Sapporo Holdings press release (2024.10.28) Sapporo Holdings New limited edition winter items from “Shin Lemon Sour”! “Nippon’s Shin Lemon Sour Winter Deep Lemon” limited quantity release Achieved with a special lemon material that has a rich flavor that is perfect for the cold season. Image
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Sapporo Beer Co., Ltd., a group company of Sapporo Holdings Co., Ltd., will release limited quantities of “Nippon Shin Lemon Sour Winter Deep Lemon” (Note 1) nationwide on October 29th. A new limited edition winter item is now available from the “Shin Standard” Lemon Sour, which is widely loved by people in Japan and made with lemon professionals. We use “sweet lemon peel extract” that takes advantage of the sweetness derived from lemons to create a rich and deep flavor that is perfect for the cold season. The package is inspired by Japan’s “winter” and features snowflakes and snow falling on lemon leaves, expressing a sense of seasonal excitement. Enjoy this slightly rich “winter” lemon sour. We will continue to propose new appeals of alcoholic beverages and meet customers’ needs for alcoholic beverages with meals, while also contributing to the revitalization of the RTD (Note 2) market by creating a new market. . (Note 1) The lemon material used in this product is not domestically produced or domestically manufactured. (Note 2) Abbreviation for Ready to Drink. A low-alcohol drink that can be drunk straight from the bottle. 1.Product name Nippon’s Shin Lemon Sour Winter Deep Lemon 2.Package 350ml can, 500ml can 3. Item Liqueur (foaming) 4. Alcohol content 5% 5. Pure alcohol content 350ml can: 14g, 500ml can: 20g 6.Release date/region October 29, 2024/Nationwide 7.Reference retail
price 350ml can: 153 yen, 500ml can: 208 yen *All prices exclude tax 8.Design features ・The design features snowflakes and snow falling on lemon leaves, expressing the Japanese winter atmosphere and the excitement of welcoming a new season. 9. Contents
Features ・Developed in collaboration with Lemon Meister, a lemon expert from Pokka Sapporo Food & Beverage Co., Ltd., who has spread lemons to Japanese dining tables. ・Uses Pokka Sapporo’s original ingredients semi-clear fruit juice and sweet lemon peel extract. ・It has a rich flavor and a lingering finish that brings out a deep flavor that is perfect for winter. 10.Sales
Planning 140,000 cases (converted to 250ml x 24 bottles) / 100,000 cases (converted to 350ml x 24 bottles) “Sapporo Nippon Shin Lemon Sour” brand site
https://www.sapporobeer.jp/shin-lemon_sour/ Sapporo Beer Co., Ltd. Customer Center TEL 0120-207-800
