[NEW ART Co., Ltd.] “CHRISTMAS FAIR” by the world-famous diamond cutter’s brand “Exelco Diamond” – Special benefits for rose boxes and jewelry trays – NEW ART Co., Ltd. Press release: October 28, 2024 “CHRISTMAS FAIR” by Excelco Diamond, a world-famous diamond cutters brand ~Special benefits for rose boxes and jewelry trays~ Saturday, November 2, 2024 – Wednesday, December 25, 2024 at all Excelco Diamond stores in Japan EXELCO DIAMOND is created by the Tolkowsky family, a prestigious diamond company that has been in Belgium for over 200 years, one of the world’s three largest diamond markets. The fair will be held based on the desire of Jean Paul, the seventh generation of the Tolkowsky family and representative of the Tolkowsky family, who says, “I want bridal jewelry, which is the first high-quality jewelry in your life, to have the brilliance of authenticity and essence.”
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https://www.exelco.com/news/fair/christmas_fair_2024.php In 1919, Marcel, the fourth generation, invented the “Ideal Round Brilliant Cut” and gave diamonds the value of “brilliance” for the first time. This sparkling proportion is the root of more than 90% of the world’s diamond cuts, even today, over 100 years later. At this fair, we have prepared the following four gifts as benefits for visiting our store and signing a contract. ・For long-lasting use Ring holder ・ Compact mirror (Original) ・Using real roses rose box ・Prevent damage Jewelry tray Please take this opportunity to visit a store near you. [CHRISTMAS FAIR (Christmas Fair) Event Overview] Target stores All “Exelco Diamond” stores (58 stores) Schedule Saturday, November 2nd, 2024 – Wednesday, December 25th, 2024 ■ “” for long-term use Ring holder” As bridal jewelry professionals, we want you to treat your rings with care, so we present a “ring holder” to those who visit our store.
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-9afdc9e1a754d5b0f72ae04fe9e7464d-640×424.jpg *Limited to first-time visitors. *Contents may differ at some stores. Engagement ring Contract benefits＞ You will receive either a “Compact Mirror” or a “Rose Box” as a gift. *Limited to those who have signed up for Diamond Loose. ■Original “compact mirror”
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-4411783b92ad9f24ed71036d43a7f854-640×424.jpg Excelco’s diamonds are polished using special techniques, allowing them to reflect light like a mirror. We want you to be able to see the world’s highest-rated brilliance beautifully at any time and feel joy, so we are giving away a compact mirror that is easy to carry. ■”Rose box” using real roses Uses real roses (preserved flowers) We will present you with a “Rose Box”. 11 roses mean “beloved” I have By setting a diamond that entrusts your vows to a rose box containing 10 roses, 11 roses will line up and you can send a message to your partner saying “I love you.”
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https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-9c7a77f5d71a61d41274521100e57094-640×424.jpg *When engraving a plate, the delivery time will be approximately 2 weeks and an additional 2,000 yen will be charged. If you are thinking of proposing Propose with a loose diamond (bare stone) If you want to propose, but you don’t know the size or preference of your partner’s finger, you can propose only with loose diamonds, and the two of you can choose the ring at a later date. The “Rose Box” proposed with loose diamonds can also be used as the “Ring Case” mentioned above by replacing the plate with the included cushion. wedding ring Contract benefits＞ ■Preventing damage Jewelry Tray” For those who have signed a contract for a wedding ring, Made of soft material to prevent jewelry from being scratched We will give you a “Jewelry Tray” as a gift.
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-6f5b4689ffcdc6e891a355ee8af4ec07-640×430.jpg *The benefits will end as soon as they are all gone. Excelco Diamond Engagement Ring/Wedding Ring [Released on 11/2] New product Luster
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-a366fbe33fdbfd988c3743cfc144e2e3-2484×1650.png Engagement ring
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-eb3246ea6c6bae026af649e1b3201193-2484×1650.png wedding ring
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-8d66f334acff8f9b2db40451b4ea1b3b-2484×1650.png Set ring Popular engagement rings and wedding rings
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-8551bfceb4d8f61e232be500bde36859-2484×1650.jpg [Engagement ring] Chance Eternelle
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-c8a1051ddfc5701c79c87d51dbbf58bf-1000×664.jpg [Engagement ring] Elisabeth Fine
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-c33bf7c1f3008fe22432d5cd190bbf1e-1000×664.jpg [Wedding ring] Belle Fabiola
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-4b63ca79b54285c9a8ed46272c3088da-2484×1650.jpg [Wedding ring] Chance Eternelle
Excelco Diamond Brand Introduction The world’s highest-rated brilliance obtained through “Saline Light”, which scientifically evaluates the brilliance of diamonds
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-5f84a2923111ee7e2222a98e3407fac5-709×531.png *Saline Light Reports are not issued for some diamonds, such as those less than 0.25 ct, H color or less, and clarity less than SI1. A system called “Saline Light” was developed to allow the brilliance of diamonds to be evaluated based on standards around the world. Excelco Diamond’s diamonds were used in the development of this historic device as “diamonds that serve as a standard for beautiful brilliance.” More than 99% of Excelco Diamond’s diamonds are Saline Light and have achieved the world’s highest rating of “Ultimate★★★”, so you can fully enjoy the true brilliance of diamonds. Introducing “Diamond Journey” where you can learn about the journey that a single diamond took before it met the two of you
https://prcdn.freetls.fastly.net/release_image/7438/392/7438-392-7f2f9652779d403b34dcfe2ba164cd92-650×382.jpg “Diamond Journey” is a system that allows you to know what shape the diamond you have chosen is, how it was cut, and the journey it took to reach your hands. You can feel the miracle that the diamond arrived at the couple’s home, and at the same time prove that it is a natural virgin diamond and not a “conflict diamond” or “reused/recycled diamond.” “Diamond Journey” is the latest technology that was made possible because CEO Jean Paul Tolkowsky maintains an “in-house integrated system” from carefully selecting and purchasing rough stones to selling them in stores. Excelco Diamond is the world’s first brand to introduce the Diamond Journey.
About Excelco Diamond EXELCO Diamond (main store: Ginza, Chuo-ku, Tokyo) is the flagship store of EXELCO, which is famous as a prestigious cutting brand in Belgium, one of the world’s three largest diamond markets. As of October 2024, there are 58 stores in Japan as a top-quality diamond specialty store. The Tolkowsky family is a prestigious diamond family that has been around since the 1800s. Marcel Tolkowsky, a
mathematician and the fourth generation of the company, devised the “Ideal Round Brilliant Cut” in 1919. It is a cutting technique that analyzes the effect of light due to cutting proportions and creates an iridescent glow called “dispersion” that makes diamonds shine most gorgeously and beautifully. The birth of this “Ideal Round Brilliant Cut” has taken the history and tradition that EXELCO has inherited for two centuries to a higher level, and has captivated royalty and celebrities from all over the world. . The unparalleled technology and quality, the happy union of tradition and innovation, has now been passed down to the seventh generation of the family, master cutter Jean-Paul Tolkowsky, and has further expanded its fan base. The essential mystery of nature contained in the raw stone itself is polished by the skill of a skilled craftsman and sublimated into a piece of “sparkling art.” Official site Official Instagram NEW ART Co., Ltd. (formerly New Art Cima Co., Ltd.) Representative: Eri Hamano, Representative Director and President Founded: May 2017 Capital: 100 million yen Business details: Sale of bridal jewelry, etc. by bridal jewelry specialty stores “Ginza Diamond Shiraishi” and “Exelco Diamond” Location: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo A wholly owned subsidiary of NEW ART HOLDINGS Co., Ltd. (stock code: 7638), which is listed on the Tokyo Stock Exchange Standard. NEW ART’s main business is the sale of bridal jewelry (engagement rings and wedding rings).
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https://www.diamond-shiraishi.jp/ (63 stores in Japan), “Exelco Diamond” https://www.exelco.com/ (58 stores in Japan).