38cd20a2-3900×2600.jpg In the fall and winter, I usually only wear hoodies, but since last year or so, items like this have been really hot for me. I don’t think I’ll ever stop wearing sweatshirts. There will be times when I won’t wear shirts, but I can’t imagine a future where I won’t wear sweatshirts. Champion is an eternal classic image Born in Shibuya in 1994, raised in Shibuya. A rapper who belongs to the hip-hop crew YENTOWN. He has been familiar with black music and basketball since childhood, and quickly rose to prominence as a rapper. Their 2nd album “DISTORTION” released in 2020 ranked first overall on Apple Music. His musical activities are expanding beyond Japan and the HIPHOP world, such as the collaborative song “Oishi feat. Yojiro Noda” with RADWIMPS vocalist Yojiro Noda and the song “GYAKUSOU” with Kenny Beats. His music-based label activities, such as the popular event “Jungle Clash” sponsored by the collective/label “(De-void) De-void*” that he founded, are also attracting attention. In 2024, they released “DESTRUCTION”, the last song in the trilogy, and it has become a hot topic. X: https://x.com/kazuma9393 Instagram:
https://www.instagram.com/kzm9393/ Product name: Hooded sweatshirt Price: ¥14,080 (¥12,800 excluding tax) Color: OXFORD GRAY, BLACK, NAVY, OATMEAL, DARK BROWN Size: S, M, L, XL, XXL Product Features: Champion sweatshirts have been loved by many fans around the world, earning them the nickname “The King of Sweatshirts.” Made with sustainable American cotton and recycled polyester. This hooded sweatshirt is made from Super Fleece, a sweat material with a densely woven surface that provides just the right amount of firmness and stiffness. The thick material does not lose its shape, and the more you wear it, the more it conforms to your skin. The back side is soft and warm with brushed lining. A loose fit with ACTION STYLE’s unique sizing, which has a wide body width, shoulder width, and sleeve width, and a slightly shorter length to balance the silhouette when worn. The large, pointed hood shape called “CONE HOODIE” adds an accent to the design. C logo embroidered on the left chest with a bulge in the same color as the body color. Another highlight is the three-dimensional C logo embroidery on the cuffs, which is only used on items made of “Super Fleece” material. The hem has a jock tag found on game jerseys. Sweatpants (C3-A215, C3-A219) are also available using the same material, so we recommend wearing them as a set. URL:
https://www.hanesbrandsinc.jp/champion/g/gC3-Y135-090-S ●Other “I LOVE SWEATS” campaign performers ■Chiharu Dodo / Stylist
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-c4585fc23732a4712869773499c93da1-3900×2600.jpg ■Takayuki Fujii / Designer
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-a4cff5fb3c644f7dc7d8866658a217dc-3900×2600.jpg ■Berbergine Yutaka Fujiwara (Fujihara Yutaka)/Shop Director
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-01bd9c13c37a21fdcf9f8f029604e508-3900×2600.jpg ■ Noriko Kikuchi / Director
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-b2d68cf31562dafe501237023a809032-3900×2600.jpg ■Asami Kotake / Editor
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-6693403c98eaa2627524a174f4b8186b-3900×2600.jpg ■Juice To Sara (Juice To Sara) / Producer
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-ddd48e7e250c03e0b13bf002cc53d0d9-3900×2600.jpg ■Ryota Yamada / Stylist
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-cac8940835d97c44638139eda3c7e687-3900×2600.jpg ■Kaito Sagawa (Kite Sagawa) / Skateboarder
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-b44ed8ec80494e47eab9b20876b99912-3900×2600.jpg ■Shota Aratani / Musician
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-4b085f53d76970a38cb895793009c607-3900×2600.jpg ■DJ Quietstorm/DJ
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-a46113753042817239283b4d1004776d-3900×2600.jpg ■ucary valentine / artist
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-87cd6cdb381d2f3e064dfddbbfe8b823-3900×2600.jpg ■LEE IZUMIDA / Painter
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-fb378227826c11bc70927d86fa8dd904-3900×2600.jpg ■HIBARI / Model/Talent
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-040cf94dfd58c6a5a633d6a4950e8d02-3900×2600.jpg ■Bun / Used Book Store Staff
https://prcdn.freetls.fastly.net/release_image/33789/126/33789-126-8447ede4e3ffd79790efd4befe08e096-3900×2599.jpg Authentic American Athleticwear Champion, which was born in the United States in 1919 as an athletic wear, has built up a number of historical assets such as “military”, “college”, “sports”, and “sweat” over its 100-year history. At the time of its founding, “Military” was a sweatshirt that passed military specifications* and was adopted as training wear at the U.S. military academy. Champion’s sweatshirts were adopted as athletic wear, and “college” quickly spread to universities across the United States, attracting attention from athletes to ordinary students. “Sports” has established its status by supporting the official uniforms of the “Dream Team” made up of NBA stars. In 1934, “Sweatshirt” was released as a masterpiece, “Reverse Weave (R)”, and was called the King of Sweatshirts, and became synonymous with the brand. The products developed by passing on this DNA, along with the craftsmanship that pays close attention to each detail, have been loved by many fans across generations and borders. As a leader in sports apparel, Champion has an authentic sports heritage and remains at the heart of innovation and lifestyle. *Also known as “Mil-Spec,” an expression that collectively refers to the standards used to procure various supplies needed by the U.S. military. About Champion Champion was born in Rochester, New York in 1919. Craftsmanship that is particular about each and every detail, such as functional design, durability, materials, and sewing, which originated in athletic wear, has been passed down unbroken over a history of more than 100 years, and is always tailored to the times. It continues to evolve with added functionality and trends. His signature sweatshirt has been loved by many fans around the world, and has been nicknamed “The King of Sweatshirts.” We have always been committed to the highest standards of quality and design, and will continue to take on challenges and provide innovative products with uncompromising attention to detail.
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