World Liquor Importers Co., Ltd. Tokyo Solamachi’s winter tradition “Christmas Market (R) 2024″ will be held from November 7th (Thursday). This year, a “Giant Stollen” with a total length of about 4 meters and a huge sweets house

【World Liquor Importers Co., Ltd.】 Tokyo Solamachi’s winter tradition “Christmas Market (R) 2024″ will be held from November 7th (Thursday). This year, a “Giant Stollen” with a total length of about 4 meters and a huge sweets house that looks like it came out of the fairy tale world will be appearing for the first time! ​
World Liquor Importers Co., Ltd. Press release: October 28, 2024 Tokyo Solamachi’s winter tradition “Christmas Market (R) 2024″ will be held from November 7th (Thursday). This year, a “Giant Stollen” with a total length of about 4 meters and a huge sweets house that looks like it came out of the fairy tale world will be appearing for the first time! Tokyo Solamachi “Christmas Market (R)” is very popular every year.This year, the entire venue will be covered in illuminations and snow decorations with the theme of “Christmas of Light and Snow.” Have a wonderful Christmas under Tokyo’s famous Sky Tree♪ We would like to inform you that this event will provide media coverage and photo opportunities. We apologize for the inconvenience, but we would appreciate it if you could interview us. *For details and information on the Stollen Cutting Ceremony, please see the separate materials for media.
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World Liquor Importers Co., Ltd./Zart Shokai Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Naoshi Imazato), which imports and sells wine and beer wholesale and operates restaurants, will hold an event starting November 7th (Thursday). As part of “Tokyo Skytree Town (R) Dream Christmas 2024”, “Christmas Market (R) 2024″ will be held from November 7th (Thursday) on the same day. *”Christmas Market” is a registered trademark of Zaat Shokai Co., Ltd. ～This year’s Christmas market～ This year’s Christmas market has the theme of “Christmas of Light and Snow,” and the entire venue will be covered in sparkling illuminations and snow decorations. Santa and reindeer monuments imported from Germany, large Ertz dolls approximately 3 meters long, and authentic and luxurious huttes (European-style huts) are lined up in the largest scale ever, and the original large German star lights display gorgeous illuminations. Makes special lighting shine even more. Don’t miss the huge sweets house that will be appearing for the first time this year and will make you feel like you’ve wandered into the world of fairy tales. Enjoy meals, mulled wine, beer, sweets, and more in a bright Christmas atmosphere. Enjoy a special moment at Tokyo Solamachi, which is filled with the Christmas mood. Furthermore, this year, Japan’s largest “giant stollen”, which is even larger than last year’s total length of 2 meters, will be introduced! After the illumination ceremony on the first day, a giant stollen will be unveiled and a cutting ceremony will be held with a giant knife. Please take a look at the impressive giant stollen. What is a Christmas market? It is a traditional European Christmas event that is said to have started in Germany in 1393. It is a city where people enjoy shopping in preparation for Christmas during the period of “Advent” (four weeks before Christmas in German), and is called Weihnachtsmarkt in German. It takes place in a small city. It has become a popular attraction in Germany during the long, cold winter nights.
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-0634bcef72fbb236a5e2c09a2f3a90e0-3000×2002.jpg Christmas market (last year)
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Japan’s largest giant stollen is now available! “Christmas Market (R) 2024” Giant Stollen Cutting Ceremony will be held on the first day! This year, a “giant stollen” with a total length of about 4 meters will appear at the Tokyo Solamachi Christmas Market. Dresden’s oldest Christmas market in Germany holds the Stollen Festival, and the main attraction is the giant Stollen. This time, we have recreated this Stollen in one of the largest sizes in Japan, approximately twice the size of last year’s event, so that as many people as possible in Japan can enjoy Stollen and enjoy the period leading up to Christmas. On the first day of the event, Santa Claus appeared and cut stollen with a giant knife to liven up the Christmas spirit! The cut stollen will actually be on sale, so please take this opportunity to enjoy it.
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-eab002b241009d426190a1650d20c683-3000×2002.jpg 2m Stollen (as it looked like last year) *This year it is 4m! What is stollen? This is a traditional sweet that originated in Dresden, Germany, where people start eating a piece every day for four weeks before Christmas in order to enjoy Christmas. Its origins are said to date back to the 14th century. To ensure long-term storage, butter, nuts, and dried fruits are generously kneaded into the bread dough, and rum is also added to the dough.As time passes, the taste of the ingredients blends into the dough, creating a rich, rich flavor. You can enjoy the time leading up to Christmas while feeling the change in taste every day. Its shape, with its surface sprinkled with white sugar, is said to symbolize the image of the baby Jesus Christ wrapped in white swaddles.
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-b978086721299bf87568a3edbe184430-3000×2002.jpg Stollen “Christmas Market (R) 2024” Giant Stollen Cutting Ceremony held After the illumination lighting ceremony on the first day of November 7th, we will hold a cutting ceremony with a giant knife. Date and time: November 7, 2024 (Thursday) from around 19:30 (after the illumination lighting ceremony) Venue: Tokyo Skytree Town 4th floor Sky Arena Contents: Santa Claus from Germany will appear and cut a giant stollen, and the cut stollen will actually be sold for you to enjoy.
I want to eat a lot of things! Christmas gourmet The Christmas market is full of Christmas gourmet food, including authentic sausages, classic German dishes, and churros that are perfect for eating while walking! As for drinks, we will sell warm cocoa and mulled wine (mulled wine) with the attractive scent of various spices. Please enjoy your meal while the entire market venue is decorated with beautiful
illuminations.
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-ac713661baa45a9ccd93d30aa7eb8b16-3900×2603.jpg ■Assortment of two kinds of sausages *Assortment of German classic Frankfurt and Weisswurst. Coarsely ground and juicy taste.
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-fb76edd9b33d6453150c907142211b66-3900×2603.jpg ■Christmas meat platter *Roast beef, Iberian pork, sausage, etc. are also available, so everyone can enjoy them.
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-f54405e461188cd3f32f9c1bd465d22a-2530×1685.jpg ■Rich beef stew with the flavor of vegetables ※Rich beef stew served in a bread bowl. A warm menu perfect for the cold winter.
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-3fbb184e30b6bd9cb60a96f955fbdf1a-3900×2603.jpg ■A baked sweet bread that originated in Germany *The classic German bretzel goes well with soup and beer
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-64e44596cd0beb5d9d5d1e63fe6d0e8b-3900×2603.jpg ■Bite-sized chocolate churros and marshmallows■Bite-sized matcha churros and marshmallow
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-dc6a82d43d8ad91088139ae685961bd6-3900×2603.jpg ■Belgian frites *Authentic Belgian fries. A premium potato with an attractive golden color and chewy texture.
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-d868c7586d26c5b59ba9ef437c645060-3900×2603.jpg ■Fish & Chips *Assorted standard and popular frites
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-c2ac3fb24016ea6332f4b8994c93c01c-3900×2603.jpg ■Corn cream soup* Very popular with children. The sweetness of the corn will soothe your mind and body
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-0afed56e5f23044787348648cca333b7-3900×2603.jpg ■ Hot cocoa * Winter’s most popular cocoa served with whipped cream and topped with colorful chocolate
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-4c2450f1dcfae504b8669ceb5c4c5191-3900×2603.jpg ■White mulled wine with apple and cinnamon aroma *Christmas market standard mulled wine. Enjoy the scent of apple and cinnamon based on white wine
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-5afbcf5ffbadc972ea715ff3b7e096c2-3900×2603.jpg ■Orange-scented mulled wine *Christmas market standard mulled wine. You can enjoy the scent of orange and the faint scent of spice Image
URL: https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-4a97cbd808b9504033fd2a322b15034a-3900×2603.jpg ■Hofbrau Dunkerbier/Weissbier *Authentic traditional German beer You can’t help but want to pick it up! Christmas miscellaneous goods We have a lot of miscellaneous goods this year too! Snow globes available in three sizes, cute felt dolls, lanterns, advent calendars, colorful Christmas wreaths, and more are lined up in the hutte. Please make it a Christmas memory ♪
https://prcdn.freetls.fastly.net/release_image/6203/90/6203-90-b9304852678fb940663a180111ab4609-3900×2603.jpg ■Christmas felt doll *Soft to the touch and cute form/■Snow globe *An indispensable item to liven up the Christmas mood “Christmas Market (R) 2024” event overview Period: November 7th (Thursday) – December 25th (Wednesday), 2024 Time: 11:00-22:00 (L.O. 21:00) Venue: Tokyo Skytree Town 4th floor Sky Arena Details: https://www.zato.co.jp/ *Admission is free. *Please check the website for the latest information. *Published contents may change without notice.
Management company overview Company name: World Liquor Importers Co., Ltd./Zart Shokai Co., Ltd. Address: 3rd floor, Shibuya Bridge Building B, 29-3 Higashi 1-chome, Shibuya-ku, Tokyo 150-0011 Representative: Representative Director Naofumi Imazato