Happoen press release (2024.10.28) Happoen 5 days to deliver the charm of Iwakuni City, Yamaguchi Prefecture’s food, such as Iwakuni lotus root, Kishine chestnuts (ganneguri), and famous sake [10/31-11/4] Iwakuni City pop-up showroom “Machoyo!” Iwakuni” held at Azabujuban “BIRTH LAB” Lunch boxes made with plenty of ingredients from Iwakuni City and students from Iwakuni Commercial High School A collaboration menu with is now available! Full of colorful Iwakuni charms such as Kishine chestnut picking and Iwakuni sushi making experience Happoen Exchange Content Produce Co., Ltd. (Representative Director: Yoshinori Inoue, Tokyo, hereinafter referred to as “Happoen”) is a comprehensive production company, Happoen Co., Ltd. (Representative Director: Yoshinori Inoue, Minato-ku, Tokyo, hereinafter referred to as “Happoen”) Minato Ward (hereinafter referred to as “Happoen Exchange Content Producer”) collaborates with local governments in each region to produce content that activates exchanges centered on food, in order to realize “creating new exchanges from local food culture.” I am. The company will hold a pop-up showroom in Iwakuni City, Yamaguchi Prefecture for five days from Thursday, October 31, 2024 to Monday, November 4, 2024, “Machoyo!” Iwakuni” will be held at “BIRTH LAB” in Azabu, Minato-ku, Tokyo.
https://prcdn.freetls.fastly.net/release_image/19559/504/19559-504-0985a91c4d43c44dcb9e5940b6a872b0-1920×1005.jpg
https://prcdn.freetls.fastly.net/release_image/19559/504/19559-504-e157d3fe4787a74500cd94e53669381a-2400×1600.jpg *The photo is an image ■Iwakuni Autumn Chestnut Sawara Bento…950 yen (tax included) We have prepared bento boxes that are perfect for autumn outings, using plenty of local ingredients such as lotus roots grown in Iwakuni City, Setouchi Meyer lemons, sawara, and Kishine chestnuts. This is a dish of chestnut rice made with Kishine chestnuts, a representative ingredient of Iwakuni City, and
luxuriously garnished with swara that can be tasted in three different flavors. [Contents] ・Sawara finished with three types of seasoning (grilled with salt, grilled with Saikyo, grilled with Kabayaki) ・Chestnut rice made with plenty of seasonal Kishine chestnuts
・Lotus Root Kinpei
https://prcdn.freetls.fastly.net/release_image/19559/504/19559-504-654d049c80f6cc321acabbd8aa5e2a06-2400×1600.jpg *The photo is an image [Collaboration sweets and drinks with Iwakuni Commercial High School students] ■Madeleine Mont Blanc made with “100% Ganne Chestnut” from Iwakuni City, Yamaguchi Prefecture, a rare chestnut… 1,080 yen (tax included) Sweets jointly developed with students from Iwakuni Commercial High School. We created a Mont Blanc made by squeezing 100% Kishine chestnut cream onto a madeleine made with chestnuts grown in Iwakuni City and placing a whole rare “Kishine chestnut” on top. Please enjoy the deliciousness of Kishine chestnuts, which are said to be rare even in Iwakuni City. Image
URL: https://prcdn.freetls.fastly.net/release_image/19559/504/19559-504-ac829d6a67c596bd30e6df24ba773fda-2400×1600.jpg *The photo is an image ■Ganne chestnut snowball cookies, a specialty of Iwakuni City, Yamaguchi Prefecture…4 pieces, 380 yen (tax included) Sweets jointly developed with students from Iwakuni Commercial High School. A dish made by kneading Ganne chestnuts, a specialty from Iwakuni City, into cookie dough. While savoring the sweetness of the chestnut ingredients, enjoy the crispy outside and crumbly texture inside.
https://prcdn.freetls.fastly.net/release_image/19559/504/19559-504-941fe43efefbc3cdc34b05cd4f71a589-2400×1600.jpg *The photo is an image ■Setouchi Meyer Lemonade ~Refreshing Green Lemon~… 550 yen (tax included) (hot or iced) A drink jointly developed with students from Iwakuni Commercial High School. Meyer lemons change color and sugar content depending on the season. We have created a lemonade that takes advantage of the refreshing and sweet taste of the green lemon material, which can only be enjoyed at this time of year. 2. Two contents to enjoy Iwakuni City’s famous sake – “Kakuuchi” and “Make original sake cocktail”
https://prcdn.freetls.fastly.net/release_image/19559/504/19559-504-4fc52de53fba270e6e3632dffc01f13f-2939×1947.jpg *The photo is an image Iwakuni City has many famous sakes made with pure water. We offer two types of content that allow you to enjoy sake to the fullest. I meant it. Enjoy the sake of each sake brewery that Iwakuni City is proud of, and enjoy the moment when you discover your favorite drink. ■Sake brewery lineup ・Asahi Sake Brewery Co., Ltd. ・Sakai Sake Brewery Co., Ltd. ・Murashige Sake Brewery Co., Ltd. ・Yaoshin Sake Brewery Co., Ltd. [〈Friday, November 1st only〉 Kakuuchi] We will offer you a selection of recommended products from the Iwakuni brand sake appetizer series “Tsumade Chonmage” made using your favorite sake from a sake brewery in Iwakuni City and Iwakuni City’s specialty products. While listening to the stories of sake masters and brewers from Asahi Sake Brewery Co., Ltd. and Sakai Sake Brewery Co., Ltd., please enjoy a moment to enjoy the sake produced by the blessings of Iwakuni City and the brewers’ commitment. ・Date: Friday, November 1st ・Time: 17:00-21:00 *L.O. 20:45 ・Price: 1 glass of sake of your choice 1 item from the Japanese sake snack “Tsumade Chonmage”… 400 yen (tax included) All-you-can-drink one item from the Japanese sake snack “Tsumade Chonmage” … 2,000 yen (tax included) [〈Limited to November 1st
(Friday)〉 Original sake cocktail making] With the cooperation of Iwakuni City, Sakai Sake Brewery Co., Ltd. and Murashige Sake Brewery Co., Ltd., we invited sake stylist Ritsuko Shimada and Sakai Sake Brewery Co., Ltd. President Hideki Sakai to create an original sake cocktail. We will be holding a “making experience”. Take advantage of the taste of carefully selected Japanese sake that Sakai Sake Brewery and Murashige Sake Brewery are proud of, and try your hand at creating an original cocktail that suits your tastes. ・Date: Friday, November 1st ・Time: 17:00~ ・Lecturer : Sake stylist Ritsuko Shimada Sakai Sake Brewery Co., Ltd. Hideki Sakai Representative Director and President ・Participation fee: 1,500 yen (tax included) 3. [Limited to November 2nd (Saturday) and 3rd (Sunday)] You will be surprised at its size! Experience “Kishine chestnut picking”
https://prcdn.freetls.fastly.net/release_image/19559/504/19559-504-0fdc0e311bebd05f85bc3d7ebcd257a9-844×562.jpg *The photo is an image We have prepared an experience corner where you can pick up large Kishine chestnuts, which are one of Iwakuni City’s specialties and each weighing an average of 30g. We will connect you online with the local community and have Shugo Okino, a member of the Miwa Town Community Revitalization Cooperation Team, teach you how to pick chestnuts. Please feel the size and weight for yourself. ・Date and time: November 2nd (Sat) and 3rd (Sun) 11:00~
*Online broadcast is from 12:00 to 12:30 ・Participation fee: 500 yen (tax included) *Up to 5 per person *Ends as soon as it runs out 4. [Limited to November 2nd (Saturday) and 3rd (Sunday)] Let’s make and eat local cuisine “Iwakuni sushi”! Iwakuni sushi, a popular local dish of Iwakuni City, is pressed sushi made by layering and scattering colorful ingredients. The ingredients and seasoning vary depending on each household and region, such as the famous Iwakuni lotus root and fresh fish from the Seto Inland Sea. Please take the opportunity to experience Iwakuni City’s food culture while making “Iwakuni Sushi” supervised by the chef who produces Happoen Exchange Content. ・Holding date: November 2nd (Sat), 3rd (Sun) ・Time: From 12:00 to any time ・Participation fee: 1,500 yen (tax included) 5. “YOKAI” is coming from Iwakuni City!? Let’s try stamp rally and making badges
https://prcdn.freetls.fastly.net/release_image/19559/504/19559-504-f6062041387f57867c26755f15d30bcd-2060×1552.jpg *The photo is an image This summer, trains on the Nishikigawa Seiryu Line will be transformed into “YOKAI trains” for a limited time, with the theme being “Iwamura Kaidanroku,” a collection of ghost stories that have been told in the city from the Edo period to the Meiji period. A stamp rally was held where you could receive a “YOKAI Collection Book” by collecting stamps while walking around. At the event, we have prepared two pieces of content related to Iwakuni City’s “YOKAI” in time for Halloween. Parents and children are welcome to participate. [YOKAI has arrived from Iwakuni City! 】 Limited to Halloween on October 31st (Thursday)! Children who come to the venue in costume will be able to participate in making a “YOKAI can badge” for free. ・Date: Thursday, October 31st ・Time: 12:00~ (*Ending time follows business hours) ・Participation fee: Free (limited to children who come in costume) *Ends as soon as it runs out [Experience the Iwakuni YOKAI stamp rally! 】 A stamp rally that actually took place in Iwakuni City where a picture of “YOKAI” appears when you press the stamps together. You can experience it in Tokyo. Participants will receive a “sparkling YOKAI card”. (*Limited to first 200 tickets / Ends as soon as supplies run out) ・Holding date: October 31st (Thursday) to November 4th (Monday/Holiday) ・Time: 11:00~ (*Ending time follows business hours) ・Participation fee: Free 6. Displaying dioramas around Yokoyama, Iwakuni City! Mascot characters “Haas-chan” and “Sorappy” also appear During the event period, a diorama of the Yokoyama area of Iwakuni City, where tourist attractions such as Iwakuni Castle are dotted, will be displayed. Please take a look at the cityscape full of history and culture. Additionally, Iwakuni Lotus Roots’ PR character “Haas-chan”, Iwakuni Kintaikyo Airport’s PR character “Sorappy”, and ANA’s PRCA will appear. Please enjoy interacting with the characters. 【 Haas-chan Sorappy appears】 ・Date and time: October 31st (Thursday) 13:00~ / 15:00~ / 17:00~ November 2nd (Sat) 12:00~ / 14:30~ / 16:30~
November 3rd (Sunday)
11:30~ / 13:00~ / 14:30~
*ANA’s PRCA will appear on November 2nd and 3rd. *Schedule is subject to change. 7. As a souvenir for your home! A large lineup of Iwakuni City’s special products and specialty products!
https://prcdn.freetls.fastly.net/release_image/19559/504/19559-504-889f45bd156bd52dfdda3c4f2152711e-2029×1351.jpg *The photo is an image We will be exhibiting and selling Iwakuni City specialty products such as the Iwakuni brand sake snack series “Tsumade Chonmage”, Iwakuni Lotus Roots, and Meyer Lemon products. Various types of sake sampled at the event will also be on sale. We have a wide lineup of famous items that are filled with the charm of Iwakuni City and are perfect as souvenirs for your home. About Happoen Exchange Content Producer Established under the umbrella of Happoen Co., Ltd., we are a company that produces content that stimulates interaction with a focus on food. In collaboration with local governments in various regions of Japan, we are working on local government PR projects, hospitality program development projects, and food hub development projects. ・Location: 1-1-6 Shirokanedai, Minato-ku, Tokyo ・Established : August 8, 2023 ・Representative: Representative Director Yoshinori Inoue ・URL:
https://happo-en-contents.co.jp/ 【 About Happoen, a
comprehensive production company] Located in Shirokanedai, Tokyo, we have a vast Japanese garden that has been around since the Edo period. We are a comprehensive production company that develops multifaceted businesses such as wedding and banquet business, MICE business promotion, and regional promotion. In order to realize our purpose of “Making Japan beautiful,” we are transmitting the charms of Japan to the world while preserving its history and culture, and are working on “creating cultural exchange” that goes beyond Shirokane. [Happoen] https://www.happo-en.com/ [List of Happoen press releases]